roundtable: maximizing your community program through marketing september 12, 2007 stronger...
TRANSCRIPT
Roundtable:Maximizing Your Community Program Through Marketing
September 12, 2007
STRONGER COMPANIES. STRONGER COMMUNITIES.
STRONGER COMPANIES. STRONGER COMMUNITIES.
Thank You!
EF Roundtables Sponsor:
Today’s Roundtable Host:
EF Leadership Sponsors:
Our MissionTo engage high growth companies in corporate citizenship
andphilanthropic efforts so that new and leveraged resources
aregenerated for community benefit.
Our WorkEntrepreneurs Foundation (EF) works with entrepreneurialcompanies to create, manage and implement corporatefoundations and community benefit programs.
Our Vision Silicon Valley will be considered a leading community, notjust for our innovations but also for our corporatecommitment to the broader community.
About Entrepreneurs Foundation
STRONGER COMPANIES. STRONGER COMMUNITIES.
STRONGER COMPANIES. STRONGER COMMUNITIES.
Roundtable Goals
Why EF Conducts Roundtables• To generate ideas for how to expand companies’
community involvement (CI) programs.• To identify other resources available in the community
to help expand companies’ CI programs.• To build on the EF network of companies as a learning
community to share best practices and lessons learned.
Goals of This Roundtable• To identify internal and external marketing
methodology to enhance a company’s community program and bring attention to community needs.
• To explore how to leverage a company’s business through it’s community program.
STRONGER COMPANIES. STRONGER COMMUNITIES.
Agenda
9:30 Introductions
9:40 Yahoo! for Good Case Study
10:00 CenterBeam Case Study
10:20 Small group discussion
11:10 Roll up discussion
11:25 Announcements,
handouts, wrap-up and evaluation
11:30 Adjourn
STRONGER COMPANIES. STRONGER COMMUNITIES.
Small Group Discussion, Guiding Questions
•What are examples of ways you’ve promoted your program internally?
•What has worked to increase employee participation and awareness of social issues? What hasn’t, why?
•What are examples of how promoting your program has enhanced your company culture and values?
•Do you promote your program on your website? If so, describe it. If not, why not?
•How else do you promote your program to external stakeholders? What are the benefits of doing so?
•What are some challenges and lessons learned?
Joni PodolskyDirector, Community Programs
Jeff RangelDirector, Community Programs
Dipti PrattDirector, Marketing & Communications
www.efbayarea.org STRONGER COMPANIES. STRONGER COMMUNITIES.