rockwell type specimen (construction worker theme)
DESCRIPTION
Phat Le Nguyen - S3462489 RMIT University VietnamTRANSCRIPT
The Rockwell® font family is a slab serif typeface originally modeled after a 1910 font called Litho Antique™. Revived by Morris Fuller Benton in the 1920s, the font was redesigned and published in 1934 by Monotype in a project spearheaded by Frank Hinman Pierpont.
“They designed the fontas a slab serif out ofcommercial necessity.”
block-like,
square serifs
INT
RO
Slab serifs in general may remind readers of older poster fonts and Western movie
paraphernalia. Early slab serif fonts were created in the nineteenth century, usually from wood, which was notoriously hard to carve into the small details required for intricate type. Slab serif lettering rapidly became very popular in any areas in which wooden faces were commonly used. Later, smaller versions were deliberately cut in metal as an alternative to the
regular serif and sans serif fonts available at the time. One of the earliest manufacturers of such type was the Inland Type Foundry, founded in 1892 by the three Schraubstadter brothers.
In January, 1910, ITF released a face known as Litho Antique™, created by William Schraubstadter. Later that decade, the font and several other similar types became popular around greater Europe, so American Type Founders decided to reissue the font. Morris Fuller Benton added a number of new characters to the original Litho Antique face and the modified result, named Rockwell Antique™, was published by ATF in 1931. Later the same year, Benton redrew the font in a heavier style, naming it Stymie™ Bold.
WilliamSchraubstadter
When Frank Hinman Pierpont, in collaboration with Monotype, decided to create and release the Rockwell typeface family in 1934, several unique characteristics, including differences in spacing, letter weight and subtle changes in glyph formation, were included.
Even so, the Stymie Bold and Rockwell designs are often confused for one another, not only because of their similarities but because of the fact that in an early Monotype document, the Rockwell font was accidentally referred to as Stymie™ Bold. While there are
subtle differences between the two faces, this mistake continues to cause confusion today.
Frank HinmanPierpont
Safety FIRST!
Safety FIRST!
Safety FIRST!
Safety FIRST!
Safety FIRST!
Safety FIRST!
Safety FIRST!
Safety FIRST!
Safety FIRST!
light
light italic
regular
italic
condensed
bold condensed
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bold italic
extra bold
h hhhhh hhXX XXXXXXXXXXXXX
USA
GERockwell is a GEOMETRIC slab serif design, a strong display face for headlinesand posters; it is also legible in short text blocks.
O
O
h hhhhhhROCKWELL TODAY
XX XXXXXXXXXXXXX?Rockwell is a GEOMETRIC slab serif design, a strong display face for headlinesand posters; it is also legible in short text blocks.
O
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
CAUTION CAUTION CAUTIONC
AU
TIO
NC
AU
TIO
NC
AU
TIO
NC
AU
TIO
NCAUTIONCAUTIONCAUTIONC
AU
TIO
NC
AU
TIO
NC
AU
TIO
NC
AU
TIO
N
8Pt
12Pt
16Pt
20Pt
24Pt
30Pt
36Pt
48Pt
60Pt
72Pt
WATERFALL
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be worn
Safety helmet must be wornC
AU
TIO
NC
AU
TIO
NC
AU
TIO
NC
AU
TIO
N
RockwellThese people vary from some of our senior managers who are helping getting the project office set up to construction workersWe have discussed this development for a long time. We should be able to spend and
not drag our feet anymore because thousands of construction workers are waiting for work from the projectGuys are coming straight from work, paint all over their clothes. Some guys
have so much sheet rock or plaster on them they look like ghosts. You shouldn't play golf dressed like a construction workerInsurance is good for children and construction workers. If a child's phone breaks, the parent pays for repairs, if it's
repairable. If not, they're faced with buying a new phone, which now costs $225 instead of the original $19.95 contract price. With the average cost of
insurance set at $5 month, it could be well worth the
investmentWe're already straining to fulfill demand. If
(construction workers who are here illegally) are removed from the
workforce, the housing business will suffer
tremendouslyPeople came up to me afterwards and, it didn't matter
whether it was a beautiful model or a heavy-set
construction worker, they'd all think the same thing: they'd say,
'That was me, I was Dawn Wiener'We already know the
number of permits drawn by builders has
decreased and is going to continue to
decline because of the The reason why in construction it's particularly important is because it's very difficult for employees to be able to communicate with anybody off site. If it weren't so ridiculously
difficult, under the current laws, for workers to get together to form unions, it wouldn't be as necessary as it is because the laws
are stacked against workers.”cool-down in the housing market. We won't need as many construction workersOnce I it was full, ... But I have to
say that New York is great. I don't even get followed anymore. It's more like some construction worker leaning out a building screaming, 'Hey
Matt, what the hell are you doing here?' That's actually funSome were told that the reason they had to stand in a particular spot was to make sure that
construction workers passing by the trailer would not be able to see them.”This is an abomination that we are putting this on
construction workersIn Central California these days, it seems as if everyone is either a real estate agent, mortgage broker, home builder or construction workerIt simply hurts
the construction workers, the ones they are asking to build their buildings in the cold of the winter or the heat of the summerWe're finding
that our average payday loan customer earns just over $50,000 a year. We've given loans to a wide range of customers from nurses to
construction workers - the payday-loan business isn't simply a blue- collar business anymoreI was working as a builder in Colchester three or four
CONSTRUCTION
WORKER
RockwellThese people vary from some of our senior managers who are helping getting the project office set up to construction workersWe have discussed this development for a long time. We should be able to spend and
not drag our feet anymore because thousands of construction workers are waiting for work from the projectGuys are coming straight from work, paint all over their clothes. Some guys
have so much sheet rock or plaster on them they look like ghosts. You shouldn't play golf dressed like a construction workerInsurance is good for children and construction workers. If a child's phone breaks, the parent pays for repairs, if it's
repairable. If not, they're faced with buying a new phone, which now costs $225 instead of the original $19.95 contract price. With the average cost of
insurance set at $5 month, it could be well worth the
investmentWe're already straining to fulfill demand. If
(construction workers who are here illegally) are removed from the
workforce, the housing business will suffer
tremendouslyPeople came up to me afterwards and, it didn't matter
whether it was a beautiful model or a heavy-set
construction worker, they'd all think the same thing: they'd say,
'That was me, I was Dawn Wiener'We already know the
number of permits drawn by builders has
decreased and is going to continue to
decline because of the The reason why in construction it's particularly important is because it's very difficult for employees to be able to communicate with anybody off site. If it weren't so ridiculously
difficult, under the current laws, for workers to get together to form unions, it wouldn't be as necessary as it is because the laws
are stacked against workers.”cool-down in the housing market. We won't need as many construction workersOnce I it was full, ... But I have to
say that New York is great. I don't even get followed anymore. It's more like some construction worker leaning out a building screaming, 'Hey
Matt, what the hell are you doing here?' That's actually funSome were told that the reason they had to stand in a particular spot was to make sure that
construction workers passing by the trailer would not be able to see them.”This is an abomination that we are putting this on
construction workersIn Central California these days, it seems as if everyone is either a real estate agent, mortgage broker, home builder or construction workerIt simply hurts
the construction workers, the ones they are asking to build their buildings in the cold of the winter or the heat of the summerWe're finding
that our average payday loan customer earns just over $50,000 a year. We've given loans to a wide range of customers from nurses to
construction workers - the payday-loan business isn't simply a blue- collar business anymoreI was working as a builder in Colchester three or four
CONSTRUCTION
WORKER