roos ppt2
TRANSCRIPT
KangaROOS Competitor Website Critique
Guidelines to Follow
User friendliness Asking for location/language more than once thwarts
users
Clean and simple Open space and logical organization Easy on the eyes
Engaging the audience Making the website more than just a virtual store
Social networking, user customization, games, contests
Keeping it Clean
Open, clean spaces and edgy graphics bring personality to Converses’ page Vibrant colors against a neutral background
Organization
Straight-forward site navigation The navigation bar and logo should be the websites’
foundation
The Online Store
Organize by gender, age and sport (if necessary) Make it as simple as possible for users
Shopping cart and one-click checkout Amazon has this – people want to click a button and be done
shopping Nike and Converse are doing the best jobs
Puma also has a clean and appealing look
Shoe Customization
Have multiple features The more ways in which users can customize their shoes, the
more they’ll want to do it Puma has two different ways to customize: “the full experience”
and an express version Nothing too abstract
On Puma’s Mongolian BBQ, users use chopsticks to choose their colors and designs – overkill and not as user-friendly.
Converse h
Website Additions: Converse
Converse Red Celebrates 100 years and AIDS research with the release of 100
limited Converse styles Converse Century
The brand’s history with pictures and descriptions
Website Additions: Adidas
Adidas Originals Allows users to create and share original Adidas
designs with one-another They also have the facebook application
They follow the YouTube style for videos
Website Additions: Nike
Nike+ Social network for athletes to compare their times and
contribute to the online community and the community on pavement as well.
On August 21st, Nike is supporting a million-person 10k race as part of Nike+
Website Additions: Puma
The Mongolian Shoe BBQ A new, more interactive look at customizing shoes
User makes choices with chopsticks on-screen Music playlist while you customize