““Roads Leading to EXCELLENCE”Roads Leading to EXCELLENCE”““Roads Leading to EXCELLENCE”Roads Leading to EXCELLENCE”Public and Media RelationsPublic and Media RelationsPublic and Media RelationsPublic and Media Relations

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Name: Wanda L. Peters

Title: Publication Director & Asst. Professor

Department: The Gramblinite (Mass Communication)

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Campus Communications Role

I disseminate the following information:

General news and commentary (campus, community, state, national, international)

My recipients are...

Internal: (circle) students / staff / faculty / admin.

Media outlets and other external audiences

Campus and external audiences

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Information ResourcesI need information from…

Internal: Every campus source possible (not just media relations). External: all the traditional sources we currently receive information from.

I receive information from...Internal: Media relations and personal sources

campus-wide (phone calls, fliers, walk-ins, e-mail). External: Press releases (snail mail, e-mail, fax) from government agencies, businesses, PR agencies, etc.; and syndicated news services (like Associated Press, Black College Wire).

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Communications Vehicles

I communicate to my audiences via:

Radio broadcasts

Television: News broadcasts

Television: Closed Circuit

Internet/web site

Email blasts

Social media

Telephone

Electronic & hard copy documents

Other vehicles/devices (specify)Newspaper

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Flow of information (narrative instead of flow chart) Paper gets information from numerous sources

on and off campus.

Materials include news and feature stories, commentary, photos, requests for coverage. Material includes both past and upcoming events.

Determination is made as to what gets covered on campus and what non-campus news to include.

Paper is produced weekly. The website is updated when the papers comes out and contains material from the print edition, as well as any “breaking” news. Students produce the newspaper and maintain the website.

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Flow of information (narrative instead of flow chart) Staff tweet live from some events and post videos

on Tumblr, Vimeo or YouTube.

Paper is distributed in buildings across campus and in local businesses.

Paper is mailed to list of paid subscribers, some libraries and other HBCUs.

Gramblinite reporters also write for various websites like hbcubuzz.com and hbcu digest.com.

Content is often selected for inclusion on Black College Wire, a national news service.