roland berger-west indochina: unique partners to support...
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ROLAND BERGER-WEST INDOCHINA:
UNIQUE PARTNERS TO SUPPORT YOUR
MYANMAR MARKET ENTRY
Roland Berger and West Indochina – Unparalleled and Complementary Expertise
Largest strategy consulting firmin Myanmar. First consulting firm tosupport Myanmar government oneconomic transformation, includingtelecom sector liberalization, banking sector liberalization, oil & gas sectorreform, large infrastructure projects,e-government, etc
“Global industry experts combined with team on the ground(local team of 30+ consultants),including market and competitive analysis, market entry strategy (positioning, products/service offer, pricing, distribution, marketing and sales, HR, financial planning, tendering/licensing, etc)”
“Market entry strategyprojects for multinationalsacross a broad range of industries including automotive, consumer goods and retail, media, etc”
First foreign advisory firm on the ground in Myanmar
11 associates with various areasof expertise, including local partnerselection, executive search, training,marketing and branding, legal, mergerand acquisition, social impact
30+ projects supporting
market entry for multinationals
PRESENCE SINCE 2012 PRESENCE SINCE 2006
For Each Sector, We Bring In Global Expertise Combined With On-The-Ground Know-How
Aerospace & Defense
Construction
Financial Services
Transportation
Chemicals
Energy & Utilities
Pharma & Healthcare
Public Sector
Engineered Products
Automotive
Consumer GoodsRetail & Agro-Business
Infrastructure
Technology, Media & Telcos
Tourism
Thomas KlotzManaging Partner Southeast AsiaMarket entry strategy
Luc de WaeghFounding partnerMarket entry strategy and local partnerselection
Franz Von MerhartHospitality and TourismEntry of hotels and restaurants companies
U Min SeinLegal supportCompany registration, legal andregulatory advice
Arne LugeonHuman ResourcesExecutive search and training
Alex BowdenMarketing and Branding15+ marketing and branding campaigns
Léon de RiedmattenPolitical Risk ManagementFacilitation with military, opposition and peace process
Damien DujacquierTelecom, Media and Technology (TMT)20+ projects in Myanmar telecom sector
Jean-Pierre A. VerbiestFinancial SectorCapacity building for Central Bank and Ministry of Planning and Finance
Anthonie VersluisPorts & ShippingDevelopment of new deep sea port in Myanmar
Keisuke YamabeAutomotive and AirlinesMarket entry for Japanese multinationals
Karin SimondonElectric Power IPP in Myanmar
Fabian OoiOil & Gas Partnerships between Myanma Oil and Gas Enterprise and international firms
Philippe ChassatFinancial ServicesSupported Central Bank on bankingliberalization/ entry of foreign banks
Dieter BillenInfrastructure, Special Economic Zone and public sector Public-privatepartnerships (10+ contracts in Myanmar)
Yoshihiro SuwaHealthcareMarket entry for hospitals/pharmaceuticals
Roland Berger and West Indochina provide multinationals with uniqueexperience and on-the-ground support for Myanmar market entry and successful expansion. Our services include detailed market analysis, market entry and growth strategies, localpartner selection, HR strategy including executive search and training, launch andimplementation support, and other advisory support.
Managed the telecom sectorliberalization, including tenderingfor telecom licenses and supportingthe telecom regulator in the liberalization process
Created and implementedinternational standard HR systemsadapted to the realities ofMyanmar
Set up a JV between telecomincumbent operator (MPT) andforeign players including HR,branding, distribution, etc
Provided training for functionalsales and marketing as well asleadership and coaching inMyanmar language
Assisted Central Bank of Myanmar in two licensing rounds for foreign banks and operational entry of the Banks as well as in establishing the interbank market
Led successful executive searchfor some of the largest localcompanies
Assisted Myanma Oil and GasEnterprise (MOGE) in tenderingto select JV partners in seismic,drilling and pipeline services
Supported the biggest Vineyardin Myanmar to find an acquirerand defined a new distribution
strategy
Re-launched Dawei SEZ (200 km2
industrial zone including port, powerplant, LNG terminal, etc) and
development of long-term master plan
Private local andinternationalcompanies in
various industries(confidential)
Assisted a leading local bankwith its rebranding and relaunchwith proven results
For multinationals, conductedmarket assessment anddevelopment of market entrystrategy across various industries, including automotive, consumer
goods and retail, media, etc
For local and internationalcompanies helped humanresources to understand andlive the corporate brand
We support multinationals in their market entrywith a comprehensive service offering
Market and competition analysis
Distribution strategy and roll-out
Social impact assessment
Marketing & sales including positioning, product and services offering, pricing
Local partner selection
Financial planning
Branding
Merger and acquisition
Market entry strategy and implementation support
HR including recruitment, training and retention
Tendering and licensing
Legal and regulatory review
Further Reading
THE MYANMAR BUSINESS
SURVEY A WAVE OF OPTIMISM,
WILL IT LAST?
After decades of being shut offfrom the larger business world,Myanmar is opening up atlightning speed. The pace ofchange in Myanmar is dramaticand unlike anything the businessworld has seen in recent years.While Myanmar is open forbusiness, executives that wantto set up shop in the countryhave to have their finger on thepulse of fast moving developments.This first of its kind businessconfidence survey with localand international executivesin Myanmar looks at the promise,potential, and pitfalls to doingbusiness in Myanmar.
MYANMAR BANKING
SECTOR 2025
The Way Forward
In any country, the financialservices sector occupies aunique place among allbusiness sectors. It plays avital role as a catalyst foroverall economic development,seeding growth in other sectorsby providing the necessaryfunds to various economicagents. We believe thatMyanmar’s banking sector hasa bright future and we foreseeexponential growth for theindustry, slated to multiply itscurrent asset base by a factorof eight and create over
120,000 jobs by 2025.
SOUTHEAST ASIA’S
ECONOMIC OUTLOOK
The Big Picture
As Southeast Asia with countriessuch as Myanmar, Singapore andIndonesia becomes an even moreimportant growth cluster, the regionwill continue to be a magnet forcommercial activity, given its growingpopulation and above world-averageGDP growth. This study by RolandBerger highlights and illustratesthat the region is set to grow through intra-region investments.
PIONEERING
THE MYANMAR MARKET
With its rapid move todemocratization, Myanmar hasmade a dramatic transformationinto the nation now enjoying thegreatest interest and attentionamong any of the ASEAN states.Hand in hand with this robustgrowth potential, genuine globallevel struggles are alreadyemerging in this market. In thisreport, an examination is madeof possible strategies for advancinginto Myanmar, using specificexamples of the current conditionsexisting in that nation to shedgreater light on the issues andchallenges in moving down
that road.
