Road show agenda

2

Session Time Title

08:30am Introduction

Session 1 08:35am – 09:45am

• Keep your organisation running - no matter what • Backup and Disaster Recovery with virtualised storage

10 minutes Break

Session 2 09:55am-10:50am

• Keeping track of your virtual and physical infrastructure • Dell PowerEdge Intel Servers

10 minutes Break

Session 3 11:00am-11.45am

• Virtualisation to make your IT systems more efficient, secure and flexible.

11:45am Conclusion

WIN! Fill in the event evaluation form for your chance to WIN a Latitude 6410

Keep your organisation running, no matter what….

Sam Voukenas

ANZ Storage Brand Manager

Is your digital universe exploding?

The most important question in data management: “Is your data putting you at risk?”

DATA STORAGE PAIN POINTS

• Data Growth and Backup Administration amongst top 5 pain points.

• Customers Prioritizing Budgets to Tiered Storage, Server and Storage Consolidation & Backup Redesign

Source: The InfoPro™ Storage Study –Wave 13 (Q4 2009); N=186 Pain Points ; N=183 Storage Initiatives

0% 20% 40% 60% 80%

Other

Managing Storage Equipment

Managing Complexity

Backup Administration andManagement

Managing Costs

Proper Capacity Forecasting andStorage Reporting

Managing Storage Growth

Wave 13

Top Storage Pain Points

0% 10% 20% 30% 40% 50%

Virtualization Adoption

Backup Redesign

Technology Refresh

Consolidation

Tiered Storage Buildout

Wave 13

Top Storage Initiatives

Some Facts:

•WW average data breach or loss costs

USD$6.75 million…

•Closer to home the average is AUD$2M

•Britax in ANZ data loss cost AUD$900K

Source: Data-Breach Costs Rose in 2009 Despite Fewer Incidents, Data Storage Today, January 25, 2010

A small business example:

Business: A database company with 4 workstations and a server. Amount of information: 4 employees entering data 7 1/2 hours each per day, 5 days a week. In business for 7 years. Back up procedure: Monday - Thursday (incremental backups), Friday (full back up) Disaster: Friday morning, 1 hour before the full backup is performed, the hard drive failed. Went to retrieve the full and incremental backups only to find that there was not any data on any of the incremental tapes. They had to go back to the previous Friday backup and then re-enter all of that weeks data manually. Accounts receivable information was affected Losses: One week of data input from four workstations Cost: 6 weeks, paying overtime for 4 data entry employees to work from 5 p.m. to 10 p.m., to restore the lost week, Power and cooling costs, accounts receivable delays, loss of revenue, intangible costs. Estimated loss AUD$25K including labour,

associated costs and lost revenue

Growth also Leads To Further Customer Challenges

An ever-

increasing

Volume of data

is taxing

customers’

budget

Organizations

want

instantaneous

access to more

information

Customers must

have assurance

that data is

protected, and

accurate

Dell Solution Summit

Some things to ask yourself

Have you ever suffered an application failure or data loss due to human error?

What policies do you have in place governing data prioritization and retention?

When was the last time you updated your disaster recovery policy?

What sorts of constraints are you experiencing around backup activities?

How confident are you that you could locate requested data in a timely manner?

Dell recommendation: IDM approach “Take control of your digital universe”

Get your data strategy future-

ready

End the trade-off between

cost and accessibility

Take risk out of your data

management

Plan Analyze

Protect

Archive

& Retain

Discovery

Optimize

IDM

Dell Intelligent Data Management transform data from a burden into a valuable strategic asset

Manage data growth

Keep more data

accessible

Minimize risk

What if you could expand your performance and

capacity simultaneously and non-disruptively over time?

What if you could have all of your data readily available at a much lower cost profile than

your primary storage platform?

What if you could reduce your dependence on tape

backups?

Perf

orm

ance

Cost

*Calculations based on Dell methodology outline in notes section and

Gartner’s "High-End Block Access Disk Array Storage Price Forecast",

Sep 2008.

TIERED STORAGE Reduces costs by properly matching storage with business need

By Implementing a Tiered

Storage Solution,

organizations can realize a

50% cost

savings over a single Tier 1

architecture* 20%

Tier 3

75% Tier 2

5% Tier 1

Tape versus Disk

Tape isn’t optimal for backup but still good for offline long term retention

Backup to disk is

better but has limits

and weaknesses

Backup to disk with

integrated

Therefore…

Backup to disk with integrated deduplication is the best solution

What is Deduplication? De-duplication reduces storage requirements by storing only a single copy of redundant data to drive faster recovery

Dell1. PPT file – Client 1

Draft_A.ppt File – Client 2

Duplicates are linked to prior copy of data on disk

Unique data objects stored across backups, clients and archive

reduction

Week 1 Backup Week 2 Backup Week 3 Backup

Block Dedupe Disk Storage

Standard Disk Usage

Match based on data signature

Why Archive Data?

Data Usage Patterns

•About 95% of all data is unstructured

•90% is never accessed after creation

•80% is fixed content (e.g. email, never changes)

•65% of accessed files are accessed only once

Increased Retention & Compliance Policies

•80% will have to produce content in response to litigation

•Need to quickly discover and produce information

•HIPAA and other rules for data protection and governance

Sources:

IDC, The Expanding Digital Universe

Measurement and Analysis of Large Scale Network File System Workloads, UC Santa Cruz

TL2000

TL4000

PV124T

ML6010

ML6020

ML6030

PowerConnect Networking

• ProSupport • Storage Consulting • Global Infrastructure

Consulting Services

MD1200

MD3200

MD3200i

AX4-5

MD1220

CX4-120

CX4-240

CX4-480 CX4-960

DL 2200

PS6510

PS6010

PS6000

PS4000

NX4

NX3000

NX300

114X

RD1000

NX3100

NS-120 NS-480

DD140

DD610

DD640

DELL 2010 STORAGE PORTFOLIO

LTO

Storage Software Storage Services

Dell Storage Services Portfolio

Workshop Assessment Design Implementation Manage and

Support

Storage Simplification Workshop

Data Management & Storage Technology

Assessment

Backup, Restore, Stabilization and

Optimization

ISCSI Solution Deployment

Data Center & Storage Moves

Data Backup Services (Local /& Remote)

Storage Assessment for Server Virtualization

Tiered Storage ESX Host Deployment &

Configuration Remote Storage

Monitoring & Management.

Backup, Recovery and Archive Assessment

Dell/EMC SAN Solution Design

Replication SW Implementation Backup Solution

Deployment

Storage Hosting & Utility

EQL SAN Solution Design

Data Migration Services Storage Backup and

Reporting

Archiving

Dell | EMC SAN / DAS / NAS Implementation

Data Disaster Recovery

PROTECTION AND DEDUPLICATION - POWERVAULT DL 2200

Plus: • Factory installed hardware, software, and services • Integrated support for tape attach

Powered by

Symantec Backup Exec 2010

Powered by

CommVault

With up to terabytes of usable disk space 18

PowerVault DL Backup to Disk Appliance

Optional: Maximum Usable Capacity with the optional MD1200s

• Up to 288TB of usable space (384 TB of raw disks) Optional Expansion with SAN:

• Support for MD3000i, CX Arrays or EQL PS Arrays

EqualLogic

Intelligent, seamlessly expandable virtualized iSCSI SAN

EqualLogic track record

• Dell is currently the number 1 provider of mid-range iSCSI storage arrays

› Dell held 34% of the iSCSI SAN market in CY2009, Dell continues to lead in iSCSI with 36.9% share for Q1 CY2010

– 98% of customers would recommend EqualLogic

– 20,000+: The number of EqualLogic customers worldwide

– 40,000+: The number of EqualLogic arrays deployed worldwide

• Award Winning:

– TechWorld Storage Product of the year

– 2010 InfoWorld Technology of the year

• Australia:

– Number 1 market share

Continuous Advancements of All-inclusive Firmware & Software

2004 2010

Single Multi-Generational SAN

Auto-Snapshot Manager/Microsoft Edition (ASM/ME)

Thin Provisioning

Core Data Protection

vCenter Site Recovery Manager

Auto-Snapshot Manager/ VMware Edition (ASM/VE)

ASM/ME for Hyper-V

SAN Headquarters VMware vStorage

PS3000 Series

AD / Dom

PS100 Series

PS3000 Series PS5000 Series PS4000 Series PS6000 Series PS6010 Series PS6010XVS

PS6000 XVS

Single Multi-Generational SAN

Seamless SAN expansion Continuous software advancements at no additional cost

Fully Redundant & Hot Swappable (99.999% availability)

– Controllers

– 16 or 48 disk drives

– Fans and power supplies

High-end Components

– Active 1GB or 10GB Network Interfaces

– Enterprise SATA,SAS or SSD drives

– 4 GB battery-backed mirrored memory

Performance and end-to-end hardware reliability

Hotswap Drive Carriers

Redundant Power Supplies & Fans

Dual Controllers

Enclosure Monitoring

System

– Component status

– Disk drive health

– Temperature

Dell Storage Presentation

Steven Lee

Senior Systems Consultant

Dell Australia | CSMB

Dell Storage

Virtual.

Intelligent.

SIMPLIFY YOUR STORAGE WITH EQUALLOGIC

• Virtualized, iSCSI SAN ideal for consolidation

• “Extremely Simple to Manage”

• Self-optimized, high-I/O performance

• All-inclusive price with no hidden costs

• 98% of customers would recommend it

25

Dell Storage

FRAME-BASED ARCHITECTURE

Controller A

Controller B

Switch A Switch B

Server

A

Server

B

Server

C

Public Net

Dell Storage

FRAMELESS ARCHITECTURE

Controller A

Controller B

Switch A Switch B

Server

A

Server

B

Server

C

Public Net

Controller A

Controller B

Controller A

Controller B

Dell Storage

Investment Protection

• All-inclusive software

• Incremental technology protection

Data Protection

• Comprehensive feature set including:

• Space-efficient snapshots

• Clones

• Replication

• Fast failback

Consistent Performance

• Optimization of resources across the SAN

• Non-disruptive data movement

28

EqualLogic software delivers value Dell delivers with a valuable portfolio of storage software to support the family of EqualLogic storage arrays.

Storage Infrastructure Flexibility

• Capacity can be added to existing

groups without disrupting critical

business applications

28 DELL CONFIDENTIAL

Dell Storage

Ethernet

Prepare your infrastructure to evolve from multiple topologies such as Fibre Channel, Ethernet / iSCSI and Direct Attach to one built primarily on a single topology.

YOUR STORAGE ARCHITECTURE AROUND A SINGLE UNIFIED FABRIC

29

Fibre Channel

InfiniBand

10 GbE LAN SAN NAS HPC

Dell Storage

30

EQUALLOGIC PS SERIES – SIMPLIFY YOUR STORAGE

Capacity

Perfo

rman

ce PS4000 Series

Simple, Capable,

Affordable

• Entry Point into PS

Series

• Ideal for smaller

SAN deployments or

remote office

PS6010/6510 Series Powerful. Virtual. Data

Center PS6000 Series Powerful. Virtual

Enterprise

• Mid Tier Enterprise

Class SAN

• Strong Performing

1GbE

• DAS & SAN

Consolidation

• up to 768 TB

• Supporting 10GbE

• 10x Bandwidth per

port

• 2.5x Bandwidth per

array

• Up to 50% cable

reduction

• up to 768 TB

Dell Storage

Microsoft® Volume ShadowCopy Service

• Application aware protection

– SQL®, Exchange®

– Hyper-VTM

• Delivers powerful and flexible

– Data protection and rapid recovery

– Test/Development environments

– Selective restore of application objects

• Included standard with each array

Spend less time managing and protecting application data

Auto-Snapshot Manager

PS Series Array

Switched

Gb Ethernet

Exchange SQL

Shares

Shares

Backups

Backups

Exchange

Server

Exchange

SQL

SQL

Server

Windows

File Shares

Application data Auto-Snapshot Manager/ Microsoft Edition

Dell Storage 32

VMware vStorage APIs

• Provides integration for all of EqualLogic PS Series data protection features

• Schedule snapshots and replication for automated protection

• Integrated with VMware’s vCenter hierarchy

• Ability to restore individual virtual machines or complete data stores

• Create data store clones for non-production test and development

32

VMware Snapshot

Mode

VMFS1 VMFS2

ASM VMware Edition

VMFS1 VMFS2

VMware Production

Mode

SAN-based Hardware Snapshot

Virtual Machine

1

Virtual Machine

2

Virtual Machine

1

Virtual Machine

2

Virtual machine data Auto-Snapshot/VMware Edition

Dell Storage

Off-host backups: snapshot to tape

No server burden during backups

Backup

Server

Tape

Library

L A N

Remote

Location

1

2

3

Server

Server

Server

Snapshot

Switched

Gb Ethernet

33

Dell Storage

Comprehensive data protection with replication

• Asynchronous Replication

– Selected volumes are incrementally replicated to remote site

– Snapshots available for backup to tape, locally or remote backup

– Instant incremental or brick level restore capability

– High performance, no downtime, full primary site protection

PS Series Arrays

Logs File Store

CDP Exchange

Backup

Primary Site

Snapshots

Exchange Store

DPM File

Backup

Virtual Server

Remote Location

Exchange Replicas

Snapshots Snapshots

Snapshots Snapshots

Log Replicas

Switched Gb Ethernet

Switched Gb Ethernet

File Store Replicas

34

Dell Storage

Version 2.1 Enhancements

Reporting Enhancements

– Across Group Reporting

– Enhanced Configuration Support

Enhanced navigation

Update Notification

Usability Enhancements

35

EQUALLOGIC SAN HEADQUARTERS VERSION 2.1

EqualLogic SAN Headquarters (SANHQ) is a single-view monitoring and

reporting tool that gathers performance, capacity and event data across

multiple groups of EqualLogic PS arrays, providing in-depth information

for better planning