roadside signs · distance from sign (feet)3 speed traveling (miles per hour) 30 40 50 60 70 50 ft...
TRANSCRIPT
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Roadside Signs 2017 Kentucky Farm Bureau Certified Roadside Farm
Market Educational Meeting
Brett Wolff – [email protected]
Alex Butler – [email protected]
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
What works best?
• Proper signs and how to use
them
• Color and font design tips
• Keep Motorist in mind when
picking a location for your sign
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Proper signs and how to use them
• Directional Signs
• Entry Signs
• Merchandising Signs
• Informational signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Directional Signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Directional Signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Entry Signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Entry Signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Merchandising Signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Merchandising Signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Informational Signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Design
• Be consistent, neat and truthful
• Color matters
• Font should be easy to read
• Check grammar and spelling!
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Sign color is important
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Choose font that is easy to read
Font Styles to avoid
• Thin Fonts- may be difficult for text to be seen from a distance.
• Script fonts – may make it difficult to read text at all.
• ALL CAPS – UPPERCASE FIRST AND LOWERCASE FOR THE
REMAINING LETTER ARE EASIER FOR THE BRAIN TO
PROCESS.
• Crowded letters also make it difficult to read – spacing between letters is called kerning
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
For non-motorists
Choose easy to read font sizes
Readable Distance from Sign for Maximum
Impact
Maximum Readable Distance Letter Height
(feet) (feet) (feet)
30 100 3
40 150 4
60 200 6
• 1 inch letter height
per 10 feet of legibility
distance
• 72 inch font typically
prints 1 inch in height
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
For non-motorists
Choose easy to read font sizes
Readable Distance
from Sign for
Maximum Impact
Maximum
Readable
Distance
Letter
Height
(feet) (feet) (feet)
30 100 3
40 150 4
60 200 6
• 1 inch letter height
per 10 feet of legibility
distance
• 72 inch font typically
prints 1 inch in height
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
For motorists: Letter height at various distances
Distance from Sign
(feet)
Upper Case Letter
Height (inches)
Lower Case Letter
Height (inches)
50 ft 1.7* 1.3*
100 ft 3.3* 2.5*
150 ft 5.0* 3.8*
200 ft 6.7 5.0
250 ft 8.3 6.3
300 ft 10.0 7.5
400 ft 13.3 10.0
500 ft 16.7 12.5
*Note uniform traffic standards for guide signs described in
the text above indicates minimum letter heights larger than
these.
Minimum:
Uppercase – 6in.
Lowercase – 4.5in.
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Minimize Words
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Estimated number of words
read by distance and speed Distance From Sign (feet)3 Speed Traveling (miles per hour)
30 40 50 60 70
50 ft 3 3 2 2 1
100 ft 7 5 4 3 3
150 ft 10 8 6 5 4
200 ft 14 10 8 7 6
250 ft 17 13 10 9 7
300 ft 20 15 12 10 9
400 ft 27 20 16 14 12
500 ft 34 26 20 17 15
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Sign placement prior to turn
Speed Traveling (mph) Estimated Distance Needed
to Slow Safely for Turn
30 ft 300 ft
40 ft 400 ft
50 ft 500 ft
60 ft 600 ft
70 ft 700 ft
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Regulations for
Tourist Oriented Directional Signs
• City or county
planning and zoning
office
• For Tourist Attraction
– Must be open 5 days a week
– Operating 8 hours each day
– One day must be a weekend
• State Department of
Transportation
– 603 KAR 4:040 TOD Signs
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Tips for Operator
• If making your own sign for
outside…
– Use high equality exterior enamel
paint
– Cover completely with a protectant
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
HUGE Thanks
Megan Bruch Leffew
Marketing Specialist
(931) 486-2777
www.ag.tennessee.edu/cpa
www.facebook.com/ValueAddedAg
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Special Thanks
Fran McCall
Commodity Specialist
(502)495-5000
https://www.kyfb.com/federation/roadside-farm-markets/
UNIVERSITY OF KENTUCKY
DEPARTMENT OF AGRICULTURAL ECONOMICS
Contact Information
Brett Wolff
Alex Butler