rolly brush
DESCRIPTION
Worlds Smallest Toothbrush -TRANSCRIPT
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
Products
Rolly Brush disposable toothbrushes are a unique 'all-in-one' toothbrush and breath freshener;
designed by dentists and engineers. All you have to do is place the soft mini-toothbrush in your
mouth and roll it around with your tongue and/or chew, just like a piece of gum - the results are
amazing! While utilizing the Rolly Brush, the natural action of the brush cleans your teeth as you
maneuver it around your mouth. At the same time a fresh mint flavor is released from the brush
to freshen your breath, which lasts for up to 20 minutes - quick, easy, safe for children seven
years of age and older, and very effective!
The active ingredient in Rolly Brushes is Xylitol; a natural sugar deriving from the fibers of
many fruits and vegetables. Xylitol is a natural, zero calorie, diabetic-safe sweetener that tastes
and looks like sugar. Clinical studies confirm Xylitol is proven to both fight and reduce plaque
in addition to having many other medical health benefits. Xylitol is also approved by the Food
and Drug Administration. Rolly Brushes also contain Fluoride which works with the Xylitol to
protect teeth and gums.
Rolly Brushes are made of a food-grade material from DuPont and if swallowed; will pass
through the digestive tract and system safely. To date and with over 100 million units sold
globally, there have been no lawsuits or claims against the Rolly Brush. Our clinical studies
assure safety of the product in addition to many other important studies. Clinical studies have
been conducted and completed by the following Universities and Organizations:
BLUESTONE CENTER FOR CLINICAL RESEARCH, NYU EFFICIENCY OF PLAQUE REMOVAL USING A ROLLY BRUSH THE JOURNAL OF CLINICAL DENTISTRY PROPHYLAXIS - SCHOOL ZURICH NORTH - DENTAL HYGIENE UNIVERSITY OF ZURICH - SWITZERLAND PLAQUE INHIBITION BY A NEW HYGIENE DEVICE TNO PHYSIOLOGICAL SCIENCES - HOLLAND FATE OF ROLLY BRUSH AFTER ACCIDENTAL SWALLOWING TNO PHYSIOLOGICAL SCIENCES - HOLLAND 'Investigation of suitability for mouth contact using the EU legislation'
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
Redhot International receives all shipments of Rolly Brush product directly from Rolly Brush
Italy. Rolly Brush Italy will ship product directly to Redhot International or drop ship directly to
Redhot International clients, distributors, retailers, partners, and licensees.
Rolly Brushes can be packaged any way imaginable however currently, brushes come boxed in
cases which will be stored on pallets with Redhot International fulfillment partners. The actual
Rolly Brushes currently have four types of packaging and custom packaging is viable with 45
days advanced notice.
Current packaging includes the following:
1. Individual Brushes Wrapped in Sealed Foil Sachets
2. Cardboard Displays Boxes Containing 100 Individual Brushes in Sealed Foil Sachets
3. Blister Packs Containing Six (06) Brushes
4. Customized Packaging for Third Parties as Described in Items (1-3)
Future product offerings from the manufacturer include multiple flavors to choose from. While
mint is the only flavor offered currently, plans for bubble gum and strawberry are in
development and final product is projected to be completed by January 01, 2011. Rolly Brush
Italy is also experimenting with a teeth-whitening brush and plans for completion are
targeted between January 01, 2011 and March 15th, 2011.
Market Analysis Summary
Oral hygiene represents a $27.6 billion industry. This market consists of the sale of dental floss,
denture care, mouthwash, toothpaste and toothbrushes. The market is valued to retail selling
price (RSP) and includes any applicable taxes.
The global oral hygiene market grew by 2.9% in 2008 to reach a value of $25.4 billion.
- In 2013, the global oral hygiene market is forecast to have a value of $29.5 billion, an
increase of 15.8% since 2008.
- The global oral hygiene market grew by 2.3% in 2008 to reach a volume of 12.7 billion
units.
- In 2013, the global oral hygiene market is forecast to have a volume of 14.3 billion units,
an increase of 12.8% since 2008.
- Toothpaste sales dominated the global hygiene market, generating 57% of the market’s
value.
- Supermarkets and hypermarkets distribute 43% of the global oral hygiene market’s value.
Source – Research and Markets 2010
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
There are over 281,651,755 people in the United States over seven (07) years of age. Rolly
Brush is approved and safe for children seven years or older.
South Americahas over 385,742,554 people while the Caribbean has 40,809,052 people.
Source – Wikipedia 2009
Strategy and Implementation Summary
Strategy and implementation is defined in our Marketing Plan however; it should be noted that
we’ve cut into our first and second year profits to assure consumer education and recognition in
addition to other branding strategies. Fourth year and beyond revenues are significantly higher
and exceed over $465 Million
Competitive Edge
The Rolly Brush has no other competitors to date and the actual product has been in development
for almost a decade. Rolly Brushes are a unique and very technological product. The
manufacturer’s suppliers are very well known and the raw material producers are worldwide
leaders. The manufacturing of the brushes are currently and will remain in Parma, Italy for strict
quality assurance. Rolly Brush Italy was founded in 2001. Said company is part of the Finber
group; the holding is the owner of several companies. The most important company is SKG
Italia; a worldwide leading high-tech manufacturer for automotive air conditioning components,
switches, and a multitude of various products for both horizontal and vertical markets. SKG
Italia is 45 years old and it has a $255 million annual turnover. Additional information exists but
is confidential at this time.
Rolly Brush has been featured in over 60 magazines, radio stations, television news reports and
features in Europe and Japan. Top magazines to include Cosmopolitan, Men’s Health, and
Glamour. Rolly Brush also sponsors professional motor cross, rugby, professional Formula 1
racing, and other major events.
We have recently approached the marketing directors of Red Bull, M&M, and Hooters
Restaurants who have all requested customized packaging and orders. Details are confidential at
this time. We have approached several celebrities to include actors, comedians, models, and
politicians who have all stated they ‘love’ our product and many offering their formal
endorsements! We have done samplings, focus groups, and events to assure feedback and
DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]
marketing. All have been exceptionally successful and there have been zero failures. As Sarah
Palin stated at the Daytona 500, ‘I want these; where can I buy them’.
Currently, over 100 million Rolly Brushes have been sold. Rolly Brushes are in Italy, Spain,
Germany and Japan. Over 4.6 million brushes are sold a year in Italy. The brand new rights
holder in Japan has recently ordered 30 million brushes and anticipates this to be a monthly order
within the next two quarters. The United States of America is sure to be the largest markets for
Rolly Brush products.
Rolly Brushes have been successfully laboratory tested, investigated, and approved by Bluestone
center (NYU), Zurich University, and TNO Center (Holland). The Rolly Brush meets all
qualifications and will be formally registered by the US Food and Drug Administration by March
20, 2010. Current manufacturing production capability is 9.5 million brushes per month and
manufacturing can be ramped up to produce over 25 million brushes four months from the date
requested.