rouge - womans fashion franchise presentation

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Page 1: Rouge - womans fashion franchise presentation
Page 2: Rouge - womans fashion franchise presentation

“I would like to thank you for taking the time to read through our company and co operation presentation. After many years of hard work and commitment to quality and fashion, I am honored to welcome you to our ROUGE concept. We take pride in achieving our company goals, standing next to our franchisees - our partners and our customers. We promise to keep on doing what made us stand out of the crowd and helped us achieving one of the leading positions in women’s fashion. We promise to keep on supporting you as our invaluable new partner and guide you whenever needed. In short, the course we have followed to this day is a result of the personal investment made by us and all our associates. It is to these people that I promise substantial, focused effort for even further success that will make us all proud. We designed a unique franchise package especially for you, opening up the ROUGE world for our future franchisees looking forward and welcoming you as a future partner.”

Spyridon Michopoulos

President

Founder’s Quote

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Country of Origin: Greece

Date establishes : 1987

Franchising since: 2004

Company-owned Stores: 5

Franchised Stores: 6

Expansion Plans: Worldwide

Average Store Size: ranges between 60 - 80 sqm

Average Investment per Store: 80.000€

Type of Contractual Agreement: Exclusive Area Development Opportunity.

(Exclusive Master, Franchise Agreement (Single Unit),

Distributorship/Wholesale

License Fees: Varies according to the Type of Contractual Arrangement

Duration of the Agreement: 9-12 years

Minimum Advertising Expenses: 2.5%

Facts & Figures

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Rouge founded in 1987, soon established an active presence in the production and trade of women’s clothing. It currently holds a leading position in the field of women’s fashion, with 11 branded stores in Greece and more than 100 multi brand stores where the brand is available. Today the company is looking to expand the franchise concept to new markets. Discovering the couture in everyday and always in head of new trends ROUGE has gained an important share of the market. Originally known for its blouses with a casual but luxury look which women loves due to a comfortable but well-dressed appearance they also offer an assortment of fashion apparel for women aged 25-45. Today our activities include the design, manufacture, wholesale as well as retail sales of ladies’ clothes, under the brand label of ROUGE. Our production team consists of more than 60 people, who constantly work on keeping us in the top of our customers’ minds and hearts.

Our Company

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ROUGE design, produce and distribute modern, easy-to-wear, quality and competitive priced women clothes apparel. Our collections are created to satisfy all types of women seeking something new - with prices attractive to anyone. This is the underlying spirit and idea of every ROUGE collection, which knows no stereotypes, has no preconceived ideas, but is fashion that puts character before image. Each collection therefore tells its own story and has its own genesis; it stands among the others by contrast rather than similarity.

Who we are

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Fast capture trends so that we can develop latest fashion for women. Offering our consumers a variety of garment choices and up to date fashion.

Our Philosophy

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• Priority in aesthetics

• Affordable prices

• Daily use of the products

• Fast fashion

• Needs of the contemporary woman

• Global fashion trends

Main Characteristics of the Brand

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Continuing our growing path dynamically in the fast fashion

industry, our company has created another point of

differentiation, investing constantly in research of new materials

and design trends, making consumers happy and proud for their

purchase.

Our Vision

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Our strategy involves further national and international development of the ROUGE brand. The company expands selectively its activities and its distribution channels gaining significant purchasing power. Internationally, we aim at developing an international network of ROUGE stores all around the world. All strategic steps are implemented with a view to maximize the brand value and increasing sales in combination with on-going research for new products

Our Strategy

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We are always looking for the best quality in fabrics and accessories cooperating with the best international suppliers.

We make our decisions based on business ethics.

We take initiatives while respecting the environment.

We make sure to provide all clients with excellent service. They are the

most important link to the brand and constantly inspiring us.

Our Values

Page 11: Rouge - womans fashion franchise presentation

A dynamic fast fashion concept and a value brand, which can expand all over the world. ROUGE is targeting fashion orientated women with attractive garments and accessories at unbeatable prices.

All this in an appealing, modern and bright environment, which makes shopping a fun and relaxed experience.

The design as well as the distribution of the garments is done directly by us, without delays, supplying our stores with the newest and most fashionable items.

Our Concept

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The ethical foundation of ROUGE is based on corporate social responsibility. As a responsible business we have adopted our role in the communities in which we operate. We are working towards sustainable responsibility, operate and encourage corporate recycling programs, research on using more sustainable raw materials and try to be a fair partner to everyone connected with our network. Finally, we have adopted a common code of conduct for all of the ROUGE stores. Our cooperation with ActionAid is yet another example of the numerous contributions of Rouge to the community. We also help those who are less fortunate in the community by cooperating with the church, local schools and by contributing to charity programs and bazaars aimed at supporting charitable organizations.

Social Responsibility

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The main facilities are located in Athens-Greece, with a total surface of 600 sqm. for offices and showrooms while the factory is 1500 sq. m. The premises house the following departments:

• Design

• Creation of technical standards (patterns) and sewing

of samples

• Supplies

• Cutting, tailoring and ironing

• Quality control

• Logistics and central distribution warehouse

• Commercial Direction (marketing, PR, sales)

• Finance and Accounts

• General Management

Infrastructure

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The undoubted quality of the end product in conjunction

with the design and the flexibility in production are some

fundamental elements of the brand’s excellence. Having its

own production facilities allows the company to control the

production from design until ready product which assure

fast deliveries and assure the quality control.

We strongly believe that having invested in qualified and

experienced collaborators which control the whole

production process in detail ensure the perfect result of the

end product.

Quality Control

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Our Collection

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The brand ROUGE is based on price, quality and modern

design. It consists of women's clothes and proposes designs

that follow the global trends in affordable prices. The elements

that highly characterise the brand ROUGE are femininity and

design, creating an atmosphere that balances the quality with

price.

The Brand

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The collection represents feminine and chic clothing that

represent the women who wear it. Known for its collection

and quality materials ROUGE captures the style of fashion.

The brand creates clothes that distinguish you from the

crowd.

The Collection

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Everyday look

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Working girl

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Evening

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40%

10% 30%

10%

5% 5%

Sales/ Category

Dresses

Pants

Blouses

Printed Blouses

Skirts

Accessories

Product mix

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Pricing

Category Price from Price until

DRESS 22,00€ 34,50€

TROUSERS 19,50€ 24,50€

BLOUSES 15,75€ 19,50€

PRINTED BLOUSES 19,50€ 24,50€

SKIRTS 19,50€ 24,50€

ACCESSORIES 10,60€ 15,60€

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Customer

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Customer demographic

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The concept of each ROUGE store is designed in a simple and minimal way which characterizes the brand and strongly differs from others. The main target behind the shop concept is for the stores to be practical and ‘user friendly’ for the sales force and at the same time to be inviting and an overall pleasant experience for the customer.

Our Shop concept

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Our Shop concept

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Our Shop concept

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Our Shop concept

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Our Shop concept

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Our Shop concept

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The pilot shop is normally positioned inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location-placement in shopping malls, on high-end streets and in close proximity to other international fashion brands. The size of a typical ROUGE store should be approx. 60-80 sq.m. with a storage area of about 30% of the total shop area.

Store Requirements

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Marketing

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Social Media & On Line Marketing

Promotion on e-media

Blog

Facebook

You Tube

Twitter

Pinterest

On line magazines and

Press releases

Marketing tools

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Marketing tools

Facebook

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Investment Opportunity

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Term of Cooperation: 9-12 years

Average Store Size: 60-80 sq. m. + 20 sq.m. storage room

Est. Decoration Cost: 500€/ per sqm

Projected Products: 40,000€/ per season

Est. Total Investment: 80.000€

Offering a very competitive package for franchise ROUGE is now also focusing on foreign markets. The shops size 60-80 sqm. together with the fact of “pronto moda” deliveries minimize the amount and risk of the investment.

Further fast lead time and “pronto moda” permits our customer to be consumer-driven rather than forecast-driven, helping them not only to reduce inventory risk but also maximize sales permitting a better cash flow.

The investment

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The pilot shop is usually positioning inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location in shopping, on high-end streets and in close proximity to other international fashion brands.

The size of a typical Rouge store should be approx. 60-80 sq.m. with a storage area of about 20-30% of the total shop area.

Store Requirements

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Experience in a similar business field is preferable.

Our new partner has to convince us with a structured and well thought-out business plan in order to penetrate the new market, and setting up this pilot store.

We do not need to stress that we do value personal qualities, managerial capabilities in addition to a reasonable liquidity, which is needed to finance the Rouge Franchise project.

Our Partners

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International expansion is not only a dream, but also a necessity in today's global economy. Rouge is already present in a number of countries and is expanding fast towards becoming a global franchise and a leading brand in the women fashion.

In this light of this, we are granting rights for the development of a specific territory. Area development rights are very similar to master franchise rights, differentiating themselves only in the size of the territory, the sub-franchise rights as well as some other minor differentiations.

In regards to the size of the territory, area development is usually applied for countries with a very large territory, or with a federal structure. An area developer has the obligation to develop his own network inside his territory and most of the times he will do so without sub-franchising to third parties.

What we offer

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Rouge grants the rights for a given geographical territory to a partner, Franchisee, the area developer. This area developer has the right to exploit and develop his own market.

Rouge and the area developer sign an “Area development franchise agreement” which regulates the terms and conditions of the cooperation.

Part of this agreement is also a mutual agreed development plan. This development plan quotes the planned progress of development regarding new sales points inside the area developer’s territory in a specific timeframe.

The area development agreement regulates also the financial part of the cooperation, as well as the marketing fund and the advertising procedures that the area franchisee has to implement inside his territory.

Area developer in action

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In this view we are granting rights for the development of a specific territory, which in most cases would be a whole country. The master franchise differentiates itself from a single unit franchise in that our partner will actively take our place as a franchisor inside his market and will act as being the mother company itself, developing not only its own shops, but also a network of sub-franchised Rouge shops under its guidance and support.

Rouge has uniform specifications regarding the construction of the shop, the layout, the merchandising, the marketing and other factors that characterize the Rouge concept.

These specifications are an important part of the Rouge concept and our Master Franchisee will be its guardian.

Master Franchise

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In general, the following key terms apply:

-Term of area development agreement is between 9-12 years (with an option of renewal). The term may vary from country to country depending mainly on the real estate lease terms and conditions as well as on other factors of the local market.

-Area development rights: In order to activate the right of further developing the territory, thus granting licenses to sub franchisees or setting up the second Rouge store inside the territory, it is mandatory to operate a successful Rouge pilot shop for a reasonable period of time.

-Territory: Normally wider area, a federal state or a region of a country, but this varies depending on the size as well as on other factors that may characterize a territory. In some cases an area holds more than one country, if their characteristics are similar or supplementary.

- Exclusivity: Exclusivity is guaranteed from the beginning, even if expansion starts after a certain period of time.

Terms

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The business and investment package offered by Rouge includes a wide range of options.

The Rouge master franchisee has the option to develop:

-A solid company owned and operated network of Rouge concept stores.

-A wholesale network of exclusive distribution sales points inside the territory.

-Soft shops, corners or shop in shops inside major department stores.

-A strong franchise network of sub-franchised shops owned and operated by motivated franchisees.

The Opportunity

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A business relationship directly with the mother company.

Our new partner has the right to operate one Rouge unit (store) inside his territory.

The majority of franchisees start out by owning one Rouge store.

This is a great way to enter our international network and to thoroughly understand the concept and the system, to become a Rouge partner adapting to our lifestyle and our beliefs before taking on additional units.

Direct or Single Unit Franchise

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In general, the following franchise key terms apply:

-Term of franchise agreement is normally between 9-12 years (with an option of renewal). The term may vary from country to country depending mainly on the real estate lease terms and conditions as well as on other factors of the local market

.-Territory: Normally a specific part of a city, but this varies depending on the size as well as on other factors that may characterize the city. In certain cases, when it comes to evaluating the territory of a smaller city, exclusive territory rights for the whole city may be granted.

-Exclusivity: exclusivity is guaranteed from the beginning.

-The pilot shop is normally positioned inside a shopping mall in the capital city or on a central shopping or pedestrian road, which means that our partner has to secure a strategic location-placement in shopping malls, on high-end streets and in close proximity to other international fashion brands.

Terms

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• Transfer of business concept know-how through initial and on-going training and provision of material, operating manual, software and literature.

• Customization of business plans and 3-year financial analysis according to local market variables.

• Initial one week training at Rouge HQ and company-owned stores for 2 Individuals of the Licensee staff.

• Pre-launch one training at Licensee territory provided by individuals of Rouges supervisory and management staff.

• Post-Launch support including soft opening and launch event, on the job training and store monitoring.

• Technical support in relation to customized store designs and layouts.

• Supply of lists and specifications of equipment, furniture, fixtures and fittings.

• Provision and customization of launch marketing program.

• Provision of sample marketing plan, design and artwork.

• Supply of sample marketing material, packaging material, product catalogues.

Initial Support

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• On-going provision of management, operational, technical advice and guidance through telephone or electronic communication, Intranet and video conferencing.

• Support in the customization of annual marketing programs and local store marketing.

• 2-4 visits a year to the Franchisee territory.

• Periodical management and financial auditing and production of updated business plans.

• Continual Product/Service Mix Analysis & Evaluation based on historical sales.

• On-going franchisor’s website support including maintenance and use of intranet.

• Organization of International Network Conferences.

• Provision of on-going training as and when agreed between theparties.

• Continuous update of operations manual as and when deemed necessary.

• Continuous market research and introduction of new products, promotions and marketing ideas.

• Continuous development of corporate image.

• Piloting franchisees’ ideas on new products and services in the company-owned stores.

• Design of e-media and newsletters.

On-Going Support

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1. Get to know the Rouge concept, philosophy and products.

2. Do you believe you are the right franchisee for Rouge? Come and visit us at our head offices and discuss with all of our key managers.

3. Find the right location for the Rouge pilot shop in your market.

4. We issue a three year business plan for your investment.

5. On approving the proposed location and shop we will visit your territory and approve the proposed location.

6. The franchise agreement is signed.

7. We issue the detailed architectural plans for usage by our franchisee.

8. Construction of the first pilot store begins.

9. Training of our franchisees and his key-personnel is being held at our premises in Athens, Greece

10. Rouge local marketing plan is issued

11. Grand opening of Rouge store

12. Rouge store starts to operate!

12 Steps to Success

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Information Isabel Lopez Bengtsson

International Franchise & Business development

Kountoriotou 108 Athens Kountoriotou 108 Pireaus,

Athens Greece Tel: + 30 210 4225424

Mobile: +30 695 63 32 401 Fax: + 30 210 4128382

E-Mail: [email protected] Web: www.soeasyfranchise.gr

ROUGE SA. Lefkosias 70 & Sperxeiados 121 33 Peristeri, Athens Greece Tel.: + 30 210 57 86 944-6 Fax: +30 210 57 86 947 [email protected]