roadshow asia out there media
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Strictly Confidential, © by Out There Media GmbH
Mobile Squared
RoadshowAsia
Turning Mobile Advertising into a Real Business
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AdvertiserMediaAgency
Out There Media
OperatorsAudience
Advertiser
......
ML PH SG GR AT DE UK RU CR CZ FR UC HN BL TR18 network operators in 15 countries
About Us
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Strictly Confidential, © by Out There Media GmbH
Selected Operators and Customers
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Turning Mobile Advertising into a Real Business…
…while making consumers happy!
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The situation today…
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Chirodeep, 75,
Kerala, loves
music and
smoking
Rendering
Handset Problems
Bad Targeting
Bad Design
Targeting
Long Loading Times
Standards
PML/ XML
Unqualified Staff
Wrong Operator
Advertising Agency
Creative Agency
Media Agency
Bad Concept
Operator 2
Operator 1
Operator 3
ContextualBehavioral
Guidelines
???$$$
…confusion
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Operator
Marketplace Operator
Operator
Advertiser
Advertiser
Advertiser
Operator
Operator
Operator
Mobile Advertising Marketplace
The solution: reach & transparency maximize mobile ad spend
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Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
75% find the offer “very attractive”
92% are happy with the advertisement
Happy Consumers!
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• REACH: • + 260% increase in ad spend/campaign (markets where all operators
are unified via our marketplace vs cluttered offering)• 5 x more campaigns per month in market with marketplace
• PERSONAL RELEVANCE:• 25% conversion rate in 3 months for ad supported offerings• Up to 45% response rates for targeted, relevant ads => ad is perceived
as valuable content
• LOCATION:• 17% redemption of vouchers and coupons• 60% increase in Loyalty
Some evidence and facts
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1. Be Relevant and Add Value!
2. Be Transparent – No Hidden Small Print!
3. Ease of Transaction in order to Increase Brand Interaction!
4. Privacy!
5. Always get subscriber Permission (=Opt-In)!
The big 5 key success factors
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Thank you!
Fabrizio CarusoVice President Business Development
[email protected]+65 966 74247
www.out-there-media.com
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH
Strictly Confidential, © by Out There Media GmbH