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Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., Ltd President December 6, 2012

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Page 1: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Road to the Summit - Challenges and Opportunities -

Mitsuo Sawai Sawai Pharmaceutical Co., Ltd

President December 6, 2012

Page 2: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

2

Snapshot of Generics Market

in Japan

Environment Surrounding Medical Services

Market Size Forecast for Generic Medicines

Market Expansion Potential for Generic Medicines

Growing Competition & Complexity

Page 3: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Excellent Cost Performance & Efficient Use of Resources

Securing the necessary

level of medical services

in terms of both quality

and access

Access Quality Rapidly Aging

Population

Budget

Constraints

Advancements

In Technology

Unclear

Economic

Prospects

Medical Services

3

Environment

Surrounding Medical Services

Page 4: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

730870 960

1,080

1,740

FY2011 FY2012 FY2013 FY2014 ・・・ FY2020

+19.2% +10.3%

+12.5% + 8.3%/year

(average)

4

On a NHI Drug Price Basis

(Unit: Billion Yen) Source: Medium-term Business Plan of

Sawai Pharmaceutical Co., Ltd.

Market Size Forecast for

Generic Medicines

Page 5: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

2,330 Billion Yen

43 Billion Tablets

Current Market Size of Innovator Drugs with GD

(As of March, 2012)

920 Billion Yen

8 Billion Tablets

Market Size of Drugs scheduled to Go Off-patent

(From FY2012 to FY2014)

5

©2012 IMS Japan K.K.

Estimated based on IMS JPM MAT on Dec. 2011

Reprinted with permission

Market Expansion Potential

for Generic Medicines

Page 6: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Growing Competition

& Complexity (Concept Illustration)

Domestic

Company

Generics Company

Innovator Company

6

Global

Company

Page 7: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

7

Sawai’s Challenge and Strategy

Essential Elements for Long-term Growth

Quality & Stable Supply

R&D Capability

Current Promotion Policies & Composition of

Sawai’s Sales

Sales Quality

Continuous PR Activities

Expanding the Scale of Sales

Seeking Opportunities for New Business Deployment

Page 8: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Essential Elements

for Long-term Growth

8

Brand Building

Corporate Philosophy- Patients First -

Quality

&

Stable

Supply

R&D

Capability

Sales

Quality

PR

Activity

Page 9: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Quality

& Stable Supply

9

Enhancement

of

Production

Capability

Optimal

Procurement

of

Raw Materials

High Quality,

Large Mix &

Low Volume

Production

Improvement

of

Productivity

Page 10: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

R&D Capability

10

¥920 Billion- Market of New

Products*

First Launch

of Products

Value Added

Products

Wide Variety

of Products

Patent Research

Ability

State-of-the-Art

Technol-ogy

Self Develop-

ment

*From FY2012 to 2014

Source: Sawai Pharmaceutical Co., Ltd.

Page 11: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

11

Current Promotion Policies &

Composition of Sawai’s Sales

Pharmacy

Market

Clinic

Market

Hospital

Market

Incentive for INN Prescribing

DPC for Acute Inpatient Care

Incentive for Facility

Performance of Generics Use

Incentive for INN Prescribing

Incentive for Performance of Generics Dispensing

Evaluation of Providing Information Concerning

Generics (As an Essential Requirement Necessary for

Obtaining One of the Major Dispensing Fees)

67.3%

17.7%

13.6%

0.5%

Pharmacy Clinic Hospital Others

Composition of Sawai’s Sales (as of Sept. 30, 2012)

Page 12: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Information

Provision

Marketing Analysis

Relationship with Medical Professionals

& Distributors

Sales Quality

12 Upgrade the Sales Quality

Page 13: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Continuous PR Activities

13

News Paper Ads

Television Commercial

Page 14: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Expanding the Scale of Sales

Net sales:

¥44.3 Billion

FY 2008

Net sales:

¥67.6 Billion

FY 2011

Net sales:

¥104.0 Billion

FY2014

14

Net sales:

¥200.0 Billion

FY2020

Page 15: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

Seeking Opportunities for

New Business Deployment

15

Overseas Deployment

Hybrid

Business

Biosimilars

Future

Sawai Generic

Medicines

Page 16: Road to the Summit - progenericos.org.br · Road to the Summit - Challenges and Opportunities - Mitsuo Sawai Sawai Pharmaceutical Co., ... Continuous PR Activities Expanding the Scale

16

Thank you for your kind attention

Emerging Generic

Medicines Market in Japan

Patients First