MaPEeR: New Approaches Towards RTDI Programmes Brussels 06/10/2011

EU Living Labs: mechanisms for enabling SMEs to test and enter

new markets with their innovations

Author: Roberto Santoro

ESoCE Net President

Making Progress and Economic Enhancement a Reality for SMEs:

New Approaches towards RTDI Programmes

ESoCE Net contributions to the

LLAB Community

2005 Roberto Santoro, ESoCE Net president, elected Chair of the AMI Communities, constituting Living Lab task force as flagship initiative

2006 key player in the management team supporting the launch of ENoLL, and subsequent new members waves, conceptual framework for Concurrent Innovation

2007 Governance Task Force Chair, building the organizational foundation of ENoLL

2009 elected acting Chair of ENoLL, constituting the ENoLL AISBL legal entity

2010 Launching the First Living Lab Summer School, within ICE, AMI and LLAB community and Launching First Living Lab Prize

2011 Setting the foundations for Business Oriented Innovation Platforms at ICE 2011 (Living Lab Thematic Network)

European Society of Concurrent Engineering

Established in 1994 as Non-profit-making organisation Sustainable knowledge community for Concurrent Enterprising

Over 500 members

50% Academic 50% Industrial

35 Countries worldwide

Concurrent Engineering-Enterprising-Innovation Community based Living Labs Collaborative Networks

ESoCE Industrial Forum

USER DRIVEN INNOVATION « OPEN »

for BUSINESS Rome, December 2011

WWW.ESOCE.NET

Rsantoro@esoce.net

Innovating Product-Services For Collaborative Networks

Aachen, 20-22 June, 2011

Islands of automation

supporting new collaborative technologies

Vision Research Need

Harmonized legal framework for open

innovation & collaborative business

at EU level Engineering

collaborative work place fully support participation of all

stakeholders

Companies and People interactions will be supported by extensive IT services

& platforms as business utility

People creativty and productivity

benefits form multicultural interaction

Address regulatory needs for networked

organizations and individuals

Develop models for open collaborative

& concurrent workspace

Study, design & develop an open, self-adaptive, generic ICT integrated solution and

services

Approaches for augmenting

effectiveness of human interaction based on diversity

Policy & Regulation

From Vision to Action

CI area Roadmapping process Projects

Service/Product development

Business: User driven demand creation

Organization: Networked professionals & organizations

Human: Creativity Experience

Consumers, suppliers and

partners are fully involved in the value and demand creation

Elaborate inclusive business models for LLabs, Clusters and

networked organizations,

CRESCENDO

72,3%

19,2%

8,5%

55,3%

38,3%

6,4%

26,1%

30,4%

43,5%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Networking Living Labbibg Viving Labbing

Concurrent Innovation: Vision 2020

Probably

Uncertain

Not-Likely

Living Labs and User Driven Open

Innovation

Living Labs are User Driven Open Innovation Ecosystems where stakeholders have formed a Public-Private-People-

Partnership (PPPP) of firms, public agencies, universities, institutes and users all collaborating for creating, prototyping, and validating new service-products and societal infrastructures in

real-life contexts. Such contexts are cities, villages and rural areas as well as industrial plants.”

A Living Lab empowers users to drive research, development and innovation for ICT based services addressing major socio-economic issues (energy and environment; well being, e-health and inclusion; media and creativity; logistics and manufacturing, regional development…)

274 ENoLL Members and Growing…6° WAVE

100s of public bodies, 1.000s of companies, 100.000s of final users

Individuals register at any time at http://www.ami-communities.eu

ENoLL 5th Wave launch, 16 May 2011! http://www.openlivinglabs.eu

LL-Open

LL-Partners

ENoLL

LL-Partners

LL-Policy

media energy

health

regio

cities

manufacturing

Living LAB Open

Communities

SMEs Innovation Barriers

Lack of mechanisms and processes for the commercial

evaluation of ideas (what is the commercial potential

value of my ideas)

Need for vertical integration of complementary

competencies and combination of ideas especially at

international level – SMEs need to access collaborative

networks

Policies for Innovation Current Policies are biased toward technology push

Focus on technology development and transfer

Tend to support individual enterprise ventures rather than the emergence of networked market opportunities

Need to support the demand side and culture of innovation

You Can Learn to Innovate” experiencial educational programs fostering an innovation culture for all

Ideas competition and “Reality Checks” within Open Innovation Ecosystems, such as Living Labs

Innovation Demand Vouchers to SMEs and User Communities within Living Labs

Collaborative Public Procurement of Innovation Creative Commons (Service Development Platforms)

Leverage existing regional business infrastructures (clusters, incubators..) by integrating them trough Living Labs into an innovation breeding environment

LLAB Concurrent Innovation Vortex for Reality

Breeding: From Promising Ideas to solve user needs

to validated opportunities for the ICT service market

Conceiving

Developing

Experiencing

Evaluating

User Driven Demand Creation

Ideas Competition

LLab Innovation Vortex

Validated Opportunity • Service/Product • Market demand • Collaborative Enterprise

Improved capacities for SMEs, including micro-entrepreneurs, to develop, validate and integrate new ideas and rapidly scale-up their services and products from their local region to other regions with different characteristics

Galileo Advanced

INnovation Services

LLAB Prize 2010

Successful Ideas and Living Lab

match making!

• 57 ideas, 10 Finalists, 3 winners getting 10.000 euro each and 6 months

reality check! • 15 Living Labs submitted proposals, 3 selected Living Labs receive a co-funding

for the pilot activities of 20,000 euro each

1. Stef Kolman for Real-World Vehicle Emission Profiles – The Netherlands 2. Volker Tank for Cardiac Power Monitoring - Germany 3. Dylan Seychell for DINOS for Smart Cities – Digital

Information,Navigation and Orientation System - Malta

• Match Making event in Roma (6th and 7th December 2010), in which physical bilateral meetings were organised between ideas’ holders and interested Living Labs

1. Mobility Living Lab - Spain 2. New Homes for Health Living Lab - Sweden 3. Ideaact Living Lab - Italy

LLAB Prize 2011

Finalists

4 finalist innovative service ideas for the GNSS LLAB Prize 2011 have been selected

the living labs interested into the open call for conducting a reality check pilot will receive a description of the ideas:

1. new social networks paradigm

2. smart CO2 savings in hybrid vehicles

3. Geolocolized coupons deals

4. Real time sport fun

Send me a message to get the expression of interest form http://www.linkedin.com/groups?gid=3182438&trk=hb_side_g

SMEs can use Living Lab networks to test and enter new markets!

Homecare & ILS Energy Efficiency

eParticipation eManufacturing

APOLLON: Advanced Pilots of Living Labs Operating in Networks

Demonstrate the value for SMEs of a European network of local open innovation platforms

Set up thematic networks of Living Labs across Europe

Develop a common approach for cross-border Living Lab experiments

What is needed for cross-border Living Lab

Networks?

Common methodology

Common ecosystem approach

Common research benchmark

Common platform guidelines

Common integration framework

Impact Creation Strategy

APOLLON

Methodology, Tools and Guidelines

eManufacturing

Health

Energy

eParticipati

on

Domain Networks

and Services by ENoLL

SMEs access other markets

LLABs Scale-up cross-border projects

Cross-border thematic domain Networks

manufacturing

media

health

energy

engage with Living Labs and Innovation experts

Access and Share knowledge by contributing to LL thematic domains http://www.apollon-pilot.eu

be actively involved in Living Lab Prize http://www.linkedin.com/groups?mostPopular=&gid=3182438

Innovators, SMEs and

Living Labs

ESoCE Industrial Forum

USER DRIVEN INNOVATION « OPEN » for BUSINESS Rome, 5 December 2011

New Benefits for SMEs Access Living Labs community

Living Labs are your new market “Reality check” and Commercial viability

Access network of clusters Complement your capabilities with new partners Set up Collaborative developments for new products/services

MaPEeR: New Approaches Towards RTDI Programmes Brussels 06/10/2011

Thank you for your attention!