Role of Communication in HSBC

Communication

Communication with Employees

• Open Door System• Friendly

Environment• Internal Internet

Network and Website

Organizational Culture

• Strong Corporate Culture

• Rigorous Training for Employees

Communication with Investors

• Annual General Meetings

• E-mails, SMSs, Phone Calls

• Separate Section in Website

Communication with Customers

• HSBCnet• “how may I help you”• Newsletters, SMSs, E-

mails, Phone calls• Seminars, Meetings

Communication with the Community

• HSBC Business Competitions

• Cultural Programs• “Future First”

IT and Communication

• Social Media Sites• Websites• HSBC Local Intranet• Ask Francois

Role of Communication in Organization’s Goal Attainment

Economic Growth• Small to Large Business

Campaign• Expansion of Business

Connecting Customers to Opportunities• Individual Customer

Accounts• HSBC Global Connections

Customer Satisfaction• Instant Notification• Emphasis on Customer

Feedback

Employee Satisfaction• Open Communication• HSBC Now

Role of Communication in Organization’s Goal Attainment

Evaluation of HSBC’s Communication Process

Pros:• Engagement of All

Employees• Friendly

Environment• Customers and

Investors Satisfaction

• Relationship Marketing

Cons:• Time Lags• No Direct Reward for

Good Communication Skills

• Exclusion of HSBC Bank Bangladesh from “Exchange” Program

The End