Robert Stephenson

Section 004

Chrysler Goup LLC

• Automotive Industry• Major competitors: GM, Ford Motor Company,

Toyota, Hyundai, Mercedes, etc.

Company History

• In the early 1920’s, Maxwell Motor company hired Walter Chrysler to “rescue” or reorganize the company.

• The first Chrysler vehicle was launched in January, 1924.

• Chrysler Corporation was officially founded on June 6th, 1925.

• Chrysler Corporation served as Redstone Arsenals prime contractor from the 1950’s to the 1970’s.

Ownership/Financial Problems

• In 1998 Chrysler partnered up with Daimler-Benz AG to create DaimlerChrysler.

• In 2007 Chrysler was sold by Daimler to Cerberus Capital Management which later became Chrysler LLC.

• In 2008 Chrysler LLC went bankrupt and received bailouts from both President Bush and Obama.

• On June 10th, 2009, Chrysler LLC got out of bankruptcy when it was sold to Fiat to form an alliance which is now known as Chrysler Group LLC.

Ownership

CEO: Sergio Marchionne

CFO: Richard Palmer

Senior VP: Doug Betts

CEO Dodge: Reid Bigland

CEO Chrysler Brand: Saad Chehab

CEO Ram Truck Brand: Fred Diaz

CEO SRT Brand: Ralph Gilles

CEO Mopar: Pietro Gorlier

CEO Jeep: Michael Manley

Subsidiaries

Products

Chrysler: 300, 200, Town & Country.Dodge: Challenger, Charger, Caliber, etc.Ram Trucks: Ram 1500, 2500, 3500.Jeep: Grand Cherokee, Wrangler, Liberty.SRT: Charger, Challenger, Viper.Fiat: 500c, 500 by Gucci, 500 Abarth.

Products (cont’)

Global Presence

• Chrysler group has 28 manufacturing plants worldwide.• It’s the 16th largest automotive manufacturing company

worldwide.• It’s currently ranked 59th in the Fortune 500 rankings.• Headquarters in Auburn Hills, Michigan.

Advertising and Franchising Strategies

• Chrysler Building, New York, NY.• Greater Greensboro Chrysler

Classic

Financial Information

• You can’t invest in Chrysler anymore because it’s stocks were bought out by Fiat.

• Symbol: F.MI (MI stands for Milan which is an Italian market)

• Previous close: 4.67• Open: 4.72• 1 year target est: 5.13• Market Cap: 5.82B • Sales have increased a combined 43% in the past two

years since Chryslers near downfall in 2009.

Predictions for the future?

Questions?