role of creative industries in wallonia (open days workshop oct 2014)
DESCRIPTION
The 7th of October 2014, I was invited to participate in a workshop organized by the European Commission in the framework of the Open Days, the European Week of Regions and Cities. This workshop was dedicated to the CREATIVE INDUSTRIES and the role that they play in a regional economy. It was a good place for me to present the Wallonia European Creative District project and to detail the results of a study that has been carried out for us by IDEA Consult.TRANSCRIPT
Service Public de Wallonie
DGO6 / Département de la Compétitivité et de l’Innovation
Direction de la Politique Economique
SIZE AND ROLE OF CREATIVE INDUSTRIES IN A REGIONAL ECONOMY - THE CASE OF WALLONIA
Vincent LEPAGE
OPEN DAYS 2014 – Workshop « Creative industries for growth and jobs in the EU: the crucial role of regions in boosting the creative
economy » - 07/10/2014
Wallonia recognized as a European lead region for innovation and creativity
July 2012 : “In recent years some MS, regions and cities, such as Wallonia, (…) have been good at tapping into the extraordinary potential of the cultural and creative sectors as a way to promote socioeconomic development.” (Communication from the EC “Promoting cultural and creative sectors for growth and jobs in the EU” COM(2012) 537)
January 2013 : Wallonia selected as “European Creative District”, along with Tuscany (44 applicants) (Financed as a European Parliament Pilot Action under Competitiveness and Innovation Programme).
Wallonia European Creative District as a Large Scale Demonstrator
Demonstrating at the European level :
• that an economy characterized by the weight of its more « traditional industries » ,
• can be revitalized by a strong and holistic strategy,
• conducted at the regional level
• and that combines
– the tools of industrial policies, such as
• clusters, financial facilities,
• innovative services (audits, vouchers, co-working)
– and the value of creative and cultural industries
Rationale of Wallonia European Creative District
CLUSTERS
CCI IDCard for each cluster
European label European Transmedia value chain
Cross-sectoral innovation through creativity
BUSINESS SUPPORT
Market take-up of cross-sectoral innovations
Spill-overs : SME’s Creative vouchers
SKILLS Master in co-creative innovation (University)
Redesigned for clusters managers
Achievements At work
ACCESS TO FINANCE
Risk-capital for emerging CCI Innovative
financing Raising awarness of investors
1 Ecosystem - 4 Bricks
CCIs in the Walloon economy
• Economic weight
– around 2% of employment
– 2,6% of companies
• Main sectors
– Architecture (29%)
– Publishing (26%)
– Heritage (20%)
• Emerging industries
– Media
– Design
– (Serious) gaming
Indirect impact on the
rest of the economy?
Input for other
industries ?
Spill-over
effects?
CCI as input for the whole walloon economy
Market Services
43%
Industry 11%
Non-profit
Services 13%
CCI 32%
Agri-food Pharma Soaps, cosmetics
Source : IDEA Consult, 2014 Data : BFP, Input/output Matrix 2007 (data available for 50% of CCIs)
One added value chain identified
One added value chain identified
Media production Advertising
Market services, KIS
Industry
Publishing
Source : IDEA Consult, 2014 Data : BFP, Input/output Matrix 2007 (data available for 50% of CCIs)
Spill-over effects of CCIs on Industry 2 kinds of process
« Client-provider » relation
Strategic collaboration
Role of creative industry
Provider Peer relation with the client
Position in innovation process
Downstream Upstream
Approach Monodisciplinary Multidisciplinary
Modification of product portfolio
No Yes
Frequency One-shot Long-term
Value creation + +++
Source : IDEA Consult, 2014. Qualitative survey conducted with providers and industrial consumers of CCIs products / services in Wallonia (Agri-food, Media, Design)
Policy recommendations
•Raising awareness – Storytelling : success stories (1st target : industry)
– Education in business schools (showing value of creative collaborations) and artistic schools (highlighting role of CCI in innovation process)
•Need of transversal matchmaking platforms
– Also at EU level
•Financial incentives, e.g. creative vouchers
•Integrate creativity in the industrial mainstream, e.g. – design criteria in industrial project selection (prototyping, clusters, …) – develop creative skills in clusters management
Source : IDEA Consult, 2014
www.creativewallonia.be/wecd
#wecd @Wall_inno
@creativewal
“European Creative Districts is a Preparatory Action proposed by the European Parliament and implemented through a Grant Agreement by the European Commission's Directorate-General for Enterprise and Industry”