root causes of leftover paint/education and regulatory barriers work group september 20-21, 2004...

Root Causes of Leftover Paint/Education and

Regulatory BarriersWork Group

September 20-21, 2004

Chicago Dialogue Meeting

PSI Paint Dialogue Meeting Chicago, Il. Sept. 20-21, 2004

2

Team Members

Heidi Sanborn, PSI – Facilitator Alison Keane, Lead Root Causes Subgroup, NPCA Dave Darling, NPCA Walter Leclerc, Kelly Moore Harry Finkbone and Susan Peterson, ICI Paint North America Mark Lipton, Tremont Paint Georges Portelance, Eco-Peinture Melanie Wheeler, NH Department of Environmental Services Jen Holliday, Chittendon County, Vermont Leslie Wilson, Solid Waste Management Coordinating Board, MN Marv Goodman, National Council and Paint Disposition


3

Team Members Continued…

Joe Bolling/Doug Zacker, Home Depot Tim Gormely and Anne Reichman, Earth 911 Dana Coyle, NJ Dept. of Environmental Protection Shirley Willd-Wagner, CA. Integrated Waste Management Board

(CIWMB) Kathy Witmeyer, Paint and Decorating Retailers Association Elizabeth Gilbert, Sherwin Williams Andrea Adams, Barnstable County MA Tom Metzner, CT DEP Tom Hyatt, PA DEP Rebecca Smith, Region 9 EPA


4

Workgroup History

Combined Root Causes of Leftover Paint workgroup with the Education Workgroup in Sacramento, and added the Regulatory Barriers Workgroup in D.C.

This group was to determine why consumers have leftover paint, develop and implement strategies to reduce leftover paint, and identify any regulatory barriers to producing, selling, and transporting recycled paint.


5

Workgroup Goals

Root Causes of Leftover Paint Determine the root causes of leftover paint Determine the root cause of why there is the volume of leftover paint

Education Disseminate consumer guidance for paint management (BMPs) Support other workgroups on education dissemination PSI Letter to HHW coordinators on updating Earth 911 – further dissemination

Regulatory Barriers to Recycling Paint Develop model U-Rule for states Investigate possibility of NPCA petitioning to change Federal U-Rule Send letter to EPA requesting guidance on consolidation of oil-based paint Identify legal requirements, both permitting and regulatory, that would pertain to

latex paint List options on how to comply with hazard communications


6

BackgroundLeftover Paint Modeling

Purpose of System Dynamics (SD) model Original SD model modified to reflect survey

questions (available on PSI website) SD model morphed into “Consumer Paint

Decision Points” Additional findings – Paint Use Realities


7

Background (cont.)Survey Results

Good general information on issue HHW data more reliable than Retail data Findings:

– Majority of people do not measure nor accurately measure

– Majority of people bought extra paint for touch-ups– Clerks have a role in how much paint is purchased– Paint is stored for touch-ups


8

Background (cont.)Consumer Paint Decision Points

Decision to Paint Pre-Store Decision: How

Much?

Choose Store At Store Paint Project Leftover Storage Issues

2 Basic Reasons

to Paint•Aesthetics•Protection

Where decide?•At home•At store

Who decides to paint?•Usually women

Who buys?•Women, if

decision made

in store•Men, if decision

is made elsewhere

Most people don’t

“accurately

measure*,

or

don’t measure at

all*

Close proximity

Price

Customer

loyalty

Customer

service

Ask clerk for help*•amount

Other amount

considerations:*•touchups •price•convenience•“unknown”

future needs

Finite packaging issue

Brand is very

important

Proper application•Brushes•Roller•Temperature•Number of

coats

Store for touchups*

Store because unknown

Bring to HHW

Improperly dispose

Store properly

Store improperly-

most common*

BOLD=survey insites

* = Notable survey results


9

Background (cont.)Paint Use Realities

Paint is a Natural Leftover

Decision Decision Decision/Action Result

Measure & Calculate Buy only needed amount Apply Leftover!

Measure & Calculate Buy only needed amount Apply No Leftover!

Measure & Calculate Buy more for touchups Apply Leftover!

Measure & Calculate Buy more for touchups Apply No Leftover!

Guess/Don’t Measure Buy only needed amount Apply Leftover!

Guess/Don’t Measure Buy only needed amount Apply No Leftover!

Guess/Don’t Measure Buy more for touchups Apply Leftover!

Guess/Don’t Measure Buy more for touchups Apply No Leftover!

Measure & Calculate Buy only needed amount Don’t Apply Leftover!

Other scenarios….. Leftover!

Most Common Decisions Affecting Leftover Paint According to Survey Results and Anecdotal Information

Decision Decision Decision Result Decision

Guess/roughly measure

30 something high school educated men purchase more fortouchups, the “unknown” and convenience.Clerks help decide amount.

Apply Leftover – Store for mythical (?) touchups

Storage is not always proper, ie, outside

Highly educated mid-40’s men bring to HHW facility


10

Five Projects Recommended by Workgroup for Portfolio

1. Leftover Paint Management Guidance for Consumers (Previously BMPs)

2. Public Education Survey and Analysis

3. Public Education Strategies

4. U-Waste Rule for Solvent-Based Paint

5. Health, Safety, and Environmental Regulatory Issues


11

#1 - Leftover Paint Management Guidance for Consumers

Taking the finalized Guidance (BMPs) and testing the effectiveness of the message in pilot projects

Getting professional help in designing and executing pilots

Testing to see if consumers will change their behavior based on the message

Determining the ability of retailers to disseminate the message

Cost $42,500/ Completion June 2005


12

#2 Public Education Survey and Analysis

Hiring consultant to design and perform a survey to obtain statistically valid information

Determine the differences between those who properly measure before buying paint and those who do not

Analyze survey results Develop possible educational strategies that may

change over-purchasing behavior Cost $29,375/Completion March 2005


13

#3 Public Education Strategies

Long-term project Start date is after survey results and

recommendations are received Could include any strategy that is determined

to be effective at changing behavior so as to reduce leftover paint

Would be a national and expensive project Cost, Scope, and Completion dates TBD


14

#4 Universal Waste Rule for Solvent Based Paint

Determined obtaining Fed U-Rule was not feasible – not included

Develop a model U-Rule for states to adopt Draft letter to EPA asking for clarification on

consolidation of solvent-based paint Disseminate model and information learned from EPA

to states to clarify the status of regulatory burden to consolidating solvent-based paint for transport/recycling.

Cost $12,500/Completion March 2006


15

#5 Health, Safety & Environmental Regulatory Issues

Goal is to successfully identify regulatory barriers or confirming that there are no barriers

If there are barriers identified, development of a solution to provide greater incentive for the manufacture of reblended or recycled post-consumer content paint

Increased production and sales of recycled paint Final report with conclusions Cost $1,250/Completion March 2005


16

Findings & Recommendations

Proceed with five recommended pilot projects Contractors need to be included in data

gathering Decision points can be re-examined for future

pilot ideas/projects Paint is a “natural” leftover


17

Comments? Questions?

Do you understand the projects? Do you believe they are important enough and meet

the information thresholds? Is the cost reasonable (neither too high or too low)? Is the timeline reasonable? Should these projects be in the portfolio? Do we agree on a lead person for this project Is there value in developing SD model for painting

contractors? TBD

root causes of leftover paint/education and regulatory barriers work group september 20-21, 2004...

Documents