Welcome To Our Presentation

Prepared for…… Md. Sajib Hossain

Lecturer Department of Finance

University of Dhaka

PRESENTED BYGroup No. 8

Name IDMd. Junaid Shawon 16-017

Md. Zahidul Islam 16-051

Md. Rashed Karim 16-125

Rashid Muntasir 16-165

Md. Zahirul Islam 16-171

OUR TOPIC

E-Commerce Aspects of

Rokomari.Com

YOU ARE WITH…

Md. Junaid ShawonID No. 16-017

ABOUT ROKOMARI.COM

Inception •January 19, 2012

Products •Currently they are offering only Books and CD-DVDs. In future they have intention to sell Mobile Phones, Computers and accessories Tickets, apparels, gift items, food, toys and directly imported goods

Geographical coverage

• Currently in Dhaka only but soon the shipment will spread throughout whole Bangladesh

Rokomari.com is a Bangladeshi Online Shopping Portal

ABOUT ROKOMARI.COM

Mission •Driving Bangladesh’s most comprehensive virtual business that helps customers make informed choices and extract the best value for their money.

Key objectives

• Making online shopping easy & fun with a user-friendly shopping interface

• Maintaining highly customer-centric practices, including great products and multiple payment options

Location• W2/2 E,Arambag• Motijheel, Dhaka-1000

CATEGORIZATION OF THE COMPANY

B2B C2B

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DESIGN ELEMENTS TO THE CUSTOMER INTERFACE

DESIGN ELEMENTS TO THE CUSTOMER INTERFACE

7Cs frame work for Rokomari.comContext The whole web page (Graphics, color,

design).This website is functionally dominant.

Content Photo of the product, phone number, email address.This website is offering dominant.

Community There exists a no interactive communication. It can be categorized as a Bazaar in a community archetypes. Rokomari.com allows users to wander through some interest areas but does not provide any mean of user to user communication.

YOU ARE WITH…

Rashid MuntasirID No. 16-165

DESIGN ELEMENTS TO THE CUSTOMER INTERFACE

7Cs frame work for Rokomari.com

Customization Rokomari.com provides customization option according to price, product and region.

Communication Customer to rokomari.com can communicate through email to the office. Customers can enter into the site through internet only

Connection One may be linked through other web sites

Commerce Pricing at Rokomari.com is set through a catalogue model. There is a discount policy up to 20%

SOURCES OF REVENUE Rokomari.com provides the books at the same prices like a retailer

shop. That is it allows 20% commission on the stated price. It charges extra Tk. 30 for each delivery. Rokomari.com also earns revenue through advertisement. But it

gets a few number of advertisement.

EXPENDITURE PARTICULARS A specific amount has to be paid for the hosting server. Web development and maintenance is done by a hired firm. As an online business, organizational structure requires a very few

officials. But for the delivery of books and other goods, it has got large

number of employees.

YOU ARE WITH…

Md. Zahirul IslamID No. 16-171

Through the company when 1st started it planned to sell various types of product. But at present its product line is much narrower. Now it sells only

1. Books 2.Music CDs 3.Movie DVDs

PRODUCT CATEGORY

PROCESS OF BUYING PRODUCT It is so much easy to buy product from

Rokomari.com For buying something from this site one

must have an account in Rokomari.com For the opening of the account one just

need a valid email address and a mobile number.

And if you have an account you are able to buy anything from Rokomari.com

OPENING AN ACCOUNT IN ROKOMARI.COM

An account holder can buy then all items enlisted in the website.

Firstly select an item from catalogue and order the product with necessary information

Cash on delivery is only Tk. 30 for any amount of purchase.

Replacement time is 30 days. Someone can also presents products . In

this case he/she has to pay in advance via bikash.

YOU ARE WITH…

Md. Rashed KarimID No. 16-125

SOME RULES• Rokomari.com provides its services that are subject to the notices, terms and conditions set forth in this agreement (the "Agreement").If anyone visits Rokomari.com, he is supposed to accept these Terms and Conditions.

• Rokomari.com reserves the right to change this Site and these terms and conditions at any time. Rokomari.com retains the right to deny access to anyone who they believe has violated any of these Terms of Use.

• All material on this site are protected by copyrights, trademarks, and other intellectual property rights. Rokomari.com expressly disclaims any claim or liability arising out of uploading of any obscene or images, photograph or a picture.

SOME RULES

Any notes, messages, e-mails, billboard postings, photos, drawings, profiles, opinions, ideas, images, videos, audio files or other materials or information posted or transmitted to the Sites will become the property of Rokomari.com throughout the universe.

The person is not entitled to any payment or other compensation for any further use of such content.

YOU ARE WITH…

Md. Zahidul IslamID No. 16-051

MARKETING POLICY

Rokomari.com always try to provide some differentiated benefits to the customers through superior value proposition.

It tries to gather information about it’s main competitors and also tries to be updated with the current world situations. It will widen its service category in future.

It maintains highly customer-centric practices.

Rokomari.com advertises through: Blog advertising Stickers Online catalogs Newspaper advertising etc.

PRIVACY POLICY

Rokomari.com respects customers privacy

• Privacy policy succinctly provides the manner that customer’s data is collected and used by Rokomari.com

Customer’s are advised to read the Privacy Policy carefully

• By accessing the services provided by Rokomari.com customer agree to the collection and use of his data

CONCLUSION

Though Bangladesh is a small country but huge population so Rokomari.com has a prospective market here.

It lessens transaction cost & other expenses. Transaction hassle is also reduced by the online shopping. At the same time, Several issues of trust, infrastructure and policy

need to be overcome to extend the service. Most people are living under the poverty line and

they are quite familiar with e-commerce.

Any Queries?