Hridyesh Basall Suneet Raj

Round Corner IMT Ghaziabad

Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio

Social Media

Social Media is Consumer generated media. It is media that is

designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available.

Social media enables people to share information with friends and colleges using the Internet

Two third of the global internet population visit social media

Current Examples

Social networking sites including Facebook, LinkedIn, MySpace, Google+, or Yammer

• Video and photo sharing websites including Flickr, Tumblr, Instagram, or YouTube

• Corporate and Personal blogs• Blogs hosted by media outlets - ‘have your say‘

feature on themercury.com.au• Micro-blogging including Twitter• Wikis and online collaborations including

Wikipedia• Forums, discussion boards and groups including

Google groups, or Whirlpool

The Asian Market

Why is Social Media important?If your kids are awake they are probably onlineThe average young American now spends every

waking minute – except the time in school – using a smart phone, computer, TV or other electronic device

Those ages 8 – 18 spend more than 7 hours a day with such smart devices. And that does not count the hour and a half that youths spend texting or talking on their phones

Why are we using social Media?•Communicate

Provides opportunities to:•Deliver Services•Consult

Social Media is:•Cost –effective•Instantaneous•Responsive

Few Facts

573.7 Years: is the length of time it would take to watch every youtube video

100,000,000: the no of youtube videos viewed everyday

13,000,000: No of articles on Wikipedia3,600,000,000 : No of photos archived on Flickr.com1382% is the monthly growth rate of twitter3,000,000: the average no of tweets per day on twitter5,000,000,000: No of minutes spent on facebook each

day

How popular are Social Networks?According to the analysts at Hitwise, social

networks in general are more popular than search engines in some parts of the world

Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year.

Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%

Why do colleges invest in Social Media?

Create awarenessEncourage connectionInspire loyaltyCreate ambassadors Recruit best fit studentsBuild powerful relations with alumniCreate stronger reputations