rohit talwar the future convention cities initiative (fcci) - imex engines of growth seminar - 24...
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Presentation describing the Future Convention Cities Initiative to the Politician's Forum at Imex Frankfurt - May 24th 2011TRANSCRIPT
IMEX Engines of Growth Seminar
May 25th 2011
Rohit Talwar
CEO – Fast Future
Executive Director - FCCI
The Opportunity
• Conventions and Trade Shows are a multi-billion industry
• Major contributor • Major contributor to knowledge exchange and business creation
• But�
Image sources: annieandyiannis.com / img.ibtimes.com
Growth is not Guaranteed+
Image source: Piper Report
Global Competition is Growing+
+ Thinking is Back in FashionImage source: Einstein.yu.edu
To win we Must Focus
‘Beyond Tourism’
Image source: asiatravel.com
ICCA Rankings - Subject Areas
The opportunity is partnering to maximise knowledge transfer and value
creation in the key industries of the future�
SeoulSydneyDurban
London
TorontoAbu Dhabi
San
Francisco
FCCI - Primary Research Activities
Point Research
and Knowledge
Sharing
Competitive Advantage
Research
Thought Leadership
ActivitiesImage sources: blogspot.com / innovaction-group.com /
The FCCI research agenda is
focussed on the following value
creation objectives�
Image source: sparkplugging.com
Drive Economic Growth and
Job Creation
Image source: extlogics.files.wordpress.com
Maximising Knowledge Sharing
through Business Events
Image source: library.nhs.uk
Create Global Opportunities for
Local Businesses and Researchers
Image source: freeholdcapitalpartners.com
Showcasing Local Capability
Image sources: nanotech.sc.mahidol.ac.th / blogs.dickinson.edu/mindmeetsmatter
Leveraging Existing Infrastructureand Encouraging New Investment
Image source: directforeigninvestment.net
Nurturing New Ventures and
Accelerating Emerging Industries
Image sources: teamaltman.com / echnologylodging.com / picturesofcar.blogspot.com
Promoting Innovation and
Driving Research and Development
Image source: ache2.asset-cache.net
Drive Citywide Co-ordination
Image source: masternewmedia.org
FCCI - Conclusion
• Major Strategic Leadership Opportunity
• Drive Economic • Drive Economic Growth
• Prepare for the Future
Maureen O’Crowley
FCCI: Engines of Growth
May 24, 2011
Seoul Welcomes You!
FCCI FIRST ACTION FORUM SEOUL
MARCH 2011
SEOUL: FCCI ENGINE OF GROWTH
�Tourism
�Convention Services
�Design
�Distribution Services�Distribution Services
�Digital Content
�R & D
ABU DHABIDURBANLONDONSAN FRANCISCOSAN FRANCISCOSEOULSYDNEYTORONTO
DDP: DONGDAEMUN DESIGN PLAZA
FLOATING ISLANDS ON SEOUL’S HAN RIVER
SEOUL STATION CONVENTION CENTER – PROPOSED DESIGN
Thank you!
IMEX POLITICIANS FORUM
TRACY HALLIWELL
DIRECTOR OF BUSINESS TOURISM, MAJOR EVENTS & 2012
LONDON FACTS
• 7.8 m population
• Voted No 1 European City for Business – 20th year
• 2010 - 26.2 million staying visitors; £11.2 billion spend
• 5.3 million business visits per year; £2.7billion spend
• £6 billion business event spend
• Maximum capacity 40,000 delegates
• 25,000 UK businesses in this sector; employing over 530,000 full time personnel
1. LONDON & PARTNERS
� London & Partners is the official promotional agency for London
� Attracting and delivering value to businesses, students and visitors.
� London & Partners combines the remits of Think � London & Partners combines the remits of Think London, Study London and Visit London
� Focuses on maximising opportunities for the capital as a place for businesses, visitors and students and to ensure London is recognised globally as the best big city on earth.
2. BUSINESS TOURISM
STEERING GROUP
� Senior group of industry figures with an interest in developing London’s global events business, across hotels, venues, transport, retail, corporate, agency, local government
� Research on client perceptions of the destination� Research on client perceptions of the destination
� Comparative study into competitor destinations
� Industry Forums
� Clearer understanding reached of a joined-up approach
� Recommendations and future approach
3. OLYMPIC LEGACY
� £16bn capital investment programme
� City Operations Group – logistics; look and feel; visitor experience; hospitality
� LOCOG – NOC/NPCs; ATR’s; Accommodation; SponsorsSponsors
� Chairman’s Club
� Fair Pricing and Practices Charter
� Education and information programmes
� Spaces, Places, People
� Major Events ; corporate, association, sporting and cultural
MAJOR EVENTS
2015 2016* 2017 2018
• Rugby World Cup
• Women’s Football
World Cup
• Amateur Boxing
World Champs
• World Masters
• NFL Super Bowl
• World Hockey
Champions Trophy
• European Athletics
Champs
• Table Tennis World
• World Athletics
Champs
• Solheim Cup (Ladies’
Golf)
• Hockey Euronations
• IPC World Swimming
• FIFA World Cup
• Youth Olympic Games
• FIBA World Basketball
Champs
• FINA Water Polo
World Cup• World Masters
Athletics Champs
• World Disabled
Badminton Champs
• World Team
Badminton Champs
• FINA Diving World
Series
• IPC European
Swimming Champs
• European Junior
Athletics Champs
• European Team
Athletics Champs
• Table Tennis World
Cup
• LEN European
Swimming Champs
• Track Cycling World
Champs
*Olympic Year – may
limit event feasibility
• IPC World Swimming
Champs (25m;
Disability)
• Track Cycling World
Cup
World Cup
• Track Cycling World
Cup
A World Of Possible Events.
One City
See The World, Visit LondonSee The World, Visit London
Jon Hutchison
Chief Executive Officer, Business Events Sydney
24 May 2011
FCCI Engines of Growth
40
The “New Sydney”
41
Proposed Sydney Multifunctional Convention and
Entertainment Centre (SMCEC)
42
University of Technology Sydney Business
School – Frank Gehry design
43
Barangaroo –waterfront financial precinct
44
Business Events Sydney
• Operating for 43 years
• Exclusively focus on business and professional
45
business and professional events
• Public and private joint venture
Priority sectors identified by government for
development
• Finance, Insurance & Professional Services• Infrastructure and Construction• Advanced Manufacturing• Communication and Info Technology• Retail
46
• Retail • Education and Research• Agri-food• Creative industries• Mining• Tourism• Health and Allied Services
Target
government
priority sectors
for development
Government
invests in
BESydney
BESydney
Link business events to government priorities
47
Work with
government and
institutions to
secure events
Community
benefits
Events help
develop sectors
Legacy value
A captive audience of leaders
48
• Profiling
• Investment
• Exports
• Education and skills development
• Global networks
• Attracting industries and institutions
A scoping studying of Business Events :
Beyond Tourism Benefits
• University of Technology Sydney August 2010
• Key findings
� Knowledge expansion
49
� Networking, relationships and collaborations
� Educational outcomes
� Fundraising and future research capacity
� Raising awareness and profiling
� Showcasing and destination reputation
Case study approach
• 4th International AIDS Society Conference on HIV Pathogenesis
Treatment and Prevention (IAS 2007)
Led to the establishment of a major virology institute at the
University of NSW through initial investment by the Bill and Melinda
Gates Foundation later matched by government.
50
• 7th International Orthodontics Congress (IOC 2010)
Many Australian clinicians picked up knowledge about new
techniques and technologies. Conference led to significant funding
increase for the Australian Society of Orthodontists research
programs.
International Congress on Obesity (2006)
• Secured government funding for a new Centre for Obesity, Diabetes and Cardiovascular Disease – ready by 2013
“This conference is vital to staying at the forefront of
51
“This conference is vital to staying at the forefront of
the fights against obesity.”
Tony Abbott, Federal Minister for Health then
(Currently Leader of Opposition Party in Australia)
ABU DHABI ABU DHABI ABU DHABI ABU DHABI –––– A DESTINATION OF THE FUTURE A DESTINATION OF THE FUTURE A DESTINATION OF THE FUTURE A DESTINATION OF THE FUTURE
Gillian Taylor – Abu Dhabi Tourism Authority
About Abu Dhabi EmirateAbout Abu Dhabi EmirateAbout Abu Dhabi EmirateAbout Abu Dhabi Emirate
♦Abu Dhabi City is the Capital of the United Arab Emirates
♦Largest of the UAE’s seven constituent emirates with 85% of the land mass
♦Government and political centre
♦♦A vibrant, cosmopolitan city of 1 million
♦90 minutes from Dubai
♦Near year-round sunshine
♦A Pristine and beautiful natural environment encompassing sea, islands, coastline and desert.
Abu Dhabi Economic Vision 2030Abu Dhabi Economic Vision 2030Abu Dhabi Economic Vision 2030Abu Dhabi Economic Vision 2030
2030 Priorities2030 Priorities2030 Priorities2030 Priorities
♦Building an open, efficient, effective and globally integrated business environment
♦Adopting a disciplined fiscal policy that is responsive to economic cycles
♦Establishing a resilient monetary and financial market environment♦Establishing a resilient monetary and financial market environment
♦Driving significant improvement in the efficiency of the labour market
♦Developing a sufficient and resilient infrastructure
♦Developing a highly skilled, highly productive work force
♦Enabling financial markets to become the key financiers of economic sectors and projects
Abu Dhabi 2030 vision sectorsAbu Dhabi 2030 vision sectorsAbu Dhabi 2030 vision sectorsAbu Dhabi 2030 vision sectors
• Education• Energy• Healthcare• Petrochemicals, Oil and Gas• Pharmaceuticals••• IT, Telecoms + Communications• Transportation and Logistics• Construction• Culture• Food industry• Manufacturing and Infrastructure• Security and Defense• Tourism
InfrastructureInfrastructureInfrastructureInfrastructure
♦Health – Cleveland Clinic Abu Dhabi bringing high quality medicine
♦Education – In Abu Dhabi branches of Yale University, Sorbonne, New York University and new Zayed University
♦Masdar City – World first zero carbon, ♦Masdar City – World first zero carbon, zero waste and car free city
♦Science and Technology
♦A new surface transportation Master Plan
Abu Dhabi Tourism AuthorityAbu Dhabi Tourism AuthorityAbu Dhabi Tourism AuthorityAbu Dhabi Tourism Authority
•• Established in 2004.
• To develop and promote the emirate's tourism industry.
• Responsibilities involve:
– destination marketing,
– infrastructure and product development, and
– regulation and classification
Tourism 2030Tourism 2030Tourism 2030Tourism 2030
The Tourism vision is to attract 7.3 million visitors, staying in 80,000 room by 2030.
As an economic driver the industry is important.
Current Tourism contribution to our non-oil GDP is around 10.7%
Anticipated in 2011 to be 11.1% Anticipated in 2011 to be 11.1%
Anticipated in 2012 to be 11.4%
Anticipated in 2015 to be 12.1%
Our 2030 AspirationOur 2030 AspirationOur 2030 AspirationOur 2030 Aspiration
To realise our world class destination potential
Business EventsBusiness EventsBusiness EventsBusiness Events
To secure innovative and viable Business Events aligned to the Abu Dhabi2030 Plan and for the social and economic benefit of the emirate.
Advantage Abu Dhabi Advantage Abu Dhabi Advantage Abu Dhabi Advantage Abu Dhabi
A three-year Abu Dhabi TourismAuthority initiative aimed at catalysing and seeding innovative and viable business events aligned to the Abu DhabiGovernment’s 2030 Economic Plan
Aimed at International Conferences and Exhibitions
AAD Recipient:
Etihad Airways Etihad Airways Etihad Airways Etihad Airways
♦EY selected as “’World’s Leading Airline ‘ by World Travel Awards two years in a row ( 2009, 2010 )
♦Operating 66 destinations in 43 countries
Abu Dhabi National Exhibition Centre Abu Dhabi National Exhibition Centre Abu Dhabi National Exhibition Centre Abu Dhabi National Exhibition Centre
(ADNEC)(ADNEC)(ADNEC)(ADNEC)
HotelsHotelsHotelsHotels
LeisureLeisureLeisureLeisure
MuseumsMuseumsMuseumsMuseums
Our Current Our Current Our Current Our Current Status overall Status overall Status overall Status overall
♦ Well performing ‘niche’ destination planning measured growth
♦ Business travel dominates – working on building leisure travel+ MICE
♦ Significant penetration into major regional and global markets:
– UAE/GCC/UK
– Germany, France, Italy, India, US, Canada, Australia, China – Germany, France, Italy, India, US, Canada, Australia, China
♦ Expanding accommodation supply
♦ Roster of global business events
♦ Roster of world-class leisure and cultural events
Where Are We GoingWhere Are We GoingWhere Are We GoingWhere Are We Going
♦ Clear direction for medium and long term growth
♦ Ability to respond to emerging challenges and opportunities
♦ The 2012 scenario:
– Over 2.7 million hotel guests– Over 2.7 million hotel guests
– 27,000 rooms
– Adding 8 billion AED annually to the emirate’s economy
♦ Build on a sustainable demand and supply relationship
♦ A culturally sensitive and relevant tourism industry
♦Expand MICE
The Next Few YearsThe Next Few YearsThe Next Few YearsThe Next Few Years
♦ Challenging era:
– Optimistic standstill scenario driven by no global growth and worldwide economic recession
♦ Abu Dhabi not immune but well inoculated:
– Small, upmarket, business-orientated destination– Small, upmarket, business-orientated destination
– Positive demand and accommodation supply balance
– Sourcing significant regional demand
– Sustainable and dynamic economy
– The right resources
– Global aviation hub
– Flexibility to react to changing conditions and opportunities
The Business Events Future….The Business Events Future….The Business Events Future….The Business Events Future….
♦Please watch this space for an imminent announcement which will significantly boost our conventional credentials
♦We have a 10-year plan to have Abu Dhabi ranked in the world’s top 50 meetings destinations,
♦♦To increase our convention potential 10-fold
♦To increase our MICE and business tourism income five-fold and
♦New developments to achieve this aim.
Look Who’s Coming to Abu DhabiLook Who’s Coming to Abu DhabiLook Who’s Coming to Abu DhabiLook Who’s Coming to Abu Dhabi
♦ 2012 World Ophthalmology Congress.8,000 – 12,000 participants expected at this the world’s oldest running medical convention.
♦ 2012 Routes – The 18th World Route Development Forum, September 30 – October 3 at ADNEC. Between 3,500 – 4,000 participants expected.expected.
♦ 2015 Asian Pacific Congress of Cardiologists at ADNEC. Around 3,000 delegates expected.
♦ 2015 World Association of Zoos & Aquariums Annual Convention. Al Ain Wildlife Park & Resort. Around 1,000 delegates expected.
Thank You (Shukran)Thank You (Shukran)Thank You (Shukran)Thank You (Shukran)
شكراً
Durban and KwaZulu-Natal: building support and major business event targetingtargeting
23 May 2011
Some facts about KwaZulu-Natal
• One of 9 provinces
• Population 10.25mn (20.6% of RSA ‘s population
in 2009)
• Has a surviving and well known Zulu monarchy
• Principal language Zulu =80.9%
• English =13.6%
• Afrikaans 1.5%
• Contributes 16.5% of total SA GDP (2nd largest
contributor)
• Sub-tropical climate 17-28o in summer and11-
25o in Winter
• Easily accessible – world class airport, 2 major
ports and a sophisticated road network.
Durban | A Powerful Economic Player
• Recognised as South Africa’s best run municipality.• Africa’s major port, second largest manufacturing hub –
petrochemical; paper, pulp & related chemicals; car manufacturing, sugar, other chemicals; clothing and footwear - and RSA’s leading domestic tourism destination.
• Population: over 3.7m people.• Contributes over 10% to SA’s GDP.• Growth Rate: 6% growth, higher than national average • Growth Rate: 6% growth, higher than national average
and that of Johannesburg & Cape Town.• Consistent A+ global credit rating
• Knowledge hub – two universities
Durban | An Award Winning City
• Award-winning International Convention Centre voted the best convention centre in Africa for the past 9 years and has been rated in the top 10 worldwide.
• The ICC has also won an international award for the ‘most environmentally conscious congress centre’.
• Durban has also been listed as one of the world’s top 10 family beach holiday destinations in the latest edition of Lonely Planet's Travel With Children.Children.
• Award-winning uShaka Marine World is the 5th biggest aquarium of its kind in the world.
• Voted the friendliest city in South Africa.
Durban | Response to business tourism challenges
Challenge Response
Air access New King Shaka International Airport; negations and incentives to encourage foreign airlines to use facility
Public transport People mover; dedicated bus shuttles for specific conferences
Competition & levels of awareness Expansion of Durban ICC to include ICC Arena;Mobilisation of a dedicated and independent convention bureau
Safety and security Joint operation centre; increased and visible policing; Private sector commitment to supplement security initiatives
Image Establishment of iconic facilities such as Moses Mabhida Sport Stadium, and Ushaka Marine World. Upgrade of existing icons – Durban beachfront
Some Previous Conferences
• Microsoft Conference
• Oracle
• SITA-GOVTECH – Information technology supplier to the
Government
• Sugar Cane Technology Conference – new technologies in
the sugar industry
• World Aids Conference • World Aids Conference
• World Congress of Surgeons
• International Society Hematology Conference
• International Congress for Electron Microscopy
• International Society of Chemotherapy
• International Statistical Institute Conference
• International Nurses Conference
Need to reverse current downward trend in terms of
ICCA or association meeting rankings –231 (2009)
(131 in 2008) vs. Johannesburg 133 (125 in 2008)
and Cape Town 35 (35 in 2008)
Critical factors that determine business tourism success
� Convention Bureaus� Leadership – vision, strategy, funding� Networking -buyers; business tourism trade
shows� Branding� Skills� Ambassadors� Ambassadors� Infrastructure – venues, airport� Bidding – aggressive; substantial bid funds� (Haven-Tang et al, 2007)
Definition
“Convention Bureaus promote the business tourism potential of a
destination ... “their main purpose is to increase the number of
events, conferences and meetings held in the destination; whether
a city, a region or a country” (ICCA, 2009)
Convention Bureau Roles
• Lead generation and tracking; - to identify business tourism
opportunities;
• Bidding and bid support – with associations, meeting planners and
venues;
• Delegate boosting – marketing support for specific meetings;
• Business tourism destination marketing – stimulating awareness of
a tourism destination from a business perspective – the attractions
and business tourism services of a region;
• Product development and accreditation;
• Impact assessments; and
• Co-ordination.
Convention Bureau Support together withPartners
• Promotional Materials;
• Educational Trips and Site Inspections;
• Supplier Information and Quotations;
• Social Programmes;
• Pre and Post Tours and Incentive Packages;
• Assistance with Congress bids;• Assistance with Congress bids;
• Convention Publicity and Delegate Boosting;
• Destination Display and Promotion;
• Information Kits and Welcome packs for delegates;
• Shuttle Services; and
• Identification of PCO services
Short term achievements/priorities/ challenges
• Founding agreement and initial 5 year strategy;
• Year 1 action plan, budget and strategy and institutional framework;
• Corporate identity, branding and membership of key associations ICCA , SITE , SACCI & FCCI;
• Business tourism planning guide or directory;
• Dedicated business tourism website;
• Immediate mining for smaller meetings which could be hosted by smaller venues in KZN;
• Monthly sales calls to meeting decision makers and organisers;
• Meeting with KZN meeting venues and business tourism service providers;
• Bid support – assisted with winning of 10 recent bids, (Seatrade Africa Cruise Forum; Baptist, • Bid support – assisted with winning of 10 recent bids, (Seatrade Africa Cruise Forum; Baptist,
Transplant, Indaba, Responsible Packaging, COP 17 ; 14 Global Forestry; 4th International
Wildlife and WCCS)
• Actively involved in over 10 other key bids;
• Adding value and support funds for existing business events – to build reputation and induced
leisure tourism impact of business events;
• Gathering of qualifying meeting data and submitting to ICCA – ranking improvement from 231 –
178.
FCCI – What’s Next?
• Initiated a competitive advantage research study
• Launching multi-city study on the economic benefits ‘beyond tourism’
Image source: embunpagi2009.files.wordpress.com
The Beyond Tourism Study
• Identifying the longer
term economic
benefits resulting from
key business and
association events
• 6 cities participating
• Sydney already
completed a similar
exercise
Attributable Sales Revenues
DelegatesExhibitors /
Sponsors
Local
BusinessesImage source: wadefinancial.co.uk
Business Innovation and
Performance Improvement
Image sources: ifgfunding.com
Knowledge Transfer
Image source: businessesgrow.com
Research Opportunities and Funding
Image sources: anthonares.net /singularityhub.com / eurescom.de / unmediated.org
Entering New Networks,
Partnerships and Collaborations
Image source Tallberg Foundation
Awareness and Awards
Image source abclady.com
Inward Investment
Image source selfones.com
Which all contribute to+
Job CreationImage source tutpr2u.net
Conclusion• New economic era
• Too important to mess up
• Strategy, research and
innovation now critical
• Convention 2020
contributing to dialogue
• FCCI testing out strategic
approaches