roger mcnamee presentation€¦ · business development ! time accountant ! time office manager...
TRANSCRIPT
-
Confidential: do not distribute.1
Wikimedia Foundation
-
Confidential: do not distribute.2
Agenda
Wikimedia Foundation, Inc.
1) A little history: Traffic, Content, Technology, Organization
2) Org charts yesterday & tomorrow
3) Budgets yesterday & tomorrow
4) Detail: the past year
5) Detail: the coming year
6) Appendix: screen-captures etc.
-
Confidential: do not distribute.3
The Basics
Wikimedia Foundation, Inc.
1) 9,000,000+ articles
2) 250+ languages
3) 6,000,000 user accounts on enWP alone
4) Global top-10 website (Alexa, ComScore, Nielsen)
5) Ahead of Amazon, eBay, Microsoft, BBC, CNN, etc.
6) Free of charge, free of advertising, freely editable
-
Confidential: do not distribute.4
History: traffic over time (Alexa)
-
Confidential: do not distribute.5
History: traffic against reference sites
-
Confidential: do not distribute.6
History: traffic against news media sites
-
Confidential: do not distribute.7
History: traffic against pure-play internet sites
-
Confidential: do not distribute.8
History: Wikipedia passes other sites
britannica.com
m-w.com
archive.org
nytimes.com
bbc.co.uk + cnn.com
weather.com
blogger.comamazon.com
microsoft.com
-
Confidential: do not distribute.9
History: content milestones
Wikibooks launches
100,000 articles
1,000,000 articles+ Wikimedia Commons launches
Wikinews launches: covers Asian tsunami
Study: Wikipedia accurateWikiversity launches
Study: WP collaboration works
Virginia Tech; Wikinews comes of age
-
Confidential: do not distribute.10
History: technology milestones
First large-scale bot usage
First official MediaWiki release
New release offers CSS, metadata, templates
Yahoo gives access to servers (Korea)
Kennisnet gives access to servers (NL)Major backend redesigns and UTF-8
Google Earth co-pro.
Offline reader demonstrated
Embedded video deployed
Toolserver launch
-
Confidential: do not distribute.11
History: organizational milestones
Foundation established
Board established
First staff member hired
Interim ED hired Board reorg
First audit New ED
1 23 4
7810
9
Number of employees
12
5
TODAY
-
Confidential: do not distribute.12
Org Chart [Past: June 2007]
Vacant
COO
Business Development ! time
Accountant ! time
Office Manager
CTO/Developer
Sys Admin
Sys Admin
Technology
Programs
Finance/Admin
Developer
Volunteer Coordinator
Chapters Coordinator
Communications
Major issues: 1. Insufficient leadership 2. No legal counsel3. Insufficient support for financial sustainability4. Insufficient technical resources
10 positions=450K
-
Confidential: do not distribute.13
Org Chart [Phase 1: June 2008]
Executive Director and Deputy Director
CFOO
Fundraising
Business Development
Accountant
Office Manager
Assistant
Legal Counsel
CTO/Developer
Developer
Developer
Developer
Developer
Sys Admin
Technology
Programs
Finance/Admin
Developer
Partnerships
Sys Admin
Volunteer Coordinator
Chapters Coordinator
Communications
yellow = new
+11 positions, +1.2m
=21 positions, =1.7m
-
Confidential: do not distribute.14
Org Chart [Phase 2: June 2009]
Executive Director and Deputy Director
Partnerships
Partnerships
Public Outreach
Volunteer Coordinator
CFOO
Fundraising
Business Development
Accountant
Office Manager
Assistant
Legal Counsel
CTO
Developer
Developer
Developer
Developer
Developer
Technology
Programs
Finance/Admin
Partnerships
Developer
Comm Assistant
Program Head
Sys Admin
Sys Admin
Sys Admin
Communications
Chapters Coordinator
yellow = new
+8 positions, +700K
=29 positions, =2.4m
-
Confidential: do not distribute.15
What are we trying to do?
Wikimedia Foundation, Inc.
We are taking a tiny but very successful organization, moving it to the Bay Area, and putting together a small & capable staff, so it can professionalize.
Why?
Because the Wikimedia Foundation runs the most important educational projects in the world. Its open source software needs to be made more accessible & user-friendly, and the organization needs to be able to reach out to people and institutions who can help it better fulfil its mission.
-
Confidential: do not distribute.16
Org Chart Financials:
Salary Breakdown & Growth, By Department
* Unaudited figures
0%
700%
600%
%
Inc.
133%
100%
33%
%
Inc.
50%
200%
100%
%
Inc.
$
900
$
600
$
400
$
200
Tech
$2,400$800$700June 09
(Phase 2:
more growth)
$1,700$800$300June 08
(normalized)
$1,300$700$200June 08
(Phase 1:
transition)
$450$100$150June 07*
(past state)
TOTAL
Support
(finance, admin,
legal) and
EDProgramsIn $000’s
-
Confidential: do not distribute.17
$2,650
600
1,600
450
June 07*
(prior state)
$8,500$5,700$5,600TOTAL:
1,200800800Reserve
(3 months)
4,9003,2003,500Operating
2,4001,7001,300Salaries
June 09**
(with more
growth)
June 08
(normalized)
June 08
(transition)In $000’s
* Unaudited figures
** Assumes a 50% growth in operating expenditures – rough estimate only
Full Financial Projections: Year-over-year
-
Confidential: do not distribute.18
Detail: Past Year Milestones
WE ARE HERE
DEC JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MARCH APRIL MAY JUNE
Em
bedd
ed v
ideo
dep
loye
d
Flag
ged
Rev
s te
stin
g be
gins
Ped
iapr
ess
wik
i-to-
PDF
test
ing
begi
ns
Col
labo
rativ
e vi
deo
editi
ng te
st b
egin
s
qual
ity.w
ikim
edia
.org
laun
ches
Goo
gle
Ear
th W
ikim
edia
col
labo
ratio
n la
unch
es
Offlin
e re
ader
dem
o'd
at W
ikim
ania
December 2007 – June 2008
May
flower
sea
rch
laun
ched
-
Confidential: do not distribute.19
Detail: Next Year Milestones
WE ARE HERE
DEC JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MARCH APRIL MAY JUNE
Dev
elop
men
t of b
iz d
ev a
nd fu
ndra
isin
g st
rate
gies
Dep
loym
ent o
f Fla
gged
Rev
s an
d ot
her QA to
ols
Initi
al d
eplo
ymen
t of c
olla
bora
tive
vide
o ed
iting
Mix
-and
-Bur
n W
ikip
edia
: sm
art d
umps
and
offlin
e re
ader
s
Fina
lizat
ion
of te
chno
logy
roa
dmap
Mos
t Pha
se 1
hirin
g co
mpl
ete
Dep
loym
ent o
f wik
i-to-
prin
t tec
hnol
ogy
December 2008 – June 2009
San
Fra
ncis
co o
ffic
e op
ens
Dep
loym
ent o
f wik
i-to-
Ope
nDoc
umen
t
Pro
gram
strat
egy
deve
lope
d
Dev
elop
men
t of p
artn
ersh
ips
stra
tegy
Pha
se 2
hirin
g co
mpl
ete
Func
tiona
l offlin
e ed
itor pr
otot
ype
-
Confidential: do not distribute.20
Wikimedia Foundation, Inc.
Appendix:
SCREEN CAPTURES
-
Confidential: do not distribute.21
Embedded video technology
-
Confidential: do not distribute.22
Revision tagging
-
Confidential: do not distribute.23
Article trust heuristics (1)
-
Confidential: do not distribute.24
Article trust heuristics (2)
-
Confidential: do not distribute.25
Offline readers
-
Confidential: do not distribute.26
Wiki-to-print technology
-
Confidential: do not distribute.27
Collaborative video editing (1)
-
Confidential: do not distribute.28
Collaborative video editing (2)