roadmaps for digital asset management
DESCRIPTION
Roadmaps for Digital Asset Management. Economic Value of Media Assets. Michael Moon, President GISTICS Incorporated [email protected] www.gistics.com. Multichannel Business Models. From theory of business to customer “WOW”. What most contributes to the success of a multichannel business?. - PowerPoint PPT PresentationTRANSCRIPT
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Michael Moon, PresidentGISTICS [email protected]
Roadmaps for Digital Asset Management
Economic Value of Media Assets
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MultichannelBusiness Models
From theory of business
to customer “WOW”
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What most contributes to the success of a multichannel business?
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Where do buyers and sellers now meet?
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What drives marketing today?
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Through which systems do digital assets flow?
Most DAM Systems
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Which technologies most affect the success of digital business process? Multichannel brands?
N-tier computing infrastructure
Key technologies:– Digital asset
management– Middleware– eService platforms– Brand-knowledge user
interface
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How might an enter-tainment enterprise deploy DAM?
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How does a fully deployed DAM embed a business model and process?
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Media Asset Management
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How do we define media asset management (MAM)?
•Digital mediaPrint, electronic, film
•AssetEconomic value• Commercial assets• Process agents
•ManagementApplication of knowledge to work
•Media asset managementPractice of systematic reuse or reexpression of media
•Content ≠ media assets
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How do we define the discipline of media asset management (MAM)?
Systematic organ-ization of reusable or referencible media for rapid retrieval and/or insertion into a work process,
resulting in the transformation of media into new economic assets (brand equity) that increase business valuations
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What are the basic functions of MAM?
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What attainments characterize full deployment of MAM?
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What can we learn from ASPs about MAM?
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What kinds of MAM solutions exist?
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Individual productivity benefitsLarge studio with 36 to 120 media producers
M126
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Workgroup productivity benefitsLarge studio with 36 to 120 media producers
M127
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Revenue enhancement benefitsLarge studio with 36 to 120 media producers
M129
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How deep is the yogurt? Studio benchmarks for a large studio (36 to 120 media creators)
Total files: 530,000Locations stored: 195 internally/
310 externally
Cost to create: $123.75
Duplicates: 42%File management time: 2.9 hours/week
File transfer time: 3.97 hours/week
Labor cost: $55.85/hour
Revenue potential: $100.81/hour
Savings from reexpression: $74.25 per instance
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How large is the spoon?ROI for an advertising agency with 47 media producers
Futzing with files: 6,479 hours/year
Transferring files: 9,969 hours/year
File lookups: 168,676 times/year
Number of files: 523,795Individual productivity gains: $302,261Workgroup productivity gains: $239,133Revenue enhancements: $941,1333-year cost: $181,5453-year payback: $1,300,193ROI: 7.17 times
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Contact Info
Michael Moon
President
GISTICS Incorporated
30 Millard Road
Larkspur, CA 94939
415 924-3703 tel
415 927-4337 fax
www.gistics.com
At amazon.com borders, BN.co and
PMAI bookstore