ROLE OF MANAGER IN

PHARMACEUTICAL

INDUSTRY

ANAM SHAHID

Pharmaceutical Industry

Highly Competitive but

Fragmented industry

Very Technical/Scientific

products

Major R&D expenditures

and High Risk product

development environment

High Consumer

Expectations

ROLE OF MANAGER IN

PHARMACEUTICAL INDUSTRY

Analytical

Sales figures

Market Conditions

Competitor Performances

Creativity

Creation & Implementation of innovative

strategies to increase Market Share.

Strong Management & Team Work

Managing Product lifecycle

Managing Multiple Stakeholders

Technical Industry Knowledge

Sales Forecasting

Strong Communication