roby fitzhenry's barcamphouston3 presentation: building better brands
DESCRIPTION
I put this presentation together before BarCampHouston3 to go over a few projects my company, Always Creative, has been working on over the last few months. I focused on the initial project's look and feel, the "deets" (details), as well as what resulted from each project.TRANSCRIPT
Building BetterBrand ConCeptsBy RoBy FitzhenRy
what’sa Brandanyway?
Good question.
what’sa Brandanyway?
Good question.
a Brand is a ColleCtion of perCeptions in the mind of the Consumer.
happy thouGhts?
ourBrandingproCess.
it’s a weiRd one.
ourBrandingproCess.
it’s a weiRd one. hey hotstuFF.
we see your Company for who it is and who it Could Be.
utah pest contRol
examplenumero uno:
spider spray plus
utah pest contRol
the old.
the deets.
- utah-Based
- family-oriented
- extensive serviCes
- future goals
- Competition
- reputation
the new.
the results.
75%+ salesinCrease in 1 yr.
major BrandreCognition
10 yeaRs. Rock on!
examplenumero dos:
northgatemusic festival
10 yeaRs. Rock on!
the old.
the deets.
- Bad Brand rep.
- horriBle Booking
- low attendanCe
- Bad marketing
- no interaCtivity
- no soCial media
the new.
the results.3x early sales
top Booking
inCreased hype
radiCal transparenCy
huge sponsor signup
But will it succeed?
community-Built Fashion laBel
examplenumero tres:
donor threads /desired hearts
community-Built Fashion laBel
the old.
the deets.
- good idea
- Bad name
- tough industry
- striCt Budget
- soCial media req.
- Brand development
the new.
@robyfitzhenry
@alwayscreative
robyfitzhenry.com
wearealways.com
thanksfor listening!
any questions?
@robyfitzhenry
@alwayscreative
robyfitzhenry.com
wearealways.com