rock on chapter 16
TRANSCRIPT
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Rock On Chapter 16Loosen Up Your Brand
Andrea Nowlan MKTG 338-002
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Not the same old song and dance…
• Improvisation• Color, Detail, Imagery• Constantly Changing• Carefree and Creative
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Cover Art Comparison
Shakedown Street vs. Grateful Dead Sampler
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The Grateful Dead teaches us to show our brand’s personality and to trust that our
customers will recognize our brand even if it looks a little “different.”
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Questions:
• Can every company use the same strategy as Google and The Grateful Dead with their ever changing logo and designs? What potential problems could this cause?
• How does this relate to the idea of creating a universal personal brand image? Can it work for a personal brand as well?
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Sources:1. Marketing Lessons from the Grateful Dead2. http://www.layoutsparks.com/pictures/request-343. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=Zn5u-
o0x4JlkLM:&imgrefurl=http://www.thegratefuldeadlyrics.com/&docid=a6nyK3lU9uMXNM&imgurl=http://www.thegratefuldeadlyrics.com/the-grateful-dead-photo-4.jpg&w=300&h=303&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=194&vpy=261&dur=784&hovh=226&hovw=223&tx=135&ty=210&sig=107472496929535028470&page=1&tbnh=135&tbnw=133&start=0&ndsp=22&ved=1t:429,r:8,s:0,i:178
4. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=TYNOSzPIIfsQ-M:&imgrefurl=http://collinhinds.blogspot.com/2012/10/the-grateful-dead-alpine-valley-1989.html&docid=nOQ36Rj_-g5I_M&imgurl=http://2.bp.blogspot.com/-VvginItRZpE/UItjvM9gDAI/AAAAAAAAAZE/BjrelTKX9zc/s640/grateful_dead_115.jpg&w=300&h=300&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=340&vpy=262&dur=8&hovh=225&hovw=225&tx=138&ty=199&sig=107472496929535028470&page=1&tbnh=135&tbnw=136&start=0&ndsp=22&ved=1t:429,r:9,s:0,i:181
5. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=IGtpCA4hV7UR9M:&imgrefurl=http://www.emek.net/posters/g/grateful_dead_details.html&docid=glvfbE98JHg3MM&imgurl=http://www.emek.net/dead_cover_lg.jpg&w=1200&h=1077&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=430&vpy=258&dur=351&hovh=187&hovw=208&tx=99&ty=111&sig=107472496929535028470&page=1&tbnh=137&tbnw=152&start=0&ndsp=22&ved=1t:429,r:17,s:0,i:205
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Cont.6. http://www.google.com/imgres?
start=248&um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=6HyrsTJfslXCxM:&imgrefurl=http://www.hippieshop.com/cgi-bin/gold/category/21000GDPO&docid=CtJjDm5AfWJ7_M&imgurl=http://www.hippieshop.com/mas_assets/thumb/11523.jpg&w=400&h=400&ei=NaaxUNDbA-OV0QGBqoCoAw&zoom=1&iact=rc&dur=371&sig=107472496929535028470&page=9&tbnh=140&tbnw=140&ndsp=32&ved=1t:429,r:56,s:200,i:172&tx=82&ty=17
7. http://www.google.com/imgres?um=1&hl=en&sa=N&tbo=d&biw=1366&bih=600&tbm=isch&tbnid=umW1Vwf7Jq0vZM:&imgrefurl=http://www.peterpracownik.com/pages/gratefully-yours-grateful-dead-rock-%26-roll-gratefully-yours-grateful-dead-g10.htm&docid=7dFtrEpr6SUiMM&imgurl=http://www.peterpracownik.com/pics/large-pics/gratefully-yours-grateful-dead-rock-%2526-roll-gratefully-yours-grateful-dead-g10.jpg&w=320&h=400&ei=KaWxUIifPOOV0QGBqoCoAw&zoom=1&iact=hc&vpx=1014&vpy=56&dur=328&hovh=138&hovw=111&tx=94&ty=146&sig=107472496929535028470&page=3&tbnh=135&tbnw=108&start=54&ndsp=33&ved=1t:429,r:77,s:0,i:391