EMCIApril 2009

Rock Hall 25Rock Hall 25

The 25th Anniversary Celebration of theRock & Roll Hall of Fame

EMCIApril 2009

The Event• In what is sure to be a landmark event, The Rock and Roll Hall of Fame

celebrates its 25th anniversary with two consecutive evening concertsfeaturing the biggest names in music. Over two nights, October 29th &30th, the artists will showcase the history of rock and roll through musicand film at Madison Square Garden in New York City (total attendance30,000).

• Each night’s concert will headline 3-4 different iconic artists who willcurate their own section of the show. Each segment will include, not onlythe artist’s own music, but also, along with other iconic music Hall ofFame talent and a cross section of hot contemporary performers, will tellthe story of rock and roll.

• A creative team has been assembled including Tom Hanks, JannWenner, Cameron Crowe and Robbie Robertson to work with the artiststo create themed sections of the show that will showcase the influencethe music has had on our lives and popular culture.

• All event proceeds will help establish a permanent endowment for theRock & Roll Hall of Fame Museum in Cleveland, Ohio.

EMCI, April 2009

EMCIApril 2009

Participating Talent

U2 Eric Clapton Little Richard Paul Simon

Bruce Springsteen Stevie Wonder Aretha Franklin Metallica Crosby, Stills & Nash

To date, the following artists are confirmed to perform:

An estimated total of 30 acts will perform over the twoevenings, encompassing a broad, multi-generational portfolio

of talent.

EMCI, April 2009

EMCIApril 2009

RockHall25.com• A dedicated www.rockhall25.com website will be designed and launched coinciding

with ticket on-sale in mid June.

• The site will provide consumers with continuing, up to date, content and informationabout the overall celebration and the event at MSG.

• During the live performances, the site will provide streaming video from behind thescenes, performance highlights, artist interviews, after party VIP photos, and more.

EMCI, April 2009

EMCIApril 2009

HBO Special/DVD release

• The concert will be filmed and edited as a 4 hour HBO Specialscheduled to premiere on Saturday, November 14th, 2009 andwill be available for an extended period on HBO on Demand.

– The show will be produced by Joel Gallen along with the Rock Hallcreative team.

• Beginning in October, HBO will fund an extensive nationalmarketing and advertising campaign building event awarenessand driving viewership for the November 14th on-air premiere.

• A DVD of the concert will also be released in early 2010.• Post HBO window includes both Domestic and International TV

distribution during 2010.

EMCI, April 2009

EMCIApril 2009

Rolling Stone Magazine

• A special dedicated issue of Rolling Stone Magazine will cover the entireevent and review the 25 year history of the Rock and Roll Hall of Fame.

• The issue will go on sale nationwide on November 13, 2009, and willreach an estimated 12 million readers.

EMCI, April 2009

EMCIApril 2009

•Official pressannouncement andtickets on-salebegins.

•Major kick offadvertisingcampaign (NYMetromarket/nationaloverlay).

Mid July August Sept

•On going pressannouncements and mediacoverage previewing theMSG concerts and theexpanding artist roster.

•Announcement ofnominees for 2010 RRHFinduction.

•Release of RRHF “CoffeeTable” book from HarperCollins.

Oct

Oct29/30

•Each concert followedby a VIP After Party.

•Ongoing, high profile,national mediacoverage.

•Live, backstagecoverage onwww.rockhall25.com

Nov 13

Special RollingStone Magazine,Rock Hall 25Anniversary Issueon sale.

Nov 14

World premiereof 4 hour HBOSpecial.

Q-1 2010

•Global DVDrelease.

•International/domestic TVdistribution.

Event Timeline/Key Activities

•Event sponsors’ consumer marketing &promotional overlays.

•HBO national advertising.

•Rehearsals; Evening kick-off party forparticipating talent, VIPs, sponsors, media,etc. (Oct 28th)

DVD Box Set Collection of 25years of induction ceremoniesand concert performances fromTime Life.

EMCI, April 2009

EMCIApril 2009

Rock and Roll Hall of Fame• The Rock & Roll Hall of Fame and Museum in Cleveland, Ohio is the nonprofit organization that exists to

educate visitors, fans and scholars from around the world about the history and continuing significanceof rock and roll music.

• Housed in an IM Pei designed building on the shores of Lake Erie, over 400,000 visitors annually makethis pilgrimage to the “Smithsonian of Rock.”

• The Hall of Fame carries out its mission through the operation of this world class museum that collects,preserves, exhibits and interprets this art form, and through its library and archives, as well aseducational programs. Total of 252 artists and music industry legends have been inducted. Visitwww.rockhall.com.

Rock and Roll Hall of Fame FoundationThe Rock & roll Hall of Fame Foundation is a nonprofit organization which began 25 years ago with the

mission to recognize and represent the importance that rock and roll, and the artists who create this artform have had on our lives and culture. Through a nationally broadcast annual induction ceremony thatrecognizes these artists and also non performers who contributed to rock and roll as they are inducted

into the Hall of Fame, the Foundation’s goal is to support the Museum & Library & Archives bothfinancially, as well as through marketing, press and sponsorship activities.

EMCI, April 2009

EMCIApril 2009

Participating SponsorshipRights & Benefits

EMCIApril 2009

Sponsor Designation

• Rock Hall 25 sponsored by “your brand.”

Paid Media• Sponsor recognition/ID in all Rock Hall 25 funded printevent advertising.

• Estimated print media spend- $200K (NY metro market plusnational overlay).

• Complimentary Full Page color ad in official program book.

EMCIApril 2009

Merchandising, Advertising& Promotions

• Right to use Rock Hall 25 name/logo, names & likeness of participating talent inSponsor produced and funded event, related and themed advertising, retaildisplays, online activities, promotions, etc. (Creative subject to Rock Hall 25approval).

• Right to create consumer & trade integrated event promotions with tickets, VIPexperiences, premiums, etc.

• Right to create special, sponsor co-branded Sponsor/Rock Hall 25 premiummerchandise (quantity and designs subject to RH25 approval/if sold to public, asmall portion of sale price goes to Rock Hall Foundation).

• Sponsor brand recognition on Rock Hall 25 concert DVD release.

EMCIApril 2009

Press/Public Relations

• Sponsor on-site branding and recognition at official kick-off press event.• Sponsor recognition in all official Rock Hall 25 press releases throughoutcelebration.

Online• Sponsor brand recognition/links on http//www.rockhall25.com.• Option to create a special Rock Hall 25 micro-site on sponsor website.• Right to utilize selected RH25 supplied digital content on sponsor website.

EMCIApril 2009

Venue Visibility/Activation• Front of house area for sponsor display and branding.• Sponsorship recognition on static banners, venue video screens and

electronic signage.• Right to distribute sponsor literature/promotional materials (subject to

venue restrictions).

VIP Hospitality & Experiences• Optional area provided at Madison Square Garden for dedicated sponsorhospitality (catering costs not included).• “Meet & Greet” with photo opportunities with selected talent for limitednumber of sponsor’s management and VIPs.• Twelve (12) tickets to concert after parties on both Thursday & Fridayevenings (Oct 29th & 30th).• Twelve (12) tickets to kick-off cocktail event on Wednesday evening (Oct 28th).• VIP access to day of show Soundcheck activities.

EMCIApril 2009

Event Tickets

• Complimentary ticket package includes:– Four (4) top tier tickets, per show ($2500 face value per ticket).– Eight (8) Level 2 tickets, per show ($450 face value per ticket).

Total Value of Tickets = $27,200• Option to purchase at face value, additional tickets prior to public sale.• Optional sponsor dedicated seating areas for VIPs, trade, owners, etc.