roc city skatepark update: re exactly has the money...

TinbeRfranco Abe Odedoa indounfuco Tovth

The mission

The City of Ron a city that preen taken to

Rochester remree, public acnd this perpetommunity: ou

At a certain poecomes cruel

Over the pastemonstrated owntown; weway to addr

ncremental inollars were spnable to secuunding appeaontinue to use

This report exver the past ehe effort to re

n of the Friends the City of Ro

Whe

Presi

ochester maderides itself onaddress the o

mains the only ccess skatepartuates mistrusur youth.

oint, the contiand mean sp

t eight years,significant ec

e have demonress the obes

nsurance costpent on a faileure $4.5MM ars to be avae the city as th

xplains the efeight years, ialize a skatep

of the Roc City chester, New Yo

Roc City Sere Exactly

Final D

Dr. Jamident, Friends

c: 5e: jwmadd

w: www

Jun

e skateboardin being a famother half of t

city among trk. The penast and margin

nued decisionirited on the p

, the Board conomic devenstrated the besity epidemicts and negliged attempt to to build an aailable to buheir skatepark

fforts of the Bncluding stew

park; and, imm

Skatepark is to pork and to serve

Skatepark UHas The M

Draft Written

mes W. Maddis of the Roc C

85.455.8561

[email protected].

ne 19, 2015

ing illegal in mily- and youth

the policy inthe largest 12alties for gett

nalization amo

n to take no apart of our ele

of the Frienelopment utilenefits for yoc; we have dgible mainten

market tourisactual, bona uild numerouk, putting them

Board of the wardship of amediate action

pursue the creatias an advocacy

Update: Money Gone?

by

ison City Skatepark

ail.com .org

1988. This ish-centric com27 years: bui5 in the counting caught skong the most

action to addreected official

nds of the Rlity of a dest

outh, includindemonstratednance costs; sm in upstatefide tourism

us pickleball mselves in sig

Friends of tall donated mn steps.

ion, maintenancgroup for all pro

Roc CiWhere Ha

?

k

s half of a pubmmunity. No ilding a safe

ntry that does kateboarding important peo

ess this probls. We are at

oc City Skattination-level

ng crime prevd that there w

and, yet $21e New York, a

attraction. Scourts, whil

gnificant dan

the Roc City money; curren

e, and growth ofogression-orient

ity Skatepark Uas The Money G

June 19

blic policy action has skate spot. not have a are harsh,

ople in our

lem simply that point.

tepark has l skatepark vention and will be no 11MM tax and we are Significant le children

nger.

Skatepark nt status of

f a skatepark systed sports.

Update Gone?

9, 2015

1

stem in

Overvi

Backst

Where

What e

In-Kind

Where

What e

Summa

Special

Append

ew ..................

ory .................

exactly has yo

Design Work

Branding ....

Executive D

Awareness ..

Other Expen

Wipeouts ....

exactly has bee

d Contribution

C-PREP ......

In-Scale Mo

Corporate C

Board Memb

exactly is the m

New Strateg

Fundraising:

exactly are the

Keep Fightin

Summer 201

R.A.S.P. .....

Executive D

ary Conclusion

l Project and D

dix 1: Econom

Tabl

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June 19

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Update Gone?

9, 2015

2

Overview

On behalfRoc City stakeholdheard youall of youand e-maanswer antaking onaggressivekept moviyour contdocumentour count

The mostImprovemget built ethat a skaeconomicpeople ofmaintenanonly one w

With youbranding were ableproject reraised westickers, t

By all accskatepark move the Carroll Plagain. Win the Cityof a skatep

1 Evidence eneighborhoodthan many otin the world.

w

f of every mSkatepark, I

ers as informur feedback, aur questions. ail address arny questions. n a project the project any ing forward ftributions. Wtation. Eight erparts in oth

t significant ament Plan. Theventually. Watepark is a wc developmenf all ages thance costs1. Inwithout a pub

ur funding, weand social ne

e to pay an Eemained true ent to these eattoos, skateb

counts, this ssystem in thlocation from

laza location, e have big play of Rochestepark system.

exists that buildind. Skateparks are her sports, like foo

member of theI want to ap

med as we shouand this rather If it does no

re on the covWe are a ve

hat, by all rigof us have ev

for eight yearsWe keep robus

years is frusther cities can c

accomplishmhis is evidencWe have succworthwhile innt impact; wiat will not brn fact, among blic skatepark

e were able tetworking prexecutive Direand organic

expenses andboard decks, c

trategy has whe City of Rom under the F

and we are wans, and we wer. This acco

ng a skatepark in

not nearly as dangotball and hockey

e Board of thpologize for uld be keepinr lengthy repoot, my cellulaver page andery small groghts, is the bver attempteds and we havest archives oftrating, but noconfirm this t

ment for us ise that the Citycessfully connvestment ofill combat chring the Citythe largest 12

k.

to pay for theesence to buiector during tto the comm

d keeping awcoffee, and et

worked and wochester. Pro

Frederick Douworking hard will never givomplishment

a neighborhood wgerous as people th. There has never

he Friends ofnot keeping

ng you. We hort should ansar phone numd I am happyoup of voluntbiggest and md. But, we he progress andf every activitot unusual fortimeline.

s getting the y of Rochestevinced the C

f capital imprhildhood obesy of Rocheste25 cities in th

e first concepild a communthe very busy

munity; and, bwareness alivetcetera.

we have madeogress has sluglass-Susan to address th

ve up on the tawill be a pro

with a high youthhink and are not er once been a succ

f the our

have swer mber y to teers most have d outcomes toty, and anybor a grassroots

skatepark in er supports th

City of Rocherovement funsity; and is aer any signifhe United Stat

ptual design; nity of suppoy and intenseby consensus e in the com

e progress towlowed since tB. Anthony M

his pause and ask at hand ofoof on concep

h crime rate dramexpensive to insurecessful lawsuit aga

Roc CiWhere Ha

o show for ouody can look s effort to bui

the City of he project andster and othe

nds that will a safe and hficant incremtes, Rocheste

we dramaticort and flow oe design phase

of the boardmmunity with

ward realizinthe board maMemorial Briget the proje

f getting the fpt toward ach

matically reduces ye. Progression spoainst a public or pr


June 19

ur efforts, thanback on all o

ild a skatepar

Rochester Cd the skateparer key stakeho

have a signihealthy activit

mental insuraner, New York

cally improveof informatioe to make su

d, all of the mtee shirts, ev

g our missionade the decisiidge to the Ch

ect moving fofirst skateparkieving our m

youth crime ratesorts are far less darivate skatepark an

Update Gone?

9, 2015

3

nks to of our rk and

Capital rk will olders ificant ty for

nce or is the

ed our on; we ure the money vents,

n of a ion to harles rward

k built mission

s in that angerous nywhere

Backstory

The Friensome Guinetworks didn’t evebecome a steps and eight year

thank you As the prand a SerRules of Othis proje$4.5MM s Over thesfollowingtaking anddone a gron our par

2 We were sh3 This does nFrederick Do

y

nds of the Roinness. That of people w

en have accescollective codecided to ha

rs.

u for all of the

oject grew bergeant-at-ArmOrder. This ct; it is that selling tee shi

se past eight yg our progressd have questireat job keepirt and to prov

hocked to learn tha

not include the $50uglass – Susan B.

oc City Skatewas eight ye

who would kns to any to th

ommunity visiave another m

OshSkww In$4laovsiCraThesm

e donations.

eyond five gums with a gav

is a grassrooimportant to irts and bump

years we havs. Rightly soions about whing you informvide an update

at the small, modul

0,000 legislated to Anthony Memori

epark was staars ago to thi

now how to fose importantion. Maybe i

meeting … the

Originally, wehirts and bumkatepark” an

with which wway2.

n the past eig4.5MM cost argest skatepaver 80,000 ignificant reta

City of Rocheaised, the largony Hawk Felp pay for somall individu

uys drinking vel he made bts volunteer bus. It did n

per stickers th

ve cultivated a, we have hehere all of themed, and the e on our progr

lar, 10,000 square

the project that waal Bridge.

arted by five is month. Nofacilitate a mt prerequisiteit was the Guien another …

e were convinmper stickerd build a rea

we challenged

ght years, we for the new

ark in Northsquare feet; ail economic ester (please gest gifts camoundation an

ome of our ouual gifts and

Guinness, weby hand keepboard, and wot take us lo

hat say “I Help

a large donorard from peoe money raisepurpose of t

ress, current s

foot skatepark in W

as awarded to Stan

guys in theirot one of us h

municipal capes to taking oninness talking

… then another

nced we couls that say “ally amazing d ourselves.

have raised vision of the

h America; a and a bon

developmensee Appendi

me from a gend the City outreach activit

special even

e organized aping us on ta

we all agree thong to realizelped Build the

r base and grople who are fed has gone.this documentstatus and nex

Webster cost $1M

ntec for the feasibi

Roc CiWhere Ha

r mid-30’s sithad (has) anypital improvemn the large-scg, but we idenr … then anot

ld raise $500,“I Helped Bu

skatepark. It didn’t rea

about $65,00e skatepark, destination

na fide tournt catalyst forix 1). Of thenerous $10,0of Rochester ties. The restnts that we h

a board compask in accordhat we will Ne that we are e Roc City Ska

roup of peoplfrustrated wit We will owt is to remedyxt action step

MM to build! ility and design of


June 19

tting in a bary money, powment project.ale project thntified a few ather … for th

,000 by sellinuild the RocThat was the

ally work ou

003; just shy owhich will bexperience th

rist attractionr downtown i

he money we000 grant fromgave us $5,0

t has all comehave facilitate

plete with meedance with RoNEVER give

not going toatepark.”

le interested ith how long tn that we havy this shortco

ps.

f the location under

Update Gone?

9, 2015

4

r over wer, or . We

hat has action

he past

ng tee c City e task

ut that

of the be the hat is

n and in the have m the

000 to e from ed, so

etings oberts up on

o raise

in and this is ve not oming

r the

The boardsmall giftlevel donopoint wheactual buicontinues Where ex

Design W The first moriginallylarge expe– New Lithem see your don$50,000 inimportantProject Plproposed project wi Branding In the earlthe real vcompany and reallyWe entereand all thdesign of fine tune ohave imprThe boardfor servicexcited abservices fo

4 In this repoproject that al 5 The failed R

d recognized ts and special or for a signiere it makes sild. Your m; and, there is

xactly has yo

Work

major expendy chosen undeenditure for uine Skateparkour vision an

nations. Thesn their budget, these desiglan, where itprojects do n

ill eventually

ly stages of thvalue of brandfollowing the

y taught us a ed into a profhat goes alon

our two logoour message. roved our cred concurs thatces was compbout the projefor free!

ort, I have been sell of the contracts h

Renaissance Squar

that our smaevents. In a

ificant gift. Tense to solicioney has pais room on the

ur money go

diture was paer the Frederius, and we areks, Inc. – we nd facilitatedse conceptualet to hire a degns helped ust remains as not make it inhappen and t

his project, wding, nor dide project apprgreat deal abfessional serv

ng with the cos, color sche

The brand aedibility as ant this was moplete, the peoect they joine

ensitive to names ahave been at dram

re project cost $24

all group of vaddition, the pThere was ant a large dono

id for the woe board for any

one?4

aying a designick Douglass-e not getting awere able to

d their supporl designs weresign firm to ts get the skaa planned pr

nto this plan. the City of Ro

we did not appd we have theroached us thout the benef

vices contractconcept of bremes, web pagand consistencn organizatio

oney well spenople who dided the board, a

and specific contramatically reduced ra

MM to design, an

volunteers is project has nond still is a loor for a leader

ork to get us ybody interes

n firm to do t-Susan B. Anany help5. Byshow key sta

rt. We paid re critical to ctake this initia

atepark into troject that th This was a

ochester supp

preciate or unde expertise.

hrough mutuafits of a stront to design ouanding includge, social mecy of using th

on and of the nt. After the d this for us and now we g

act amounts. The ates and we do not

d was never even b

not going to ot been readyot of work to rship gift, grato this point

sted and willi

the initial connthony Memoy having a conakeholders a for this ent

convincing thal conceptualthe City of Rhe City of Ro

huge victoryports the Roc

derstand A small

al friends ng brand. ur brand, ding the

edia, and his brand

project. contract were so get their

main reason for tt want to share tha

built. (http://thero

Roc CiWhere Ha

be able to ray to ask any p

be done to gants, and othet, and we hoping to work ha

nceptual desiorial Bridge. nceptual desigtangible desi

tire contract he City of Rol design to thRochester Capochester suppy, and a clear City Skatepar

this is that there isat proprietary infor

chesterian.com/20


June 19

aise $4.5MMpotential leadeget the projecer donations fpe your trust ard.

gn for the locThis design

gn done by exign and this h

for serviceschester to lege next level. pital Improveports; many, r statement thrk.

s so much supportrmation.

011/12/15/31/)

Update Gone?

9, 2015

5

M from ership ct to a for the

in us

cation was a xperts helped s with gislate Most ement many

hat the

t for this

Executive

to make sfear that twas nevervoting rigaccomplisboard felt– a bland future, an The outcosuited for agreed thaone less maintaineleverage bCharles Cnew has tus to mov Awarenes The Boardeliberatecause, whor the skarecently, wawarenessVirtually logo has

e Director

ure the organthe project wr built). To f

ghts on the boshed every sit that it was a and boring f

d we have to

ome of the fa different lo

at this move mgovernment

ed by the Newbecause the C

Carroll Plaza ito go on that ve the location

ss

rd of the Frie and strategichile understanatepark projewe decided tos, understandall of the mebeen given a

nic, grassrootswould become

fill this role, oard, and becaingle one of very critical

failed attemptraise this mo

feasibility stuocation: Charmade a lot oforganization

w York State DCity of Rochis built. To fipark space.

n, and we trus

ends of the c about the snding that thect itself was o use the mo

ding, and superchandise braway to keep

s vision of thee another Fastthe vice presame a paid exthem. Againexpenditure o

t that wasted ney quickly.

udy and desigles Carroll Plf sense becaun to deal witDepartment ohester has buix the garage,The experts asted their exp

Roc City Sktewardship o

ere was no win a place toney raised to

pport of the pranded with tp the project

A owcomudeDoBrcospstaDuatt

e Friends of tht Ferry or $2ident of the b

xecutive direcn, the moneyout of fear thpublic funds

gn work was laza. The Bose: it is still dth because tof Transportatudgeted $5.2M, the plaza as at Stantec andertise and exp

katepark has f your donati

way our voluno raise $4.5Mo keep the comproject at a hthe Roc City

in the publi

company cawns Action Spontract from uch more sop

esign at the ouglass – Sridge, and ommunity deace availaakeholders, uring this timtention beyonhe Roc City S4MM designboard steppedctor. He had ay you donatedhat this projec. We will ne

that the skaard of the Fri

downtown; it there is no btion); and, moMM to repairit is now has

d Action Spoperience.

been very ions to the

nteer board MM. Until mmunity’s high level. Skatepark

ic eye; tee

Roc CiWhere Ha

alled Stantec ports Designthe City of Rphisticated fe

location unSusan B. A

this invoesign meetingable, meetiand the de

me, the projecnd what a voSkatepark did

n of Renaissand down from a contract witd paid for thi

ct would becoeed this paid

atepark projeciends of the Ris still along

bridge (all bost importantr the parkings to be destroyorts Design st


June 19

(the company) won the $5Rochester to

easibility studder the Fred

Anthony Memolved faciligs, studies ongs with sign work ct needed con

olunteer couldd not get lost nce Square (wthe board, lo

th deliverableis service, an

ome somethinservice in the

ct would be Roc City Skat the water; th

bridges are (t, there is mong garage on wyed and sometrongly encou

Update Gone?

9, 2015

6

y that 50,000

do a dy and derick morial itating of the

key itself. nstant d give out of which ost his es and nd the ng else e near

better tepark here is (sorta) ney to which ething uraged

shirts, stimagazineCity Skatedeal of me Other Exp With all tof us got for our spexpenses Wipeouts

What exa

When weskatepark The peopgroup alreno underswith TEDGeva Thedoing to before I gYork Citythe Geva Rochesterexample skatepark 6 You can se

ickers, skatebs, a web pagepark on Juneedia attention

penses

three of thesebusiness cardpecial eventsand some are

actly has bee

e started thisin Rochester

le who wouldeady supportsstanding or su

Dx Rochester. eater. TED tachange the w

gave my TEDy. In RochestTheater in fr

r6. This is nsupports my in Rochester

ee the entire talk

board decks,ge, and etcetee 4, 2011. Th

n; financially

e major expends to share as, and etceter

e not, so we do

Just like ridinsome wipeouthat a few Perhaps you came to the eschool skatebevent. The nNobody camthink we hav

n achieved?

s project, ther beyond the p

d use the skas building a skupport beyond

On Novembalks are reservworld; the TE

Dx Rochester tter, the idea wront of 450 penot a critique

claim that thr when we beg

k on our web pag

coffee, watera. As anothhis event wasit was a net lo

nditures, there we advocatea. Some boo our best to m

ng skateboarduts. We havof our awarremember “T

event. We renboard and B

number of tickme. We lost mve figured out

ere was virtupeople who w

atepark are nokatepark. As d the people ber 7, 2011, ved for innovaED tagline istalk, there we

was so innovaeople talking of our commhere was virtgan this endea

ge: www.roccity

ter bottles, bher awareness a tremendouoss, but it was

e are associate for the projeard membersmake sure the

ds, bmx, rollee been good reness and fuThrowback Thnted Theater MX movies,kets we had tomoney. Thethe formula f

ually no undewould use it.

ot and never evidence to swho would uI gave a TEDative, cutting s “ideas wortere three new

ative, cutting eabout how in

munity in a tually no undavor.

ypark.org

bags, temporss strategy, wus success in s worth the ex

ted minor cosect, some offis are in a poese types of e

er blades, andstewards of

fundraising shursday”? M1 at The Littl, and spent ao sell to break

ere were a fewfor hosting ev

erstanding of

have been osupport the stuse the skatepDx Rochester

edge, excitinth spreading.

w public skateedge, and excnnovative buinegative way

derstanding o

Roc CiWhere Ha

rary tattoos, we hosted the

every way anxpense for wh

sts like copyifice materials osition to donexpenses are c

d scooters, theyour donatio

strategies werMost likely yole Theater, thea lot of monk even seemew other totalvents that peo

f or acceptan

our target audtatement that park, I offer y talk about th

ng and new id.” The summeparks built aciting I foundilding a skatey, but it wasof or acceptan


June 19

advertisemenRally for the

nd garnered ahat was gaine

ing expenses,and supplies

nate these typcompensated.

ere are goingons, but will re total wip

ou do not. Noe rights to tw

ney advertisined very achievl wipeouts, bople enjoy.

nce for build

dience becausthere was vir

you my experhe skatepark deas that peopmer of 2011,and opened ind myself on stepark would bs the reality. nce for build

Update Gone?

9, 2015

7

nts in e Roc

a great ed.

three , food pes of .

g to be admit eouts. obody o old-

ng the vable. ut we

ding a

se this rtually rience at the

ple are right

n New age at be for This

ding a

In-Kind C

C-PREP The Centeto serve aco-foundeother exciadministraexpenses)Skateparktechnicallform finanwhole end In-Scale M Among thDouglass-

7 The boardhave alwaysgrows we wwould have

Cha

Contribution

er for Popularas the fiduciared C-PREP aiting work thative fee to), but this chak. The projely considered ncially or othdeavor has pe

Models, Inc.

he best donati-Susan B. An

d addresses the tos come to the sa

will likely take thto become incor

arles Carroll Plaz

NPAthMthpSa Ber(thTs

ns

r Research, Ery agent for tabout 10 yearrough C-PREo function arge is beingect aligns wian initiative

herwise from ersonally cost

ons received nthony Memo

opic of becomingame conclusion his action. One rporated as our o

za

Now, the skaProject Plan;Action Sportshe original lo

Memorial Brihis feasibility

proposed andSkatepark. Thas smoothly a

But, nonetheexclusively oremains organ3) doing everhe communit

There is a loskatepark in R

Education andthe Friends ofrs ago, and c

EP. The C-PRas fiduciary

g waived for ith the missiof the C-PREthe fundraisinme thousand

was a scale morial Bridge.

g an incorporatethat it is not wopotential leadersown non-profit;

atepark is in tthe City of

s Design to doocation under idge and thisy study, a new

d accepted byhe progress ats any of us w

less, our strn (1) initial

nic to the comrything we caty has producot of undersRochester, and

d Policy (C-Pf the Roc Citycontinue to eREP usually

y (to cover the Friends oion of the CEP. I am perng for the Fri

ds of dollars a

model of the f Scott Andre

ed non-profit orgorth the expenseship donor has sso of course we

the City of RRochester awo the feasibilthe Frederick

s design was w location at

y the board oat this new locwant or had ho

rategies to design work

mmunity by han to keep awced outcome

standing of ad this is a crit

PREP) continuty Skatepark7

engage in somcharges a 7.5administrati

of the Roc CC-PREP, and rsonally not biends of the R

and countless

first concept oews is the ow

ganization frequee or effort at thisaid that they wowould become i

Roc CiWhere Ha

Rochester Capwarded $50,0ity and desigk Douglass – completed; a

t the Charles of the Friendcation is not goped, as I will

spend your k (2) ensuringhiring an execwareness of ts and we havand acceptantical success f

ues . I me 5% ive

City is

benefitting in Roc City Skathours of my t

of the skatepawner of InSc

ently at board mis stage. Howevould gift a large incorporated on


June 19

pital Improve000 to Stanten of a skatepSusan B. An

and, as a resCarroll Plaz

ds of the Rocgoing as quickl explain.

donations ag that this p

cutive directothis project hive made pro

nce for buildfactor.

any way, shatepark; in factime.

ark at the Fredcale Models,

meetings, and to dver, if the organdonation to us, those terms.

Update Gone?

9, 2015

8

ement ec and park at nthony sult of a was c City kly or

almost project r, and igh in gress.

ding a

ape or ct, this

derick and a

date we nization

but we

supporter or more, hsee what t Corporate A local cothe past ei Board Me

Where ex

New Strat The City othe eventswere toldskatepark We are none of the Stantec an$5.2MM Carroll Prelationshcompaniestakehold

of the skatephe totally donthe park woul

e Communica

ompany calleight years.

embers

xactly is the m

tegy

of Rochester s that unfolde

d that Charles.

now being toe possible op

nd Action Spcontract to laza. We ar

hip with a comes for TY Liner meetings to

Board Meeting

park. He builtnated. The imld look like, a

ations

d Corporate C

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Update Gone?

9, 2015

14

Potential Economic Impact of the Roc City Skatepark: A Conservative Estimate of Value Added and Jobs Supported

Draft #1 – Submitted by Dr. James W. Maddison

Page 1 of 5

Potential Economic Impact of the Roc City Skatepark:

A Conservative Estimate of Value Added and Jobs Supported

Draft #1

March 15, 2013

Submitted to Commissioner Luis Burgos, City of Rochester

Dr. James W. Maddison

Abstract

The proposed skatepark in downtown Rochester will be suitable for all progression oriented sports

(skateboarding, BMX, roller blading, scooter, and etcetera); will be free and open access to the public;

will be owned by the City of Rochester who will be responsible for insurance and basic maintenance

(estimated to be $1,000 per square foot, or approximately $7,500 per year). The desired location for the

skatepark is on the land under and adjacent to the Frederick Douglass – Susan B. Anthony Memorial

Bridge on the east side of the Genesee River. According to estimates taken from the City of Rochester’s

Maps and Surveys Office, the plots of land available at this location are approximately 75,000 square

feet. If this all of this space is utilized, the skatepark in the City of Rochester would be the largest in

North America.

For the purposes of this document, value added and jobs are the only two aspects of economic

development discussed in detail because tools – such as multipliers – are readily available on the

Internet.

Value Added ‐‐ Utilizing a formula of conservative, industry standard participation rates in all

progression oriented sports; recreation expenditures per person per day (a different rate for local and

non‐local visitors); very conservative estimates of number of visits per year by participant; only basing

this formula on athletes (not family members); and only basing this formula on Buffalo, Syracuse and

Rochester, this research suggests the following:

Total conservative, hypothetical five year consumer, recreation‐based “value added” from avid

progression oriented sports athletes/tourists per year in downtown Rochester based on two closest

metropolitan areas and the local Rochester Metropolitan Area = $7,137,425

Jobs ‐‐ The number of direct, indirect and induced jobs created was calculated using a formula of 30.72

jobs per $1MM spent in recreation/tourism plus an output job multiplier in recreation of 1.54 to

conclude (based on the conservative value added estimates) that 66 direct or indirect jobs will be

supported per year from the Roc City Skatepark.



Page 2 of 5

A Brief History of the Roc City Skatepark

Since February, 2008 the Friends of the Roc City Skatepark have been working in collaboration with the

City of Rochester to build a skatepark in the city. The desired location for the skatepark is on the land

under and adjacent to the Frederick Douglass – Susan B. Anthony Memorial Bridge on the east side of

the Genesee River. According to estimates taken from the City of Rochester’s Maps and Surveys Office,

the plots of land available at this location are approximately 75,000 square feet.

If this all of this space is utilized, the skatepark in the City of Rochester would be the largest in North

America.

The proposed skatepark will be suitable for all progression oriented sports (skateboarding, BMX, roller

blading, scooter, and etcetera); will be free and open access to the public; will be owned by the City of

Rochester who will be responsible for insurance and basic maintenance (estimated to be $1,000 per

square foot, or approximately $7,500 per year).

The Friends of the Roc City Skatepark will exist as a non‐profit group that will continue to advocate for

progression oriented sports, raise money for major capital improvements to the skatepark and to

construct additional neighborhood‐level skateparks, and host events at the skatepark.

The purpose of this document is to attempt to posit the economic development impact of a skatepark in

the City of Rochester.

It is important to note the myriad user benefits and social impacts of a skatepark. Progression oriented

sports are culturally relevant activities with a low cost of participation; enhance the quality of life for

downtown residents (many of whom also work downtown); and, a skatepark of the magnitude

envisioned will create a new, significant tourism asset for downtown. It is noteworthy to mention the

epidemic of childhood obesity in the City of Rochester – according to the Children’s Agenda, 39% of

youth under the age of 18 are overweight or obese. Sixty minutes of skateboarding or bmx riding burn

more calories than running at 12‐minute pace, playing basketball, lacrosse, tennis, swimming or

baseball.

Potential Economic Impact

While conducting research for this document, I was unable to find any studies that quantified empirical

data on the economic impact of skateparks. Therefore, the only way to formulate any conclusions about

potential economic impacts of a skatepark in Rochester is to triangulate these data using reasonable and

valid comparisons.

For the purposes of this document, economic impacts are operationally defined and will be discussed

utilizing the following framework.



Page 3 of 5

“Economic impacts are effects on the level of economic activity in a given area. These

impacts may be viewed in terms of: (1) business output (or sales volume), (2) value

added (or gross regional product), (3) wealth (including property values), (4) personal

income (including wages), or (5) jobs.”1

For the purposes of this document, value added and jobs are the only two aspects of economic

development discussed in detail because tools – such as multipliers – are readily available on the

Internet.

Business Output

For the purposes of this report, empirical data on business output (or sales volume) from the

construction of a new skatepark in downtown Rochester was not able to be found.

However, it is important to note throughout this report that a skatepark will produce a critical success

factor for increasing retails sales: foot traffic. The proposed Roc City Skatepark will be a destination

experience that is not visited or used in a motor vehicle. People who come to use the skatepark will be

pedestrians in downtown Rochester.

Value Added

Public sector parks and recreation facilities are an engine of economic development, and the largest

skatepark in North America will lend tourism benefit to the City of Rochester due to the novelty of the

park within a culture that is willing to travel to the newest and most novel destination experience.

Estimates by the National Recreation and Park Association2 suggest that in one study the average

expenditure among “non‐local” visitors per person per day at five different types of recreation facilities

was $62.58 per day per person. This study was dated 2010, so if this amount is incremented a

conservative five percent the daily expenditure per person per day can be estimated at $65.71 per

person per day at or near the recreation facility (downtown Rochester). There are over 11,000,000

skateboarders in the United States. According to a formula provided by the Tony Hawk Foundation,

roughly 4.6 percent of the population is a “frequent” skateboarder (defined as skateboarding 52 days or

more per year). Upstate New York likely has a low participation rate compared to other areas of the

country. To account for this and use a conservative estimate, I made this skateboard participation rate

“participation in all progression oriented sports.”

1 Economic Development Research Group (1997). Measuring Economic Impacts of Projects and Programs. Northwestern University. http://edrgroup.com/pdf/econ‐impact‐primer.pdf 2 Crompton, J. (2010). Measuring the Economic Impact of Park and Recreation Services. http://www.americasbackyard.org/uploadedFiles/Americas_Backyard/_Crompton%20Research%20Paper‐Final‐150dpi.pdf



Page 4 of 5

Buffalo

By way of just one small example, the Buffalo–Niagara–Cattaraugus Combined Statistical Area is home

to 1,215,826 people.

1,215,826 people X .046 = 55,928 avid progression oriented sports athletes

If the Roc City Skatepark is visited by just 10% of these avid athletes:

5,593 (10% of avid athletes) X 1 visit to Roc City Skatepark X $65.71 = $373,109

Syracuse

As of the 2010 census, the Syracuse metropolitan statistical area had a population of 662,577.

662,577 people X .046 = 30,478 avid progression oriented sports athletes

If the Roc City Skatepark is visited by just 10% of these avid athletes:

3,048 (10% of avid athletes) X 1 visit to the Roc City skatepark X $65.71 = $200,248

Rochester Metropolitan Area

As of July 2011, the Census estimates indicated that the greater Rochester metropolitan area population

rose to 1,055,278.

1,055,278 X .046 = 48,543 avid progression oriented sports athletes

Local visitors spend far less at a recreation facility than non‐local visitors, but will visit far more often

and a greater percentage of the avid athletes will use the skatepark. Nonetheless, using a conservative

estimate of $4.40 per person per day (Crompton, 2010), and 20 visits per year (“avid” is defined as

skating 52 days per year) consider the following potential economic impact examples.

9,706 visitors (just 20% of local, avid athletes) X 20 visits per year X $4.40 = $854,128

Buffalo, Syracuse, Rochester One‐year Total = $1,427,485



Page 5 of 5

A five‐year trend hypotheses based on these conservative estimates of just two neighboring cities and

the Rochester metropolitan area shows a significant impact on downtown Rochester. In order to

maintain these conservative estimates, there is no incrementing over the five years.

Buffalo ‐‐ 5,593 (10% of avid athletes) X 1 visit to Roc City Skatepark X $65.71 = $373,109 x 5 =

$1,865,545

Syracuse ‐‐ 3,048 (10% of avid athletes) X 1 visit to the Roc City skatepark X $65.71 = $200,248 x 5 =

$1,001,240

Rochester ‐‐ 9,706 visitors (just 20% of local, avid athletes) X 20 visits per year X $4.40 = $854,128 x 5 =

$4,270,640

Total conservative, hypothetical five year consumer, recreation‐based “value added” from avid

progression oriented sports athletes/tourists per year in downtown Rochester based on two closest

metropolitan areas and the local Rochester Metropolitan Area = $7,137,425

Jobs

The number of direct, indirect and induced jobs created or saved can vary greatly by the type of project,

work type and geographic location. As an average statewide estimate, the New York State Department

of Transportation uses 24 jobs per $1 million dollars ($1M) of construction value to calculate the

estimated number of direct, indirect and induced jobs created or saved.3 So, construction of the park

should create 48 direct jobs the year it is built.

The one citation4 I was able to find on job creation per $1MM spent in Amusement/Recreation is:

30.72 jobs per $1MM spent in recreation/tourism

Using the conservative estimate posited above:

$1.4MM tourism dollars spent per year = 43 direct jobs created

Output Job Multiplier in recreation = 1.545

43 X 1.54 multiplier = 66 direct or indirect jobs supported per year

3 https://www.dot.ny.gov/recovery/jobs 4 http://35.8.125.11/mgm2_new/econ/multipliers.htm 5 http://dside.org/wp‐content/uploads/2011/11/Using_Multipliers_to_Measure_Economic_Impacts.pdf

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