rolling out_nba mom opens family-owned sports business, the pro shop, in detroit - rolling out
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1/8/16, 2:07 PMNBA mom opens family-owned sports business, The Pro Shop, in Detroit - Rolling Out
Page 1 of 7http://rollingout.com/2016/01/07/detroit-based-nba-mom-opens-family-owned-sports-business-pro-shop/#1
ENTREPRENEURS & BUSINESS LEADERS (HTTP://ROLLINGOUT.COM/CATEGORY/BUSINESS/ENTREPRENEURS-BUSINESS-LEADERS/)
NBA mom opens family-owned sports business,The Pro Shop, in Detroit
By Porsha Monique (http://rollingout.com/author/porsha-mitchell/) ! (https://twitter.com/MissesPorsha) | January 7, 2016 7:30 AM EST
Former NBA player Joe Crawford Jr., Sylvia Crawford and Joe Crawford Sr.
Sylvia Crawford is a sports mom who knows her stuff. She’s the “Chief Executive Sports Mom” of
Going Pro LLC (http://www.goingpro-online.com/), a professional sports management company
that was developed as a result of her family’s trying experiences during the NBA recruiting
process for her oldest son, Joe Crawford. She has a total of three handsome sons, two of which
have played professional basketball in the NBA and her youngest son, Jalen, who currently works
for the family business. Her middle son, Jordan, continues to play professionally for the city of
Tianjin with the Chinese Basketball Association; while her oldest son, Joe, has successfully
recovered from a career-threatening injury while playing in Israel in 2012. Based on that track
record alone, one would say Sylvia is well qualified as knowing her stuff as a sports mom.
Well, the sports mom has done it again by launching another family-run business, along with her
husband. They’ve taken all of their knowledge of being a professional sports family and parlayed
it into the Detroit-based business, The Pro Shop. at the Northwest Activities Center located at
18100 Meyers Rd. Sylvia, her husband and their three sons will run the business.
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1/8/16, 2:07 PMNBA mom opens family-owned sports business, The Pro Shop, in Detroit - Rolling Out
Page 2 of 7http://rollingout.com/2016/01/07/detroit-based-nba-mom-opens-family-owned-sports-business-pro-shop/#1
“My husband Joe and I and our sons were all born in Detroit and raised in Northwest Detroit, and
spent a lot of time at the Northwest Activities Center during our upbringing. This is why we all are
very excited about starting this venture at the center, because it’s the root of our own recreational
engagement and our sons’ sports pursuits,” said Sylvia about why they selected the Northwest
Activities Center as their business home.
The Pro Shop is modeled after professional shops associated with club sports, such as tennis and
golf or what can be referred to as “clique” sports like bowling or roller-skating. The Pro Shop is
stocked with everything one could need from shower and locker room necessities to sports
equipment and essentials. The Pro Shop supports and helps one to fully pursue their health,
fitness, recreational and competitive sports goals, whether you’re a couch potato or seasoned
athlete. They carry healthier food and beverage options, affordable quality sports apparel and
injury prevention/workout recovery products.
The Pro Shop has actually been open since August 2015 on a limited basis of conducting “test
marketing” to ensure a cohesive fit with the Northwest Activities Center and the immediate
community’s needs. “We’re hopeful that the Northwest Community will embrace The Pro Shop.
We want to bring quality sports products and support services directly to aspiring athletes and
sports enthusiasts. ” said Joe Sr. co-owner of the shop.
Their long-term goal for The Pro Shop is “… to elevate the urban health club experience by
establishing The Pro Shop as the go-to neighborhood sports, health and fitness resource partner
for Detroit residents,” according to Sylvia.
Their website for The Pro Shop is currently under development and is scheduled to be available
this spring. Purchases will be available via the site, however products, services and events will be
announced and sold via their social media sites on Instagram (“thepro_shop”) and FaceBook
(“theproshop”). For further information you can visit their parent company’s website
www.goingpro-online.com (http://www.goingpro-online.com/) or call 313-330-4115.
For now, check out some of the pictures from their Victory Celebration grand opening. Let us
know what you think of the sports mom and her family owned businesses.
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1/8/16, 2:07 PMNBA mom opens family-owned sports business, The Pro Shop, in Detroit - Rolling Out
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1/8/16, 2:07 PMNBA mom opens family-owned sports business, The Pro Shop, in Detroit - Rolling Out
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