rohan presents diesel

7/29/2019 Rohan Presents Diesel

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PEARLPresents


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The company was founded byRenzo Rosso in

1978. Diesel's milestone years include 1985, 1988

the hiring straight out of fashion college of ex-

head designer andCreative Director Wilbert

Das, 1991 (beginning of the internationalmarketing strategy) and 1996 (opening of

Diesel's first flagship store on New York City'sLexington Avenue).


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Renzo said that they learnt marketingfrom the US, creativity from Italy and

systems from Germany


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Wilbert Das left Diesel in late 2009amid rumors of irreconcilable

differences with CEO Rosso over thefuture direction of the company


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In 2010 the new creativedirection was given to the

french fashion founderofWAD Magazine (We Are

Different), Bruno Collin
http://fr.wikipedia.org/wiki/WAD_(magazine)http://fr.wikipedia.org/wiki/WAD_(magazine)http://fr.wikipedia.org/wiki/WAD_(magazine)


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Store

Locator


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Stores in delhi

Ambience mall

Janak puri

City walk Rajouri garden

Metro walk

Subhash nagar


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Production


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Most of Diesels current production is

outsourced, to small and medium-sized

companies. Production ofdenim jeans is

based exclusively in Italy. All international

logistics operations (wholesale and retail) are

centrally managed and carefully controlled.


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Today Diesel is a global concern with

a consolidated annual turnover of

575 billion Lire (US$ 330 millions),

85% of which is generated outside

Italy.


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Head

Quartersndia


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The Headquarters are located in Molvena,in the north-eastern part of Italy, where the

company manages 12 subsidiaries acrossEurope, Asia and the Americas. Diesel

employs over 1,300 people worldwide.


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Diesels

Material


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Jeans


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Larkee Safado

Timmen Viker-R-Box


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Marketing Mix

Promotion~Promote products mainly online www.diesel.com

and in high-end magazines such as:

ElleVogue

Current Campaign: Global Warming Ready

They are known for their socially and politicallyracy ad campaigns

ww

w.d

iesel.com
http://www.diesel.com/http://en.wikipedia.org/wiki/Image:Diesel_logo.pnghttp://www.diesel.com/


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Competition

Primary competitors for denim

Earl Jeans

Seven for all Mankind

True ReligionChip and Pepper

Paper Denim & Cloth

Other Competitors include:Giorgio Armani, Benetton Group, Calvin Klein, Donna Karan, etc.
http://www.chipandpepper.com/http://www.7forallmankind.com/


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price


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Shirts

&

T-shirts


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SWOT

4 warehouses, covering more

than 3,50,000 sq. ft covering more

than 4,00,000 SKUs working

24*7

2 million Loyalty Card holders,

First Citizen, largest in any format.

Endeavor to make Shopping

Experience the differentiator.

Strengths Weakness

Pressure of increasing leasing

rentals of Malls.

Slowing expansion due to

dependence on real estate

developer for completing projects

during slowdown.

Threat

Economic slowdown affecting

the purchasing power of targetconsumer.

Rivalry amongst the

established players and threat of

new entrants as well.

Opportunities Preferred partner for international

brands in various categories dueto diversified presence.

Expansion in different formats

and varied locations across India.


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rohan presents diesel

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