roof lube business opportunity november 11.2
TRANSCRIPT
Preventative Roof Maintenance
Next Multi-Billion Dollar Market Opportunity
Spiralling roof replacement costs will drive Asphalt Shingles on the NATIONAL HOME MAINTENANCE AGENDA.
WHY
Because Asphalt Shingles are the MOST EXPOSED, LEAST MAINTAINED, ELEMENT OF THE BUILDING ENVELOPE and are REPLACED approximately every 15 years despite longer manufacturer warranties.
Addressable Market - $13 B
• Installed asphalt shingles in North America
= 260 B sq. ft.
• Shingle Life™ sells for 5 cents per sq. ft. (at wholesale)
• Available market is 260 B x $0.05 = $13 B.
10% market adoption over 10 years = $1.3B sales potential.
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Protecting your Roofing Investment
EXTENDING ROOF LIFE REDUCES TOTAL COST OF OWNERSHIP BY UP TO 30%& MAXIMIZES HOMEOWNER R.O.I.
Asphalt Shingle - Total Life Cycle Costs
$15,000 roof lasts 15 years = $1000 /Year*$15,000 roof lasts 20 years = $950 /Year$15,000 roof lasts 25 years = $800 /Year$15,000 roof last 30 years = $700 /Year
Inc. RoofLube Package = $599 /3 years
* Avg. Life Expectancy of Asphalt Shingles in North America
GREENING the Environment with RoofLube™
• The Environmental Protection Agency (EPA) and Canadian Council of Ministers of the Environment have approved “Extended Producer Responsibility” for construction materials – this is due for implementation in 2017.
• Maintaining Roofs with RoofLube™ will help Save the Environment and Save both Manufacturers & Consumers Money
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Environmental CHALLENGE # 1
RED FLAG -12.5 million tons of asphalt shingle roofing goes into land-fill in North America every year, enough waste to bury New York
and Manhattan
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Environmental Challenge # 2Rapidly Diminishing Fossil Fuel Resources
4 barrels of oil are wasted in producing asphalt shingles for every home re-roofing job
due to premature roof failure.
Dumping asphalt shingles:
• Costs Homeowners $1 billion in annual tipping fees
• Costs Homeowners an additional $1 B in tear-off fees
• Creates harmful gases such as methane
(monitoring & treatment required for 75-100 years)
• Harmful to ground water supply for up to 300 years
TODAY’S COST FOR TEAR-OFF & TIPPING AVERAGES $1500 / ROOF 10
The Problem
• Asphalt roofing ages prematurely due to UV weathering and oxidization.
• Loss of plasticizers results in adhesion loss & granule loss, which leads to shingle curling, cracking, & clawing.
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The Solution
• RoofLUBE™ is a patented shingle maintenance formulation that restores plasticity to asphalt shingles by rejuvenating shingles with slow evaporating organic oils.
• Maintaining shingle plasticity prevents curling, cracking and granule loss
• One SPRAY ON application EVERY 36 MONTHS helps weatherproof and protect shingles against UV damage, and can double typical roof service life expectancy.
• SAVES MONEY and HELPS SAVE THE ENVIRONMENT12
Our Product – RoofLube™
What it is - ‘EASY TO USE’ spray applied emulsion consisting of millions of microscopic beads of low-evaporating organic oils.
What it does - Penetrates the inner layers of asphalt shingles and restores their plasticity and adds weather protection.
What it prevents Helps prevent shingle curling , cracking and granule loss without the use of petro-chemicals, solvents, or VOCs.
SAFE FOR GARDENS, PETS, PEOPLE & PONDS.13
The Consequencesof Not Maintaining
a Shingle Roof.
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Untreated shingles begin to rapidly lose their outer protective layer of granules after 3-5 years .
This leads to curling & cracking shingles that can fail within just 12-15 years.
The risk is water infiltration & interior mold damage.
Claims Not Covered by Homeowner Insurance
36 MONTH MONEY BACK WARRANTY
• If your asphalt shingle roof curls, claws or cracks within 36 months after the application of SHINGLE LIFE™, we will REFUND THE FULL PRODUCT PURCHASE PRICE.
• Simply send a copy of your PURCHASE RECIEPTwith ‘before’ and ‘after’ pics of your roof for FULL PRODUCT REFUND
REPEAT EVERY 36 MONTHS TO EXTEND ROOF LIFE
36 MONTH
NO CURLINGNO CRACKING
ASPHALT SHINGLEWARRANTY
Scientifically Formulated
• Roof Lube™ was scientifically formulated and patented by a US Ph.D. scientist from the the University of Maryland.
• It was designed as an ECO SAFE product for rejuvenating shingles and prolonging roof life without changing the aesthetics or performance of asphalt roof shingles.
• Shingle Life Inc. purchased all intellectual property and blending formulations in December 2013 – and RoofLube is a product specificallymade for professional contractors 16
IP Owned BY Shingle Life Inc.
All I.P. owned by Shingle Life Inc.
• US Patent – #6,495,074.
• Proprietary Blending Formulations.
• Domains & Trademarks.
• Patentable new products in development.
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Roof Lube Manufacturing & Logistics
Contract Manufacturing & Packaging Partner – Summit Chemical Inc.
• State of art contract manufacturing facility in Baltimore.
• Raw Material Receiving, Blending, Product Packaging.
• Scalable Capacity to Ramp Production to 5 T/L’s per Day
Logistics Partner – Summit Chemical Inc.
• Shipping (LTL and UPS)
• E-Fulfilment .
Invoice Financing Partner – J. Bibby Corp.
• Invoice financing
• Inventory financing
High Margin Product - NO LIMITATIONS TO RAPID GROWTH 19
Addressable Market - $13 B
• Installed asphalt shingles in North America
= 260 B sq. ft.
• Shingle Life™ sells for 5 cents per sq. ft. (at wholesale)
• Available market is 260 B x $0.05 = $13 B.
10% market adoption over 10 years = $1.3B sales potential.
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KEY MARKET PLAYERS- (EBC Contractors)
• 135,000 Exterior Building Cleaning (EBC) Contractors – Mkt Size $9 Billion/Yr.
E.B.C. CONTRACTOR “Value Proposition”
• Asphalt shingle roof cleaning is required in SEVERE MOSS & ALGAE growth zones to maintain Asphalt Shingle Manufacturer Warranties.
• Moss and algae live off lime and calcium deposits in shingles, resulting in decomposition and premature roof failure.
• APPLICATION OF SHINGLE LIFE™ IN CONJUNCTION WITH EXISTING ROOF CLEANING SERVICES REJUVENATES ASPHALT SHINGLES & PROLONGS ROOF LIFE.
• A SIMPLE ‘ADD ON’ SOLUTION FOR GROWING STEADY REPEAT BUSINESS
Home Owners / Property Managers
• Over 55 Million Homeowners and Property Managers with Asphalt Shingle Roofs
• Replacing over 10 Billion Sq. Ft. of Asphalt Shingles Annually.
• Looking for new maintenance solutions and
alternatives to costly roof replacement.