roshni patel (resume 2015)
DESCRIPTION
Analytics ProfessionalTRANSCRIPT
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Nielsen 2012 - Current Manager, Marketing AnalyticsClients: Nestl, WhiteWave Foods Measure marketing and trade ROI through log-linear regression models Analyze $14M marketing budget for Nestl brands and evaluate short-term marketing eectiveness Present strategic insights to Brand Directors to guide annual marketing budget Provided recommendation to reduce Nestl USAs marketing spend by $50M while maintaining YOY sales by optimizing its multi-brand portfolio and engineering cross vertical marketing mix models Execute price and promotion analyses to derive future pricing strategies Develop and test P&P and regression model specications to address clients key business questions and issues Lead weekly meetings with Brand and Insights Managers to share signicant ndings and ensure analysis is meeting project expectations Collaborate with internal teams to identify process ecienciesSenior Manager, Retail Consulting & AnalyticsClients: Walmart, Sams Club Executed P&L analysis that predicted a $60M loss in sales by changing store hours Identied root causes of stagnant sales and delivered recommendation to mitigate 2% loss in Business Memberships to Sams Club SVPs Conducted ANOVA study to standardize inventory management technology Executed a drivers study to identify revenue drivers and merchandising opportunities Maintained 1,000+ variable database used to conduct ongoing store-level analyses
Morningstar, Inc. 2011 - 2012 Data Quality Assurance Intern Used Google Analytics to target clients for premium subscription service upgrades Conducted front-end testing on web-based equity and credit research content Collaborated with divisional leaders to ensure data accuracy of Morningstar ratings Collected and veried nancial data on global equities for company research reports Produced content for quarterly data reports distributed to all clients
Illinois Institute of Technology, Institute of Design 2009 - 2010 Graduate Admission Coordinator
The International Academy of Television Arts & Sciences 2006 - 2009 Coordinator, Membership & Events
Choice Hotels 2004 - 2006 Assistant Manager
ROSHNI PATEL 1212 North WellsApt 1405Chicago IL 60610
Address Contact [email protected]+1 765 490 0676
PROFESSIONAL EXPERIENCE.............................................................................................................................................................................
EDUCATION.............................................................................................................................................................................
TECHNICAL SKILLS
HOBBIES & INTERESTS.............................................................................................................................................................................
SAS 9.2SQL AssistantGoogle AnalyticsRSPSSSharePointCognosGIS
Microsoft OceAdobe Creative Suite
WindowsMac OS X
Analytical & Reporting Tools
Illinois Institute of Technology, Chicago ILGraduate Management Certcate, Business AnalyticsGPA: 3.83 / 4.00
Indiana University, Bloomington INBachelor of Science, BusinessMajor in Marketing, Minor in PsychologyGPA: 3.10 / 4.00
DePaul University, Chicago ILMaster of Science, Predictive AnalyticsGPA: 3.97 / 4.00
Software
UNIX
Operating Systems
Reading Crossword PuzzlesTrivia Games DocumentariesBoard Games ProofreadingPoker Correcting others mistakes
Boxing Classical/Folk Indian DancePilates YogaRunning Bowling (striving for a perfect 300)Billiards Ping Pong
Traveling Health & WellnessCooking OrganizingFashion WineGardening Philosophy
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CAREER SUMMARY.............................................................................................................................................................................
Detail-oriented individual with innate analytical abilities and ten years of client-facing work experience in CPG, Retail, Education, Entertainment, and Hospitality. Recognized for excellence in analysis, reporting, organization, and project management. With an advanced degree in Predictive Analytics, strives to lead eorts that exceed client operational goals through data analysis.
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Analytical Rigor
Clie
nt M
anag
emen
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Morningstar
NielsenInstituteof Design
Intl Academyof Television
ChoiceHotels
2011 - Current2004 - 2010
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