BRAND DOSSIER

ROVIO ROVIO ENTERTAINMENT

LTD.

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• Rovio Entertainment Ltd. is a Finnish computer gamedeveloper founded in 2003 as Relude, and in 2005 renamedas Rovio, based in Espoo. Nokia is also headquartered inKeilaniemi, Espoo, along with other high-tech companiessuch as KONE,Tekla and Fortum.

• In January 2005, Relude received its first round ofinvestment from a business angel, and the company changedits name to Rovio Mobile.

• The first game developed by the trio, King of the Cabbage• The first game developed by the trio, King of the CabbageWorld, was sold to Sumea (now Digital Chocolate), andrenamed to Mole War, which became the first commercialreal-time multiplayer mobile game in the world.

Founders1. Niklas Hed2. Jarno Väkeväinen3. Kim Dikert

Niklas Hed

MIKAEL HED NIKLAS HEDMIKAEL HEDChief Executive Officer

NIKLAS HEDChief Operating Officer.

PETER VESTERBACKAMighty Eagle, Chief Marketing Officer

• Rovio Mobile has raised $42 million in its first round of funding withAtomico Ventures, run by Skype founders Niklas Zennstrom and JanusFriis and venture capital groups Accel Partners and Felicis Ventures itsprimary backers.

• Rovio acquired leading Finnish animation studio Kombo in June 2011 to• Rovio acquired leading Finnish animation studio Kombo in June 2011 tofocus their production efforts entirely on Rovio properties.

Angry Birds is a puzzle video game developed by Rovio Mobile.

Chief Designer - Jaakko IisaloChief Designer - Jaakko Iisalo

Jonas Koivula is the first finnish champion of angry birds.

•Angry Birds was made by a team of four people and took eight months to finish because it was such a low priority for the company.

•Angry Birds fans include public figures as diverse as David Cameron, Paul Gascoigne, Kylie Minogue, Conan O’Brien and Jon Hamm, Mad Men’s Don Draper.

•Author Salman Rushdie calls himself ‘something of a master’ at 'Angry Birds.'

• Peter Vesterbacka, Rovio's official spokesman, has the job title 'Mighty Eagle’.Eagle’.

• Speaking of unusual titles, one of Rovio's game testers was nicknamed the 'Rovio Killer' because he was so bad at their games.

•Wheres My Water, the new mobile game from Walt Disney, stars Swampy, an alligator who lives in an underground sewer.Following its Sept.22 release, Wheres My Water quickly jumped to the top of the Apple App Stores paid applications chart, displacing the record setting Angry Birds game from the No.1 spot for three weeks.

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