roc host venue_general_sent_to_n_l_18-5-2010_

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THE RACE OF CHAMPIONS HOST VENUE PRESENTATION

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Become a partner of the Race of Champions

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Page 1: Roc host venue_general_sent_to_n_l_18-5-2010_

THE RACE OF CHAMPIONSHOST VENUE PRESENTATION

Page 2: Roc host venue_general_sent_to_n_l_18-5-2010_

THE ROC WORLD FINAL IN YOUR COUNTRY

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OVER 20 YEARSOF INNOVATION • Since its creation in 1988 The Race of Champions has brought together the world’s best drivers

• For over 20 consecutive years ROC has promoted the best of motorsport to a larger audience through:

• a unique knockout competition• unmatched spectator venues

Page 4: Roc host venue_general_sent_to_n_l_18-5-2010_

THE RACE OF CHAMPIONS• All the world’s best drivers from F1, World Rally, Touring Cars, NASCAR, X-Games, Le Mans, etc

• They battle head-to-head in identical cars to find the fastest of them all: “The Champion of Champions”

Page 5: Roc host venue_general_sent_to_n_l_18-5-2010_

THE ROC NATIONS CUPA unique chance for the world’s top drivers to compete as a team representing their own country in a quest for the title “The World’s Fastest Nation”

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ROC REGIONAL FINAL• This annual event tests the best drivers from your country against the most important nations from your region

• The winning country qualifies for The ROC Nations Cup World Final (along with the host nation)

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ROC NATIONAL FINAL

• An annual competition between the best drivers in your country

• The two best (or a pre-selected team captain and the winner of The National ROC) represent your nation in the ROC Regional Final and as host nation in the ROC World Final

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SPECTACULARSHOWSThe ROC Show also includes many spectacular exhibitions and shows like:

• Freestyle motorcycle and MC Stunt shows

• Car exhibitions and car stunts

• DJs and cheerleaders

Page 9: Roc host venue_general_sent_to_n_l_18-5-2010_

LOTS OF FUN FOR THE FANSSpectators can vote for the most spectacular shows and win “money can’t buy” prizes like a co-drive with one of the world’s best drivers in The Race of Champions – and it’s all thanks to you!

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TARGET KEY TOURIST MARKETSCreate Special “Driving Experience Events” held throughout the year on a permanent ROC track targeting:

• Key tourist markets – such as Germany with a German star driver, UK with a British driver, France, Scandinavia, USA, Australia, etc

• Local driver training courses with world class instructors to be held throughout the year

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MARKETING OPPORTUNITIESROC offers include:

• Great branding opportunities

• One of the best hospitality experiences in sport

• A unique platform for Product Demonstrations and Launches

• Consumer promotions and internal incentives with unmatchable prizes

Page 12: Roc host venue_general_sent_to_n_l_18-5-2010_

ROC VENUE PARTNER BENEFITS

• Your name forming part of the event title, i.e. “The Race of Champions XXXX 2010” or “The Race of Champions 2010 - Presented by XXXX”

• Images of drivers visiting the host venue – and the region’s most famous landmarks and sights featured in international TV broadcasts

As The Race of Champions Official Venue Partner you will benefit from:

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BRAND BUILDING

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A WORLD CLASS BRAND

• A corner of the track exclusively branded and named after your company or preferred brand

• Start/Finish Arch

• Podium

• Paddock area

• Press conference backdrop

As The Race of Champions Official Venue Partner you will benefit from association with the world’s best drivers – plus great brand exposure, including the following:

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GREAT BRAND ASSOCIATION As Venue Hosting Partner your name and logo will be included on:• The full pre-event

advertising campaign, including posters, flyers and all media ads (print, TV, internet, etc)

• TV graphics

• Backdrops in the media centre and all other key areas at the venue

• The cover of the official programme

• Most of the competition cars

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BRAND BUILDING

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ENGAGE WITH OUR AUDIENCE Huge target audience promotion chances at The Race of Champions World Final and Regional Finals

ROC imagery and content usage for pre-and post-event activation throughout the year, including the following:

• The Race of Champions name and logos

• ROC photos and visuals

• ROC video clips

Page 18: Roc host venue_general_sent_to_n_l_18-5-2010_

ROC AUDIENCE APPEALAccess to ROC’s database

Independent spectator studies show:

• Over 90% overall satisfaction

• 93% positive image of ROC sponsors

• 78% Male

• 36 years average age

• 30% in management position

• 49% attendance with family

• 42% attendance with friends

Page 19: Roc host venue_general_sent_to_n_l_18-5-2010_

www.raceofchampions.com

As ROC Venue hosting Partner you will benefit from a strong presence on raceofchampions.com including:

• name in title

• ad banner on home page

• press releases

• links to your website

• Web and mobile-based competitions with ‘Money can’t buy’ prizes for consumer promotions

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UNFORGETTABLE EXPERIENCESROC partnership provides unforgettable experiences for your VIP guests and powerful incentives for your sales force and consumer promotions:

• Co-drives with the world’s best drivers in The Race of Champions

• Invitations to the exclusive ROC VIP Club

• ROC paddock passes

•Driving experiences on the ROC track for clients, promotional winners and staff

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YOU CAN RACE WITH THE BEST

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A WORLD CLASS EVENT

• The drivers• The competition cars• The competition concept• The ROC Brand (logos, photos, videos, etc for the event and promotions throughout the year)• Transport of the competition cars• Flights and hotel accommodation for the drivers

ROC delivers turn-key operation to guarantee a world class event including:

Page 23: Roc host venue_general_sent_to_n_l_18-5-2010_

AN EXPERIENCED ORGANISATION• Design of the ROC Parallel track

• Supervision of the track construction by our experts

• The key staff required for the successful organisation of the event (working together with local staff)

• Salaries, flights and hotels for international ROC staff

• The chance to ensure that ROC event is at least “carbon neutral”

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ENSURE A WORLD CLASS EVENT

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GUARANTEED MEDIA EXPOSUREStrong presence in global press releases and at the website raceofchampions.com from announcement until the event

TV production and distribution worldwide (Live, News, Highlights programmes):• Images from ROC broadcasts are watched by more than 100 million viewers in over 200 countries

• TV production in HD since 2004

• ROC coverage LIVE and throughout the year on the internet

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BASIC LONG-TERM PARTNERSHIPVenue Partner pays licence fee

Until it recovers its full investment, the Venue Partner receives 100% of revenue from:• Ticket sales

• Hospitality

• Local sponsorship

• Food & beverage sales

Followed by a 50-50 profit share