Isaiah Merrill

Roblox: The Developer’s Platform

A great year for developers

Big Increases In Visits And Robux SalesNumber of games getting 1M+ visits has doubled

• 107% year-over-year growth

Robux earned per Developer has similarly increased • 93% year-over-year growth

Share of Mobile & Console earners has doubled• 8% in May 2016 to 16% in May 2017

Total Robux earned has more than tripled• 232% year-over-year growth

May 2017 Statistics

A great year for developers

Along With Big Increases In Cash Out• Average cash out has tripled (up 210%)• Total payouts have almost quadrupled (up 281%)• Devs in Europe now account for 28% of cash out (up from 19%)

Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Y/YDevExCashout,byCashoutsize0-1,000 $29,125 $36,250 $40,875 $39,750 $40,250 $36,750 $38,250 $36,375 $36,375 $31,750 $31,250 $52,671 $45,496 $49,105 35.5%1,000-5,000 $89,625 $84,250 $97,375 $89,375 $88,125 $77,500 $94,625 $79,375 $83,125 $78,750 $86,500 $137,444 $157,036 $128,371 52.4%5,000-10,000 $35,000 $80,000 $65,000 $57,500 $52,500 $85,250 $72,500 $35,000 $50,000 $40,000 $117,750 $116,903 $115,732 $122,562 53.2%10,000-20,000 $60,000 $65,000 $40,000 $100,000 $50,000 $65,000 $50,000 $20,000 $80,000 $60,000 $30,000 $156,949 $134,197 $105,001 61.5%20,000+ $125,000 $125,000 $250,000 $210,000 $300,000 $195,000 $335,000 $410,000 $325,000 $495,000 $625,000 $910,858 $918,147 $1,083,674 766.9%Total $338,750 $390,500 $493,250 $496,625 $530,875 $459,500 $590,375 $580,750 $574,500 $705,500 $890,500 $1,374,826 $1,370,609 $1,488,713 281.2%

TransactionalBillings(in$Ms) $5,936 $6,490 $7,312 $8,874 $9,595 $9,471 $10,283 $10,763 $21,129 $18,180 $16,477 $18,193 $19,609 $17,522%DevEx$ofTrans.Billings 5.7% 6.0% 6.7% 5.6% 5.5% 4.9% 5.7% 5.4% 2.7% 3.9% 5.4% 7.6% 7.0% 8.5%

R$CashedOut(inR$Ms) 135.5 156.2 197.3 198.7 212.4 183.8 236.2 232.3 229.8 282.2 356.2 531.2 482.3 482.1 208.6%R$inEconomy(inR$Ms) 2,078.7 2,165.2 2,238.2 2,343.7 2,471.9 2,654.4 2,813.6 2,930.3 3,125.4 3,693.4 4,106.7 4,384.7 4,728.8 4,916.1 127.1%%CashoutofEconomy 6.5% 7.2% 8.8% 8.5% 8.6% 6.9% 8.4% 7.9% 7.4% 7.6% 8.7% 12.1% 10.2% 9.8% 35.9%

#ofParticipants 142 158 186 174 170 157 177 150 159 147 164 241 204 194 22.8%Avg.Cashout/Participant $2,386 $2,472 $2,652 $2,854 $3,123 $2,927 $3,335 $3,872 $3,613 $4,799 $5,430 $5,705 $6,719 $7,674 210.5%

Cum.#ofParticipants 697 722 743 763 786 804 828 848 863 880 904 936 967 987 36.7%Cum.DevExPayout(USD) $5,019,300 $5,409,800 $5,903,050 $6,399,675 $6,930,550 $7,390,050 $7,980,425 $8,561,175 $9,135,675 $9,841,175 $10,731,675 $12,106,501 $13,477,110 $14,965,822 176.6%

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Team

Roblox Team Expansion• Grace Francisco – VP of Developer Relations

• Chris Ford – Product Director of Studio and Developer Services

• Michael McHale – Product Director of Gaming Apps & Player Experience

• Matthew Dean (Seranok) – Product Manager, Developer Services

• Dedicated Eng team for Developer Services, both Lua and Web

• Expanded Dev Rel Team – Carlos, Robert, Will, Genevieve, Rebecca, Bakari, Brandon

Joining

• Justin, Deepak, Laker – Developer Relations

• Michael Kryzhanovsky – Engineering Director, Studio

• Dan Healy – Product Manager, Consoles

Coming Soon

UI System & Tools

Easier Cross-Platform UI = More Time To Create• Grid layout• List layout• Table layout• Constraints

• UI Editor

Developer Services

Top Requests• Color3 picker• Trail effects• Data stores• NPC multiplayer• Better toolbox search

• Pathfinding• Group teleport

Coming Soon

Mobile

Improving Development and Gameplay• Portrait mode• Dynamic thumbstick• Memory analyzer• Emulation: portrait + Xbox

Lua is increasingly our own app layer• Smooth scrolling• Energy efficiency means

better battery life• 50% increase in speed for

Lua C++ interop

Mobile Games Using New Features

Xbox One

A Year Of Expansion• Test your own place• Full UGC – full developer

access• Faster, smoother, and

higher quality• Infinite games grid, game

search• Now in over 30 countries

• Cross-Platform Play• Full Avatar Editor

Coming Soon

International

Green Field OpportunityGame sorts by country – every country is a new market

Much like mobile and tablet from a couple of years back

Think globally, as well as by device

Platform: build once, ship everywhere,

developer-controlled

Language: auto-translation, developer

overrides, language tools

Thank you!