ROADMAP

Michigan Farmers MarketANNUAL CONFERENCE

March 5-6, 2019 » Michigan State University » East Lansing, MI

TO RESILIENCY

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Tuesday, March 5, 20198:00 - 9:00 a.m. Registration, Atrium

9:00 - 9:30 a.m. Conference Welcome, Auditorium (Room 1200)

9:30 - 10:30 a.m. Keynote Session, Auditorium (Room 1200)

10:30 - 10:45 a.m. Morning Break, Atrium

10:45 a.m. - 12:00 p.m. Breakout Sessions I

12:00 - 1:00 p.m. Lunch, ConservatoryMarket Manager Mentorship Program Meet & Greet, Room B109

1:00 - 1:30 p.m. Lightning Round, Auditorium

1:30 - 3:00 p.m. Member Engagement & Networking Session, Atrium

3:00 - 3:15 p.m. Afternoon Break, Atrium

3:15 - 4:30 p.m. Plenary: Welcoming Diversity at Michigan Farmers Markets, Auditorium

6:00 - 8:00 p.m. Happy Hour, Ellison Brewery + Spirits, East Lansing4903 Dawn Avenue, East Lansing, MI 48823

Wednesday, March 6, 20198:00 - 9:00 a.m. Registration, Atrium9:00 - 10:00 a.m. MIFMA Annual Meeting, Auditorium (Room 1200)10:00 - 10:15 a.m. Morning Break, Atrium10:15 a.m. - 12:00 p.m. Roundtables, Conservatory12:00 -1:00 p.m. Lunch, Conservatory

Continuing the Diversity Discussion, Room B1091:00 - 2:15 p.m. Breakout Sessions II2:15 - 2:30 p.m. Afternoon Break, Atrium2:30 - 3:45 p.m. Breakout Sessions III

3:45 - 4:30 p.m. Closing Remarks and Awards, Auditorium

CONFERENCE AT A GLANCE

FARMERS MARKETM I C H I G A N

A S S O C I A T I O N#FarmersMarketsMI #MIFMAconference

Market Manager Mentorship Program Meet & Greet (Room B109) Tuesday, March 5, 12:00 - 1:00 p.m.Those interested in participating in the 2019 Market Manager Mentorship Program will gather for networking, introductions and program information. If you would like to serve as a mentor or be paired with one, consider attending to learn more.

Happy Hour (Ellison Brewery + Spirits, East Lansing, MI) Tuesday, March 5, 6:00 - 8:00 p.m.Join MIFMA staff and board members at Ellison Brewery and Spirits in East Lansing for an informal happy hour. Market managers, farmers and vendors, community partners, speakers and market supporters will be able to meet and network. Locally sourced foods and beverages will be available for purchase.

MIFMA Annual Meeting (Auditorium) Wednesday, March 6, 9:00 - 10:00 a.m.The MIFMA Annual Meeting will showcase our efforts over the past year and provide a context for understanding the farmers market community in Michigan. During the meeting, members will elect new members to the MIFMA Board of Directors. The board is instrumental in providing leadership and direction for the association. The slate of candidates is provided to members in advance and is available at www.mifma.org.

Continuing the Diversity Discussion (Room B109) Wednesday, March 6, 12:00 - 1:00 p.m.One of MIFMA’s core values is diversity and unity, and working towards shared values and common goals while respecting differences. Join the MIFMA Racial Equity Committee to continue building upon previous conference sessions and the Plenary session on Tuesday entitled “Welcoming Diversity at Michigan Farmers Markets.

Market Manager Certificate Program Continuing Education Since 2011, MIFMA has been recognizing market managers as trained professionals through its Market Manager Certificate Program (MMCP). Market managers who have received certification through the MMCP can demonstrate their continued learning by earning Professional Development Hours towards recertification. Please look for the green map location icon to indicate which conference sessions are eligible to earn Professional Development Hours for those certified market managers seeking recertification.

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Joe Borgstrom Place+MainJoe Borgstrom is not only an accomplished professional in the fields of Downtown Redevelopment, Community and Economic Development, Main Street and Placemaking, but is a devoted champion of Michigan farmers markets. His 20+ year career includes executive management at the local non-profit and state government levels, project financial structuring and evaluation, fund development, foreign direct investment recruitment, program management, public speaking and consulting. He and his teams have used state and local incentives to leverage more than $2.2 billion in private investment into communities. He has worked as a senior director in state government, earning recognition as a leader in Main Street, Community Development Block Grants, and Brownfield redevelopment and has been the President & CEO of a 5-star Accredited Chamber of Commerce, the highest accreditation rating given by the U.S. Chamber of Commerce. Today, Joe is a Principle with the firm Place + Main Advisors where he works with communities and developers alike to create quality places.

KEYNOTE

Market Manager Mentorship Program Meet & Greet (Room B109) Tuesday, March 5, 12:00 - 1:00 p.m.Those interested in participating in the 2019 Market Manager Mentorship Program will gather for networking, introductions and program information. If you would like to serve as a mentor or be paired with one, consider attending to learn more.

Happy Hour (Ellison Brewery + Spirits, East Lansing, MI) Tuesday, March 5, 6:00 - 8:00 p.m.Join MIFMA staff and board members at Ellison Brewery and Spirits in East Lansing for an informal happy hour. Market managers, farmers and vendors, community partners, speakers and market supporters will be able to meet and network. Locally sourced foods and beverages will be available for purchase.

MIFMA Annual Meeting (Auditorium) Wednesday, March 6, 9:00 - 10:00 a.m.The MIFMA Annual Meeting will showcase our efforts over the past year and provide a context for understanding the farmers market community in Michigan. During the meeting, members will elect new members to the MIFMA Board of Directors. The board is instrumental in providing leadership and direction for the association. The slate of candidates is provided to members in advance and is available at www.mifma.org.

Continuing the Diversity Discussion (Room B109) Wednesday, March 6, 12:00 - 1:00 p.m.One of MIFMA’s core values is diversity and unity, and working towards shared values and common goals while respecting differences. Join the MIFMA Racial Equity Committee to continue building upon previous conference sessions and the Plenary session on Tuesday entitled “Welcoming Diversity at Michigan Farmers Markets.

Market Manager Certificate Program Continuing Education Since 2011, MIFMA has been recognizing market managers as trained professionals through its Market Manager Certificate Program (MMCP). Market managers who have received certification through the MMCP can demonstrate their continued learning by earning Professional Development Hours towards recertification. Please look for the green map location icon to indicate which conference sessions are eligible to earn Professional Development Hours for those certified market managers seeking recertification.

CONFERENCE HIGHLIGHTS

Time Location Session Description

9:00-9:30 AM AuditoriumWelcome Chris Broadbent, MIFMA Interim Board ChairJoin us as we kick off the 2019 Michigan Farmers Market Conference!

9:30-10:30 AM Auditorium

Keynote PresentationJoe Borgstrom, Place+MainHear from Joe Borgstrom, accomplished professional in the fields of Downtown Redevelopment, Community and Economic Development, Main Street and Placemaking, as we kickoff the 2019 Michigan Farmers Market Conference.

10:30-10:45 AM Morning Break

10:45 AM-12:00 PM

Auditorium

Food Safety at Farmers Markets: MDARD Licensing and Regulations Jaime Hayes, Michigan Department of Agriculture & Rural Development (MDARD)Hear from the Michigan Department of Agriculture and Rural Development (MDARD) about the regulations, licenses, and inspections in place to ensure food safety at farmers markets and learn what vendors need to do to comply with these regulations. Take what you learn back to your market to examine your market through a food safety lens.

Room A149

Positioning Your Farmers Market as a Community Asset Sara Cozolino, Holland Farmers Market; Daryl Pierson, Wayne State University; Dayna Popkey, Growing HopeJoin us to hear from a panel of speakers who have used a variety of approaches to help build strong relationships within communities and position their farmers markets as valuable community assets and resources.

Room A155

Beyond the Basics: Elevate your Market’s Social Media and Online Video Presence Cassie Cotton, Piper & Gold; Dan Hartley, Dan Hartley Video, LLCSo you have social media accounts for your market and are ready to see what’s next? Join this session to learn how you can elevate your market’s online presence through video and other fun and engaging ways to reach new customers.

12:00-1:00 PMConservatory

Room B109

LunchMentorship Program Meet & Greet

1:00-1:30 PM Auditorium

Lightning RoundJoin us for a handful of super quick and engaging presentations from your fellow Michigan farmers market fanatics! If you hear something that sparks your interest, there will be plenty of time for questions and conversations after the presentations.

1:30-3:00 PM Atrium

Member Engagement and Networking SessionJoin us in the Atrium for an afternoon of networking with exhibitors, experts, and partnering organizations. Remember to bring your business cards and be ready to stamp your “Passport” for an opportunity to win networking prizes! Be sure to visit the MIFMA booth to update your market’s listing on the Find a Farmers Market feature of www.mifma.org.

3:00-3:15 PM Afternoon Break

3:15-4:30 PM Auditorium

Welcoming Diversity at Michigan Farmers Markets Quentin Tyler PhD, MSU College of Agriculture and Natural Resources; Katusha Galitzine BA, JD, MSU College of Agriculture & Natural Resources - Office of Diversity, Equity and InclusionOne of MIFMA’s core values is diversity and unity, working towards shared values and common goals while respecting differences. Join this Plenary Session for a conversation with Dr. Quentin Tyler and Katusha Galitzine of Michigan State University’s College of Agriculture and Natural Resources focusing on how we all can work independently and together to ensure farmers markets are welcoming and inclusive to our diverse Michigan population.

6:00-8:00 PMEllison

Brewing + Spirits

Happy HourJoin MIFMA staff and board members at Ellison Brewery and Spirits in East Lansing for an informal happy hour. Market managers, farmers and vendors, community partners, speakers and market supporters will be able to meet and network. Locally sourced foods and beverages will be available for purchase.

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This session qualifies for 1 Professional Development Hour for MIFMA’s Continuing Education program for Certified Market Managers. Learn more at www.mifma.org/continuinged

SCHEDULE TUESDAY, MARCH 5

Time Location Session Description

9:00-9:30 AM AuditoriumWelcome Chris Broadbent, MIFMA Interim Board ChairJoin us as we kick off the 2019 Michigan Farmers Market Conference!

9:30-10:30 AM Auditorium

Keynote PresentationJoe Borgstrom, Place+MainHear from Joe Borgstrom, accomplished professional in the fields of Downtown Redevelopment, Community and Economic Development, Main Street and Placemaking, as we kickoff the 2019 Michigan Farmers Market Conference.

10:30-10:45 AM Morning Break

10:45 AM-12:00 PM

Auditorium

Food Safety at Farmers Markets: MDARD Licensing and Regulations Jaime Hayes, Michigan Department of Agriculture & Rural Development (MDARD)Hear from the Michigan Department of Agriculture and Rural Development (MDARD) about the regulations, licenses, and inspections in place to ensure food safety at farmers markets and learn what vendors need to do to comply with these regulations. Take what you learn back to your market to examine your market through a food safety lens.

Room A149

Positioning Your Farmers Market as a Community Asset Sara Cozolino, Holland Farmers Market; Daryl Pierson, Wayne State University; Dayna Popkey, Growing HopeJoin us to hear from a panel of speakers who have used a variety of approaches to help build strong relationships within communities and position their farmers markets as valuable community assets and resources.

Room A155

Beyond the Basics: Elevate your Market’s Social Media and Online Video Presence Cassie Cotton, Piper & Gold; Dan Hartley, Dan Hartley Video, LLCSo you have social media accounts for your market and are ready to see what’s next? Join this session to learn how you can elevate your market’s online presence through video and other fun and engaging ways to reach new customers.

12:00-1:00 PMConservatory

Room B109

LunchMentorship Program Meet & Greet

1:00-1:30 PM Auditorium

Lightning RoundJoin us for a handful of super quick and engaging presentations from your fellow Michigan farmers market fanatics! If you hear something that sparks your interest, there will be plenty of time for questions and conversations after the presentations.

1:30-3:00 PM Atrium

Member Engagement and Networking SessionJoin us in the Atrium for an afternoon of networking with exhibitors, experts, and partnering organizations. Remember to bring your business cards and be ready to stamp your “Passport” for an opportunity to win networking prizes! Be sure to visit the MIFMA booth to update your market’s listing on the Find a Farmers Market feature of www.mifma.org.

3:00-3:15 PM Afternoon Break

3:15-4:30 PM Auditorium

Welcoming Diversity at Michigan Farmers Markets Quentin Tyler PhD, MSU College of Agriculture and Natural Resources; Katusha Galitzine BA, JD, MSU College of Agriculture & Natural Resources - Office of Diversity, Equity and InclusionOne of MIFMA’s core values is diversity and unity, working towards shared values and common goals while respecting differences. Join this Plenary Session for a conversation with Dr. Quentin Tyler and Katusha Galitzine of Michigan State University’s College of Agriculture and Natural Resources focusing on how we all can work independently and together to ensure farmers markets are welcoming and inclusive to our diverse Michigan population.

6:00-8:00 PMEllison

Brewing + Spirits

Happy HourJoin MIFMA staff and board members at Ellison Brewery and Spirits in East Lansing for an informal happy hour. Market managers, farmers and vendors, community partners, speakers and market supporters will be able to meet and network. Locally sourced foods and beverages will be available for purchase.

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WEDNESDAY, MARCH 6Time Location Session Description

9:00-10:00 AM Auditorium

Annual MIFMA MeetingChris Broadbent, MIFMA Interim Board ChairJoin us as we review our efforts over the past year, introduce our 2019 advocacy priorities, and elect new members to the MIFMA Board of Directors.

10:00-10:15 AM Morning Break

10:15 AM-12:00 PM Conservatory Roundtable Discussions (See page 8 for this year’s roundtable questions.)

12:00-1:00 PMConservatory

Room B109

LunchContinuing the Diversity Discussion

1:00-3:45 PM Room A159

Hoophouses for Health GatheringFarmers participating in the Hoophouses for Health program will be gathering in the Auditorium for program specific content and educational topics related to hoophouse production and local food marketing. Please join us in welcoming Hoophouses for Health farmers to the conference!

1:00-2:15 PM

Room A155

Advancing Your Farmers Market through AdvocacyAnnie Shapiro, Fair Food Network; Audra Davis, SVRC Industries MarketplaceState and federal legislatures often consider policies that affect farmers markets and the farmers and vendors that sell at farmers markets. Attend this session to learn what you can do to get your voice heard on these issues, how best to develop relationships with legislators and how you can share your market’s story.

Room A149

Celebrating the Wins and Opportunities in the 2018 Farm BillAmanda Shreve, MIFMAThe Farm Bill passed in the fall of 2018 had the most positive votes of any Farm Bill in history! Join this session to learn about the wins and opportunities this important bill holds for the farmers markets and the local food system over the next four years and beyond.

Auditorium

Food Safety at Farmers Markets: MDARD Licensing and RegulationsKim Martin, Michigan Department of Agriculture & Rural Development (MDARD)Hear from the Michigan Department of Agriculture and Rural Development (MDARD) about the regulations, licenses, and inspections in place to ensure food safety at farmers markets and learn what vendors need to do to comply with these regulations. Take what you learn back to your market to examine your market through a food safety lens.

2:15-2:30 PM Afternoon Break

2:30-3:45 PM

Room A155

Double Up Food Bucks Joe Lesausky, MIFMA; Kellie Boyd, Fair Food Network; Denise Becker, Historic Farmers Market of LapeerNew and returning markets participating in the Double Up Food Bucks program during the 2019 market season will gather to celebrate program achievements, network and discuss best practices for implementation.

Auditorium

Boosting Your Reach through New Market Programs Linda Bader, St. Louis Farmers Market; Rebecca Henne, MSU ExtensionAs you add new programs to your market, you may find that your market sees positive results beyond just the scope of the program. Join this panel to learn about three new programs added to markets in Michigan and how introducing those programs to the market had positive impacts beyond the programs’ outcomes.

Room A149

Surviving a Market Crisis with an Effective Communications Plan Veronica Gracia-Wing, Piper & GoldHow would you approach communications during an emergency or crisis at your farmers market? What if someone got sick from food they bought at the market? Or if there was an accident, and someone got hurt? This session will help you think through a crisis communications plan and how to talk to the media and other stakeholders about what happened and how your market will respond to the situation.

3:45-4:30 PM AuditoriumClosing Remarks and AwardsJoin us for as we wrap up the 2019 Michigan Farmers Market Conference, honor a number of dedicated individuals, and look ahead to planned activities throughout the year.

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ROUNDTABLE DISCUSSION QUESTIONS1) One of the keys to resiliency can be surviving through and embracing change. Farmers markets can go through a number of changes including transitions in leadership and/or governance, moving location, funding shifts, and more. What changes have affected the farmers markets you have been involved with and what have been the key factors influencing the market’s ability to survive those changes and continue to thrive?

2) The local and regional food system scene has been growing and evolving rapidly in the last 10 years. Farmers and food producers now have expanded markets for their local products including restaurants, food hubs, institutional buyers, new retail models and farmers markets. What role do farmers markets play in this evolving local food system and how can vendors and market managers work together to place farmers markets at the forefront of the local food movement?

3) What can MIFMA do for you? As a member-based association, it’s important to MIFMA that we are working to meet the needs of our members. Share with MIFMA your feedback on what benefits you would like to see offered by our association, what training topics and speakers you would like to see addressed and any other feedback you can provide to help MIFMA serve you better!

Wednesday, March 6 | 10:15 AM - 12:00 PM | Conservatory

Connect with MIFMA! Use #FarmersMarketsMI when you tweet or postFree wifi is available on campus; use the MSU Guest 2.0 network to connect.

1) One of the keys to resiliency can be surviving through and embracing change. Farmers markets can go through a number of changes including transitions in leadership and/or governance, moving location, funding shifts, and more. What changes have affected the farmers markets you have been involved with and what have been the key factors influencing the market’s ability to survive those changes and continue to thrive?

2) The local and regional food system scene has been growing and evolving rapidly in the last 10 years. Farmers and food producers now have expanded markets for their local products including restaurants, food hubs, institutional buyers, new retail models and farmers markets. What role do farmers markets play in this evolving local food system and how can vendors and market managers work together to place farmers markets at the forefront of the local food movement?

3) What can MIFMA do for you? As a member-based association, it’s important to MIFMA that we are working to meet the needs of our members. Share with MIFMA your feedback on what benefits you would like to see offered by our association, what training topics and speakers you would like to see addressed and any other feedback you can provide to help MIFMA serve you better!

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Thank You to Our Sponsors! Keynote Sponsor

Ellison Brewery + SpiritsMichigan Department of Agriculture

& Rural DevelopmentMichigan State University Extension

Michigan State University Horticultural SocietyMichigan Vegetable Council

Networking Sponsors

Bushel Sponsors

Peck Sponsors Pint Sponsors

mifma.org

#FarmersMarketsMI #MIFMAconference

FARMERSMARKET

M I C H I G A N

A S S O C I A T I O N

Edible WOWFair Food NetworkFood and Drug AdministrationFood Bank Council of MichiganMarketWurksMichigan Department of Agriculture & Rural Development

Michigan Farmers Market Association MSU Center for Regional Food SystemsMSU ExtensionMSU Product CenterThe Idea People | R. A. Dinkel & Associates....and many more!

Visit the exhibitors in the Atrium during the Member Engagement & Networking Session to ask experts questions on food safety licensing and regulations and food assistance benefits and talk with other attendees and conference exhibitors. Remember to bring your business cards and be ready to stamp your “Passport” for an opportunity to win networking prizes! Be sure to visit the MIFMA booth to update your market’s listing on the Find a Farmers Market feature of www.mifma.org.

Exhibitors

Take the Conference Evaluation at www.mifma.org/conference