roadmapping enterprise learning: drivers, trends and potential game changers

04/11/2023 Christian Voigt (Centre for Social Innovation)

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When you don’t find your way and time is running out, you don’t want to find yourself in this street …

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Roadmapping enterprise (micro-) learning:

Drivers, trends and potential game changers

C. Voigt (ZSI, Vienna),

T. Holocher-Ertl (ZSI, Vienna),

F. Giorgini (eXact learning, Italy)

MicroLearning 6.0 - Designing MicroLearning ExperiencesInnsbruck, Monday, July 9, 2012, 14:00-17:30


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Roadmapping Knowledge Architecture – Objectives

Market: why - drivers

Product: what - revenue

Technology: how – resources

Phaal R, Muller G. 2009.

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Outline

Roadmapping & Strategic Planning Frameworks

Process: (1) awareness raising, (2) drivers & trends, (3) game changers

Each step is a push / pull interaction

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Roadmapping as strategic planning …STEPLSocial, Technical, Economical, Political, Legal

Phaal R, Farrukh CJP, Probert DR. 2005

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Roadmapping Maturity Levels

L1 – For individuals, understanding and organising

L2 – For organisations, proactive planning

L3 – For cluster, including environmental data (PESTL), cross-sectorial coordination (Interactive)

L4 – Monitoring systems, real time updates,

Current

Phaal R, Farrukh CJP, Probert DR. 2005

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Interactive roadmapping

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Pull and push perspectives

04/11/2023 Christian Voigt (Centre for Social Innovation) 8

Awareness Raising

Local-Global Alignment

Anticipating Game-changer

Needs / Visions(interviews)

Local Drivers (surveys)

Weak Signals(Delphi)

Challenges (research

publications)

Global Trends (research

publications)

Weak Signals(Text Mining)

Pull

Push

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04/11/2023

Christian Voigt (Centre for Social Innovation)

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Step 1: Awareness Raising /Why should we change?


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Pull: Products and services in 5 yrs

No response 24%

The same or similar

27%Don't know

18%

Something else 31%

TEL-Providers (n=45)

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Push: Current challenges

Making skills development less of a by-product and find ways of integrating business processes and (informal) learning

Making underlying technology infrastructures and content production affordable

Increased focus on learner activities (social networks, learner generated content)

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04/11/2023


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Step 2: Local Drivers & Global Trends What should we change?


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Pull: Surveying TEL-Providers

Netherlands7%

United States of America

4%

India4%

Germany4%

United Kingdom of Great Britain

31%

Finland27%

Switzerland2%

Norway2%

Italy2%

Belgium2%

France13%


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Pull: Main drivers for learning

Social44%

Technical24%

Economical24%

Political2%

Legal4%


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Pull: Examples

P - Actions from the boards of education

L - compliance trainings (health & safety) and learning about data protection.

S- Quick, short, inspirational learning bits, self-improvement and competitive edge …

T – ease of access, cloud services; collaborative workspaces

E - Human Capital Management solutions; Connection to business goals

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Push: Drivers as per published documents and studies

P – ET 2020 document: learner mobility, employa-bility, entrepreneurship, social cohesion and active citizenship

L - Directive 95/46/EC: clear collection purpose, not stored longer as necessary, employees have the right to access and correct the collected data

E – Performance indicators (yes), learning to innovate (double loop). Senge (1997) - companies observe their performance and markets and reinvent themselves accordingly

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04/11/2023


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Step 3: Anticipating Game-changerThinking long-term ….


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Pull: Delphi (work in progress)

Economical (Higher Ed)

– Students are seen as customers, expecting more for their

money

– Cheap large-scale online courses are a threat to the

Academy

– Graduate unemployment will be an issue for years to come

Technological (Higher Ed)

– …

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Push: Text mining as a means of crowd sourcing

700 TEL-relevant blogs

2010 and 2011: 7000 individual posts per year

“tm” package for R

Dictionary approach via the Harvard General Inquirer Classification System

Voigt C, Cooper A. 2012

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First Results from ‘Legal’ and ‘Economical’ categories

Legal Aspects Economic Aspects

1 Injunction against MS Word (XML spec) (0.097)

More Productive Outside the Office (0.242)

2 Prof. Dev. Videos re equity in schools (0.092)

Not-So-Radical Ideas to Save Ed with $100 Million Bucks (0.235)

3Lawsuit - Apple fixing price of e-books (0.031)

Education voucher systems and profit (0.212)

4 No Child Left Behind legislation & special needs learner (0.026)

Virtual education - cost savings and academic gain in Texas (0.200)

5 NCLB legal definition of a “highly qualified” teacher (0.023)

Financing a technology driven education reform (0.109)

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So how would a contextualized & interactive Microlearning roadmap look like?

Subset of the data mentioned …

Depends on multiple stakeholders …

Next action during EC-TEL 2012

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References

Phaal R, Farrukh CJP, Probert DR. 2005. Developing a technology roadmapping system, Technology Management: A Unifying Discipline for Melting the Boundaries, Vol. 31: 99 - 111

Phaal R, Muller G. 2009. An architectural framework for roadmapping: Towards visual strategy. Technological Forecasting and Social Change 76(1): 39-49

Senge PM. 1997. The fifth discipline. Measuring Business Excellence 1(3): 46-51

Voigt C, Cooper A. 2012. Context-aware roadmapping through large scale data sifting and stakeholder workshops: Practical demo for the Special Track Research 2.0;, 12th International Conference on Knowledge Management and Knowledge Technologies Graz, Austria

http://www.learningfrontiers.eu/

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Contact Details

www.zsi.at/users/156

www.slideshare.net/chrvoigt

www.twitter.com/chrvoigt

www.linkedin.com/in/chrvoigt

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