robert michael murray - the power of data

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The Power of Data, the Importance of Moments and the Future of Storytelling

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1 // Introduction2 // Power of data

3 // Importance of moments4 // Future of storytelling

5 // Bringing it all together5 // Questions

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Power of data

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“Data! Data! Data! I can’t make bricks without clay!” — Sir Arthur Conan Doyle

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• Logistics and payment

• Knowledge share

• Information access

• Customer service

• Access control

• Vital signs monitoring

• Chronic disease management

• Brain / eye movement

• Physiological monitoring

• Weight / energy monitoring

• Gait and posture corrections

• Sport performance

• Fitness monitoring

• Navigation / tracking

• Data / media access

• Reactive response

• Proximity awareness

• and much more ….

Types / uses of data

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Importance of moments

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“Life isn’t a matter of milestones, but of moments.”—Rose Kennedy

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• An accident is an unexpected event that

changes one or more lives. It most affects a

focal character, and the driving force of the

incident is beyond that person’s control.

• A discovery is a passage from ignorance to

knowledge. It causes a change that arouses a

person’s feelings and stimulates a change in

attitude.

• A decision is a commitment to take action.

Jean Paul Sartre says we are the sum of our

decisions, our choices. Decisions are of two

sorts, expedient or ethical.

• A deed means actually doing something. A

character carries out a decision by taking

action.

Cinematic momentsA genuinely useful cinematic moment always drives the action forward, increases the tension, or penetrates characters more deeply.

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Future of storytelling

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“In the end, storytelling comes down to two things: connection and engagement.” — Ryan Mathews

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• Explains origins

• Define individual and group identity

• Communicate tradition and delineate

taboo

• Simplify and provide perspective; reduce

complex problems to a series of easily

digested principles

• Illustrate the natural order of things

• Concisely communicate complex history

• Communicate moral and ethical positions

and the transference and preservation of

values

• Illustrate relationships, to and with,

authority

• Describe appropriate responses to life or

model behaviors

• Define reward and detail the paths to

salvation and damnation

The power of storytelling

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Bringing it all together

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“I think the next generation of entertainment is experiential, where people go out of the house and go and get a unique experience.” —Mark Cuban

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1 // Pay attention to the action, activities, and behaviors or your community--data shows patterns, patterns provide insights

2 // Insights illuminate moments of opportunity to provide the right types of engagement in the right ways to your community

3 // Enabling moments empowers the ability of your community to share stories which foster connections and engagement

4 // Delivering relevant, memorable experiences will enable brands to create greater value by enabling their community to create value

Key takeaways

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Thank you!

Robert Michael Murraytwitter.com/rmmageddon

facebook.com/robertmichaelmurraylinkedin.com/in/robertmichaelmurray

robertmichaelmurray.com / matchfire.co

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robert michael murray - the power of data

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