ROB McLOUGHLINBroadcaster and Executive

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

Dazzling changes to 21st Century MediaInternet advertising to reach $3.15bnYOUTUBE 1bn users monthly Apple Go RadioLaunch Beats One with Zane Lowe

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

Embarrassing Bodies – 4m viewersTrust Me I’m a Doctor – 2.4m viewers24 Hours in A and E – 2.4m viewersCasualty/Holby City – 4.5m

MEDIA CAN MOVE MOUNTANS

Comic Relief - £1bn (1985)Children in Need -£600m (1980)Sports Relief - £51m plus raised in 2014NHS/Public Health spend millions on major health campaigns.

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

Granada Community Challenge - £12.5mLive Challenge - £1.4mAnti-Polyurethane foam campaign – bannedDefibrillator campaign –Asbestos campaign.

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

Northamptonshire:

‘Government says its in the East Midlands, the BBC says its in East Anglia’

BBC Executive

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

Key Question: Could Northamptonshire take control of its own messaging and media and do something unique in the area of health?

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

Is it too complicated?Fear of Media?Too Busy?Not ambitious?Crisis facing NHS?

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

ABC TV AUSTRALIA

CLIP FROM ‘4 CORNERS’AIRED OCTOBER 2014

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

What do people say about Northamptonshire?

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

What do people say about Health and Wellbeing in the county?

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

What do people say about communications?What is the use of eHealth/Tele-Health Currently?

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

Recommendations:LeadershipNew initiatives to drive excellence and

promote improvements (including Francis Crick Awards)

Build new media relations

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

Create a central portal gateway for all parts of the health ecology to contribute

Step by Step to major broadcast/social media initative.

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS

‘The Best years lie ahead of the county’

One contributor

NORTHAMPTONSHIRE HEALTH AND COMMUNICATIONS