Law Ruler's All-In-One Intake and Legal Case Management Software Helps a Large Personal Injury Firm to Manage a Multi-Million-Dollar Marketing Spend With a 20% Increase in New Case Sign-Ups.

2020 STUDY Robert J. DeBry and Associates

CASE

Challenge

For over 38 years, Utah's original personal law firm, Robert J. DeBry and

Associates stand as the most notable and longest-serving personal injury

law firm in the state and beyond. The firm has expanded to several other

regions including representing product liability to clients nationwide.

With over 200-years of combined experience, the firm is most recognized

for the largest wrongful death verdict in New Mexico's history. The firm took

on a trucking and management company and helped a family receive $58.5

million after the company violated safe trucking practices.

Last year, Robert J. DeBry also ranked 93rd in the U.S. on total marketing

spend - a grand achievement considering the competitive nature of the legal

field.

Over 200-Years

Combined Experience

One of Utah’s most notable

and longest-serving

personal injury law firms.

Recognized for helping a

family receive $58.5 million

after the company violated

safe trucking practices.

The challenge was how to save time by

tracking expenses and managing

marketing spend and media dollars.

Eight years into his tenure as COO of Robert J. DeBry, Russell Witt identified

the need for a technical overhaul, specifically within the firm's information

systems and digital marketing.

Russell noted that the firm experienced challenges in the following areas:

• Tracking their expenses.

• Managing their marketing spend and media dollars.

• Keeping timeframes & statutes in-check in a vastly automated industry.

• Maintaining high retention of clients throughout the intake process.

• Intake funnel loss prevention.

2

Law Ruler's enterprise-level software development on the backend

seamlessly integrated into the existing programs that Robert J. DeBry was

already using within the firm's tech stack.

Law Ruler was able to customize their platform for everyday use within

the firm's unique workflow and implement best-practice improvements to

increase sign-ups. The software has enabled the attorneys at Robert J.

DeBry to schedule, follow-up, text, send messages to, and calendar

appointments directly in Law Ruler, directly resolving their prior issues with

keeping up and checking timeframes, client retention and preventing funnel

loss during the intake process.

Law Ruler's Legal CRM and Legal Case Management Software provided

Robert J. DeBry with greater transparency throughout the firm and better

understanding of where their marketing dollars were being spent.

Russell Witt, COO, Robert J. DeBry

Law Ruler allowed us to go into our

current efforts without doing

anything else, plug it in and tap

into a revenue stream that we

weren't capturing

“

“ Law Ruler makes you

sleep better at night

because you're not

second-guessing your

marketing spend. Russell Witt, COO, Robert J. DeBry

“

“

“ I know every case that originated

from PPC and whether it converts

or not because of the way we've

got it set up on Law Ruler. This

allows us to direct our ad spends

better.

“

Russell Witt, COO, Robert J. DeBry 3

Solution

20% INCREASE IN

BUSINESS THAT

WASN’T

PREVIOUSLY

AVAILABLE BEFORE

LAW RULER.

20%

Results

20% MORE SIGN-

UPS, FUELING

THEIR ABILITY TO

CHASE THE CASE.

EVERY DAY.

EVERY MONTH.

95 to 97%

SIGN-UP RATE

FOR NEW

CASES.

100%

ATTRIBUTION TO

PPC & 100%

CONFIDENCE IN

PPC CAMPAIGNS. 4

20%

95 to 97%

100%

5

Solution

Summary

Law Ruler was always

there… when I needed

something, always. Russell Witt, COO, Robert J. DeBry

“ “

Law Ruler offers an accurate and formidable system for law firms to use

and depend on to fuel their growth. Their powerful legal practice

management software has enabled Robert J. DeBry & Associates to

strengthen their intake process.

Robert J. DeBry has attributed their success to Law Ruler. The firm is

appreciative of Law Ruler's knowledgeable sales team, excellent

customer service, and phenomenal support team. They also recommend

Law Ruler particularly due to the working-relationships, people, and

functionality that the platform provides.

Russell Witt, COO, Robert J. DeBry

If you feel like you’re losing clients because

you’re not tracking or handling your intake

appropriately, the software pays for itself,

almost immediately.

“ “

“ Nine times out of ten, if I’ve asked for

something, Law Ruler support could

provide it. Russell Witt, COO, Robert J. DeBry

“

About

Law Ruler Law Ruler Software, LLC is an all-in-one system for practice

management, legal CRM, and intake. It was built to solve a deficiency

within the Mass Tort and Personal Injury marketplace and has been

expanded to be a recognized solution for all types of law firms.

They're the #1 intake solution on the market with the Legal Practice

Management Software features that you need!

The origins of Law Ruler are from the days of the Deepwater Horizon "Oil

Claim Calculator", which was developed in 2011 by our current CTO, Daniel

Jacobs.

Since 2011, Law Ruler

Software, LLC continues to

solve deficiencies within the

Mass Tort and Personal

Injury marketplace.

Our team developed the BP

Oil Spill software that

managed intakes and claims

for BP Oil Spill Losses.

Law Ruler developed the

BP Oil Spill software to

manage over 3 Billion

Dollars in intakes and

claims for the BP Oil

Spill losses.

Featured as a national

and international top

story on ABC News, The

London Times, and other

various news sources;

the software app has

since diversified into

multiple areas of the

legal space.

6

abc

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Law Ruler Software, LLC