roland announces fp-x series digital pianos · 2021. 1. 15. · roland’s famous piano...
TRANSCRIPT
Press Release FOR IMMEDIATE RELEASE
Roland Announces FP-X Series Digital Pianos
Best-Selling Portable Piano Series Updated with the Latest Sound
Technologies and Features
Los Angeles, CA, January 11, 2021 — Roland announces the FP-X series, the latest generation of Roland’s long-running FP series of portable digital pianos. The FP-90X, FP-60X, and FP-30X each deliver best-in-class performance, with Roland’s acclaimed piano engines and hammer-action keyboards coupled with Bluetooth audio/MIDI and USB connectivity, recording and metronome functions, and more. Offering no-compromise sound and playability in stylish, portable designs, the FP-X series is the ideal choice for home pianists, modern families, educators, and anyone looking for a premium piano experience in a compact instrument. The top-of-the-line FP-90X features Roland’s PureAcoustic Piano Modeling technology for ultimate piano realism. The 88-note PHA-50 Progressive Hammer Action Keyboard with Escapement offers the latest sensing technology and a combination of wood and ivory-feel materials for natural playability and lasting durability. The mid-level FP-60X and entry-level FP-30X feature the expressive SuperNATURAL Piano engine found in many Roland professional stage and home pianos. Each model is also equipped with the 88-note PHA-4 Standard keyboard with progressive hammer action, escapement, ivory-feel keys, and high-resolution sensing.
All FP-X models offer many piano and non-piano sounds for musical exploration, high-quality audio with built-in stereo speakers, and the ability to plug in two sets of headphones for quiet practice and teacher/student interaction. Onboard Bluetooth allows users to play along with songs from mobile devices and connect with music apps such as Roland’s Piano Every Day and Piano Designer. FP-X finishes include black or white, and there’s an optional stand and pedals available for each model to create a compact upright piano configuration. Availability & Pricing The FP-90X, FP-60X and FP-30X will be available in February 2021 for $2,099.99, $999.99 and $699.99. For the full press kit, including hi-res images, specs, and more, click here. Learn more about the FP-90X, FP-60X, and FP-30X at Roland.com
--------- About Roland Corporation For nearly 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, and electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and more. As technology evolves, Roland continues to lead the way for gigging musicians, producers, and beatmakers, providing modern software-based solutions and seamless creative workflows between hardware products, computers, and mobile devices. For more information, visit Roland.com or see your local Roland dealer. Press Contact: Claire Rocawich Account Director Max Borges Agency +1 (305) 374-4404, Ext.110 [email protected]
Company Contact: Rebecca Eaddy Global PR/Media Relations Manager Roland Corporation +1 (323) 890-3718 [email protected]
Press Release FOR IMMEDIATE RELEASE
Roland Introduces RP701 and F701 Digital Pianos
Space-Saving Home Upright Pianos with Premium Sound, Authentic
Playability, and Onboard Learning Features
Los Angeles, CA, January 11, 2021 — Roland introduces the RP701 and F701 digital pianos, two compact and affordable instruments for the home. Roland’s famous piano technologies deliver an inspiring piano experience, while onboard education features and Bluetooth audio/MIDI connectivity with music apps encourage learning and enjoyment. The RP701 offers a traditional upright design in a space-saving footprint, making it an ideal first piano for growing families. With its sleek, contemporary upright appearance, the F701 is a great choice for adult piano enthusiasts living in smaller modern spaces. The RP701 and F701 feature Roland's SuperNATURAL Piano technology for organic, ultra-expressive sound that provides both a solid foundation for learning and the detailed articulation and response to satisfy experienced players. The 88-note PHA-4 Standard keyboard offers the natural touch and feel of an acoustic grand with progressive hammer action, escapement, and ivory-feel keys. Each model comes equipped with a high-quality stereo speaker system and support for two sets of headphones for quiet practice and teacher/student interaction. Bluetooth connectivity allows users to play along with songs from mobile devices and enhance their experience with music apps such as Roland’s Piano Every Day and a wide range of third-party options. Each instrument also includes a versatile metronome and onboard recording for self-evaluation, plus an extensive onboard song library that includes lessons and a variety of classical, pop, and jazz pieces.
The RP701 and F701 are available in contemporary black, white, and light oak finishes, and include a matching adjustable bench. The RP701 is also available in dark rosewood. Availability & Pricing The RP701 and F701 will be available in February 2021 for $1,499.99 and $1,399.99. For the full press kit, including hi-res images, specs, and more, click here. Learn more about the RP701 and F701 digital pianos at Roland.com
--------- About Roland Corporation For nearly 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, and electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and more. As technology evolves, Roland continues to lead the way for gigging musicians, producers, and beatmakers, providing modern software-based solutions and seamless creative workflows between hardware products, computers, and mobile devices. For more information, visit Roland.com or see your local Roland dealer.
Press Contact:
Claire Rocawich
Account Director
Max Borges Agency
+1 (305) 374-4404, Ext.110
[email protected] Company Contact: Rebecca Eaddy Global PR/Media Relations Manager Roland Corporation +1 (323) 890-3718 [email protected]
Press Release
FOR IMMEDIATE RELEASE
Roland Unveils VERSELAB MV-1 Song Production Studio
All-in-One Composition Tool with Inspiring Workflow, Vocal Recording,
Sequencing, ZEN-Core Sounds, and More
Los Angeles, CA, January 11, 2021 — Roland introduces VERSELAB MV-1 Song Production
Studio, an innovative new composition tool for modern music creators. Offering an all-in-one
design for go-everywhere production, VERSELAB allows composers to create professional
multi-track songs with vocal recording, 16 velocity-sensitive pads, and Roland’s famous 16-step
TR-REC rhythm sequencer. VERSELAB’s onboard ZEN-Core sound engine provides a vast
library of premium instrument and rhythm sounds to choose from, while future integration with
Roland’s Zenbeats music creation app will allow users to enhance their workflow with a
computer or mobile device.
VERSELAB gives vocalists and beatmakers everything they need to develop songs anywhere.
With templates, pattern generators, and a guided workflow that smoothly moves through the
process of making tracks, VERSELAB eliminates option paralysis and lets creators focus on
what matters most—finishing their music.
Users can easily record vocals via the built-in mic or an external XLR mic and add an array of
contemporary effects, from auto-pitch to harmonizers. The powerful ZEN-Core engine delivers a
history of classic Roland instruments and a wide range of curated sounds for quick-fire
inspiration. The TR-REC sequencer and 4x4 pads provide a direct, hands-on interface that’s
perfect for building drum tracks, bass lines, and melodic parts as fast as the ideas come.
VERSELAB also includes an arsenal of pro mixing and mastering effects to create polished
tracks ready for distribution. Plug-and-play integration with Roland’s popular Zenbeats app will
be coming soon, providing even more production options by interfacing with a computer, tablet,
or smartphone.
Availability & Pricing
The VERSELAB MV-1 Song Production Studio will be available in January 2021 for $699.99.
For the full press kit, including hi-res images, specs, and more, click here.
Learn more about the VERSELAB MV-1 Song Production Studio at Roland.com.
---------
About Roland Corporation
For nearly 50 years, Roland’s innovative electronic musical instruments and multimedia products have
fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals
alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar
products, and electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and
more. As technology evolves, Roland continues to lead the way for gigging musicians, producers, and
beatmakers, providing modern software-based solutions and seamless creative workflows between
hardware products, computers, and mobile devices. For more information, visit Roland.com or see your
local Roland dealer.
Press Contact: Claire Rocawich Account Director Max Borges Agency +1 (305) 374-4404, Ext.110 [email protected]
Company Contact: Rebecca Eaddy
Global PR/Media Relations Manager Roland Corporation
+1 (323) 890-3718
Press Release FOR IMMEDIATE RELEASE
Roland Showcases Aerophone Pro During NAMM Believe in Music
Week January 2021
Flagship Digital Wind Instrument with a Refined Design, Premium Components,
Enhanced Playability, and Roland’s Most Advanced Sound Engines Los Angeles, CA, January 18, 2021 — Roland showcases Aerophone Pro, the new flagship model in the company’s acclaimed Aerophone series of digital wind instruments. Combining numerous design refinements and premium components with enhanced playability and a vast sonic palette from Roland's SuperNATURAL and ZEN-Core sound engines, Aerophone Pro enables wind players to take their music where it’s never gone before. Introduced in 2016, the Aerophone series has opened a universe of creative possibilities for wind musicians. While developing Aerophone Pro, Roland reached out to expert players around the globe for suggestions on taking the Aerophone experience to the next level. Their feedback led to many thoughtful improvements that substantially enhance the instrument’s look, feel, sound, and playability. The result is a revolutionary wind instrument that gives musicians a bold and highly expressive new voice.
Aerophone Pro’s thin, ergonomic design looks great on stage and is easier to hold for a more confident playing experience. Controls are easy to reach, and the streamlined body and aluminum accents exude an understated-yet-classy presence. The discrete OLED screen provides quick visual access to various parameters and can be viewed at any angle and in any kind of lighting. The stock fingering on Aerophone Pro is the same as an acoustic sax and includes a high-F# key. Multiple user-customizable fingerings are supported as well, and configurable controls for both hands and a MIDI input for footswitches greatly expand performance options. Through extensive research and development, the breath and bite sensors are more responsive and expressive than ever, and the user can save personalized settings for their own style.
Aerophone Pro packs entire brass and woodwind sections into a single instrument. Developed with professional players, there are newly enhanced soprano, alto, and tenor saxes, vibrant new trumpet sounds, and authentic world instruments like the stunning new duduk. Roland’s SuperNATURAL technology translates every playing nuance with lifelike dynamics, articulations, and overtones, while new controller options enable idiomatic performance techniques on a range of instruments, from mainstream to exotic. Aerophone Pro also features Roland’s ZEN-Core Synthesis System, the sound engine that powers flagship synthesizers like FANTOM and JUPITER-X. Presets crafted by the world’s foremost wind synth sound designers provide everything from vintage analog synth tones to modern hybrid sounds, with the refined expression and articulation only a wind instrument can provide. Aerophone Pro enables powerful and expressive performances in any situation. Its robust design and flexible audio and MIDI connections make it perfect for any live gig, or as the center of a wind controller-based production studio. And with a headphones jack, Bluetooth MIDI, built-in speaker, and battery-powered operation, users can pick up and play whenever and wherever inspiration strikes. Aerophone Pro offers powerful onboard editing tools for personalizing sounds on the spot. Even deeper customization and sound organization are available through an editor app for iOS and Android mobile devices. And with easily selectable scene memories and favorites, users can quickly navigate the large array of tones and mark them for instant recall while performing. Availability & Pricing The Aerophone Pro will be available in January 2021 for $1,499.99.
For the full press kit, including hi-res images, specs, and more, click here. To learn more about Aerophone Pro, visit Roland.com.
---------
About Roland Corporation For nearly 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, and electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and more. As technology evolves, Roland continues to lead the way for gigging musicians, producers, and beatmakers, providing modern software-based solutions and seamless creative workflows between hardware products, computers, and mobile devices. For more information, visit Roland.com or see your local Roland dealer.
Press Contact: Claire Rocawich Account Director Max Borges Agency +1 (305) 374-4404, Ext.110 [email protected] Company Contact: Rebecca Eaddy Global PR/Media Relations Manager Roland Corporation +1 (323) 890-3718 [email protected]