roi from below-the-line advertising
DESCRIPTION
When doing B2B marketing, you can't splash an advertisement on TV because most viewers would not be potential leads. So, you find channels that let you market directly and selectively to the prospects you are trying to reach out to. The ROI from targeting is quantifiable as described in these slides.TRANSCRIPT
BTL AdvertisingSelasdia
Find
Nurture Sell
Analyse
ROI 5
ROI
BTL Using Selasdia
www.selasdia.com
salesman Selasdia connects withthe sender.
I love #bizdev,folks!
@target I love#bizdev too!
The person you interactedwith might view your page.You have just used socialmedia for BTL advertising.
target A person talks about a topicof interest on social media.
If You Used ATL Ads
www.selasdia.com
ATL advertising involvestaking out advertising spotsin print and news media.
TV
For B2B sales, very few ofthe people you reachthrough ATL channelsare going to be the rightones.
ROI Estimate
www.selasdia.com
Assume that 1 in 5 prospects whom youengage is made aware of your brand.
Selasdiaʼs automation allows you toadvertise to about 200 persons per hour.
You can reach thousands of B2B targetswith Selasdia and save loads of money.
A 30 second prime time TV spot will cost$100,000 and reach very few B2B targets.
These are people specifically chosen forthe message you are putting out.