roccos retail introductory report november

RETAIL INTRODUCTORY REPORT

“My body is my journal, and my tattoos are my story.”

Johnny Depp

Fashion & Popular Culture

Tattoos reflect the greatest paradigm shift of a generation,more admired and desired than ever before. What wasonce the domain of the biker or sailor is now the stay-at-home mum, city worker or young post-grad or professional.Tattoo artwork is one of the biggest fashion accessoriesand loudest personal communication today.

Iconic role models of celebrity, sport, pop & fashion et-al are real time daily endorsements for brands that haverecognised this cultural shift. A collaboration with Rocco’sproducts creates a unique way to communicate with amarket that is shaped and influenced by iconic figuresgoing about their everyday.

Rocco’s perfectly complements this global shift withtattoos being both desired and admired more than ever before.

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Background

Here is a relatively brief overview of Rocco’s Old School Products™.

Rocco’s was born in 2009 and aimed primarily at Tattoo Artists & Enthusiastsin California in the United States. By developing a Balm that renewed &restored old tattoos after one application, and helped new tattoos heal in just24 hours if applied correctly, the company is now rated America’s mostpopular Tattoo Aftercare brand by artists and consumers.

The Balm is formulated using 100% Natural Paraben-Free Organic ingredients.We do not use any petroleum, waxes or chemicals in any of our tattooproducts. This makes Rocco’s a better alternative to other aftercare methods.We manufacture all of our products in our state of the art manufacturingfacility in Valencia California. We are licensed OTC (over-the-counter) and GMPregistered manufacturer, making the highest quality products available in themarket today.

We have a product guarantee, either your happy with the results of theaftercare product or your money back!

www.roccosoldschool.co.uk

+44 (0) 1924 333 320 | roccosoldschool.co.uk | [email protected]

Times in the last 12months Tattoos have been

discussed in 197 TV and Radio programmes.197

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Collaboration

We have unique respect and insight for our partners brand values, image,perception and trading strategies. The concept of collaboration with Rocco’scan create an intelligent existential reach. We have expertise in themanufacture, supply chain and promotional management through to the onshelf delivery of our unique range.

All existing and potential customers have personal icons, for style achievementor respect. In today’s culture the majority of these will have a tattoo as part oftheir public and personal character. Whether they support a sports person,take influence from a fashion label or are inspired by a musician. DavidBeckham of foot balling stock to Sir Bradley Wiggins the cyclist, Cheryl Colepop music treasure, James Arthur the new cool and classic vintage mediumsfrom the 60s & 70s.

Cheryl Cole, Harry Styles, Rhianna, James Arthur, Lady Gaga & David Beckham. Images courtesy of Google.

Jean Paul Gaultier & Coca Colacollaboration.

The remaining artists share a combinedglobal audience of over 300 million.

As images of their latest ink are publicised oversocial platforms like Twitter, Instagram andFacebook so is the concept that the tattoo isdirectly linked with fashion, personal expression –bringing fans closer to their favourite celebrity asthey share a common interest. Such is the effect,that reports show one in five people in the UKnow has a tattoo; the vast majority of which are inthe 18-39 year old bracket.

Out of the top 10 most popular pop stars onTwitter, Shakira is the only artist not known tohave a tattoo.

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OUR MISSION

Our mission of Rocco’s Old School Products is to be theworldwide leader in tattoo aftercare products torejuvenate, heal and restore tattoos.

21% of 18 – 29 year olds in the UK

have a tattoo

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A Rocco’scollaborationcreates awindow tocapitalise onwhat isperhaps thegreatest shift infashion andpopular culturefor some time.

Marc Jacobs photo shoot for the New York Times showing ScottCampbell's tattoo artwork.

Diesel: Only the Brave Tattoo Aftershave

9/10Out of the top 10most popular popstars on Twitter,only one does nothave a tattoo.

In realising our mission, we haveexpanded our range toinclude Men’s cosmeticproducts offering ourvalued customersnatural, organic highquality products.

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Sales Data

Top performing products in order of sales percentages

Aftercare Products

Code Description Sales % SRRP

1) 42020-KIT Complete Aftercare kit 35% £18.992) 42000-4 4oz Tattoo Balm Push-up 28% £28.993) 42000-1 1oz Tattoo Balm 16% £12.994) 42000-1.5 1.5oz Tattoo Balm Push-up 14% £12.995) 42001-4 Anti-Bacterial wash 2oz 7% £9.99

Male Grooming products

Code Description Sales % SRRP

1) 42004-4 Sunscreen SPF-42 6oz 26% £12.992) 42005-6 Moisturising Body Lotion 6oz 23% £12.993) 42026-2 Men’s Deodorant 2oz 18% £7.994) 42023-6 Men’s Body Wash 6oz 13% £12.995) 42025-6 Men’s Shave Gel 6oz 11% £14.996) 42024-6 Men’s Facial Cleanser 6oz 9% £12.99

We are starting to see the ‘best sellers’ emerging in-linewith our American partners with 4 years trading history.Because the websites have been live for a limited period,we anticipate that the Complete Aftercare Kit, which is theperfect Gift/ Present will continue to be our ‘best seller’within the Aftercare Range.

Once the range is merchandised in-stores we feel that thevisual impact & sales development will be rapid, creatingthe platform to really deliver both the Aftercare & Men’sGrooming range to a wide audience.

Any further sales information required is available uponrequest.

Thank you in advance for your consideration.

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Tattoo Aftercare Kit

Great as a gift for tattoo lovers, Rocco’s Old SchoolTattoo Aftercare kit includes a selection of Rocco’s OldSchool products all designed to heal a fresh tattoo and torejuvenate older artwork. Not only does this superb kitcontain products that will help accelerate the healingtime of your tattoo, it also comes with completeinstructions on how to take care of your tattoo properly.

Tattoo Balm 1oz

We know you want a tattoo aftercare product that willreduce irritation and increase healing time and that’s whywe formulated Rocco’s special Tattoo Balm, a naturaltattoo aftercare product that will greatly increase healingtime giving you fantastic results in just 24 hours

Tattoo Balm 4oz

With Rocco’s you can heal your tattoo the natural waythanks to our tattoo aftercare products being formulatedwith all-natural ingredients that work with the body,accelerating the healing process so your body art can beshown off quicker than ever.

Tattoo Balm 1.5oz Push Up

Stay clean, protected and irritation free with Rocco’s OldSchool Push-Up Tattoo Balm, the cleanest and mostconvenient way of applying too balm to your new ink.

Suitable to be used anywhere, with this push-up youwon’t need to get balm on your fingers, which means youcan apply and reapply wherever you are in the world injust a few seconds.

Anti-Bacterial Wash

Our antibacterial wash is designed specifically for tattoocare and sets the platform for the healing processensuring your new ink is clean, protected and stands thebest chance of healing quickly and full of colour.

Made from natural ingredients, Rocco’s Old School Anti-Bacterial Wash does not irritate and offers a natural wayto cleanse the skin and reduce the chance of a rash,infection or any discomfort during the healing processfollowing the application of a tattoo.


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Moisturizing Lotion

Take care of your skin with Rocco’s natural MoisturisingLotion. Made with a combination of natural and organicingredients, our lotion absorbs fast and helps to preventdry skin which can become easily damaged and lookweary and old.

Men’s Body Wash

Rocco’s Old School Body Wash leaves the skin fresh andclean with Rocco’s Old School scent of essential oils.Aloe, MSM and botanical extracts nourish and moisturizethe skin, leaving it soft and supple. Use as a scentedbubble bath by adding a small amount of Rocco’s BodyWash to the tub. Enjoy!

Men’s Deodorant Stick

Rocco’s Old School Deodorant offers you an effectivedeodorant and antiperspirant that is natural andaluminium-free with that great Rocco’s scent.

Men’s Shave Gel

Rocco’s Shave Gel for men is made with CertifiedOrganic botanical ingredients and is gentle enough to beused all over the body. This product conditions your skinfor a close shave even in the most sensitive areas, whileleaving the skin feeling moisturized and hydrated,without any skin irritations. This product is good for allskin types.

SPF 42 Sunscreen

Prevent sunburn with Rocco’s Old School’s SPF 42Sunscreen, a factor 42 sun block that has been designedfor all skin types and is ideal for everyday use.

Created for everyone, Rocco’s Old School SPF 42Sunscreen can be used on all skin types – including thosewho have tattoos or pierced skin, who are naturally moresusceptible to sun damage.

Men’s Facial Cleanser

Rocco’s Facial Cleanser is designed to cleanse the skinwithout the use of harmful detergents, foaming agents,parabens, alcohol, or harsh chemical soap. Fortified with10% MSM (Methyl Sulfanol Methane) to open the skincells for optimum absorption of essential vitamins andminerals, and Hyaluronic Acid to feed the skin vitalnutrients.


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TATTOOBALM

Natural Aftercare for your tattooFREEDEODORANT

WITH ANY 2 PURCHASES

Rocco’s Old SchoolTattoo Aftercare and Skin Care ranges

See shelf ticket/pack for prices

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DEODORANT

FREE


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TATTOOBALM

Natural, Organic Aftercare & Skincare

NATURAL TATTOO AFTERCARE

FOR NEW & OLD INK

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VISUAL HEADER BOARD

EXAMPLESSome examples of in-store POS options. We strongly believe in the value ofexceptional merchandising and presentation standards - our full POS pack will beavailable to view within the next week.

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Images courtesy of Google.

www.roccosoldschool.co.uk01924 333 [email protected]

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roccos retail introductory report november

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