Road Race Trends 2012/2015 1. Linking Friends and Family to the Event. 2. Increase in series, relays, mass events, festivals. 3. Increase in female participation. 4. Increase in Half Marathons. 5. Higher race entry fees/expectations. 1. Linking Friends and Family to the Event. More individual runner info, more often, increased speed/frequency. 2. Increase in series, relays, mass events, festivals. Race fundraising. 3. Increase in female participation. Yes 4. Increase in Half Marathons. Yes 5. Higher race entry fees/expectations. Todays enhancements/tomorrows expectations. 6. More older runners, slower finishing times. 7. Huge growth in Halloween events. and most popular holiday. 8. Race finishers other than marathons and half-marathons peaked in Down since then. 9. Analytics 10. Race security measures Marathon Safety and Security Best Practices Guide In today's Facebook-driven world what you do is only as important as the immediate feedback your actions elicit from your friends - Marine Corps Marathon Real-Time Facebook - Facebook Losing Teen Audience. Now It's Just Old People Socializing- Tech Times Messaging apps are growing in popularity Beyond Instagram, one of the most popular destinations for users leaving Facebook is WhatsApp which, like Instagram, is also owned by Facebook. Bloomberg Businessweek writes that while more people use Facebook and its messaging app than any other competing app, the user base of Facebooks app tends to be older. Fifty-five percent of Facebook Messenger users are 37 or younger, but 86% of Snapchats users and 83% of Kiks users are under 37. However average age of finisher in a timed race 36 40, Instagrams user base now exceeds Twitters in size, recently reaching 300 million monthly active users, 100 million more than it had three quarters before. Not only is Instagrams user base growing more quickly than Twitters, but Instagrams users are more engaged than Twitters. Instagrams user base now exceeds Twitters in size Real-time updates from course that can be posted to an athletes Facebook or Twitter accounts or to mobilenumbers of friends and family. Updates are sent in real-time from designated points on the course. Athlete video allows athletes to view themselves crossing splits from the course or the finish line. The athlete and their video are searchable by name or bib number. Video can be shared on Facebook or Twitter and on average each finisher receives 5-7 views. Engagement around the video results increases exposure and activity around your event. Real-time mobile results, allowing you to track an athlete as they compete. With mobile results you can view a race leaderboard and search for athletes by name or bib. The results show individual athletes pace, split and finish times, overall results and age group placing. Spectators can track athletes and get results during the event. Athletes no longer have to search out results postings and wait for updates as the race concludes. Runner tracking Find your car Schedules Maps Road Closures Instant Results And more QR codes on race bibs can link to: Individual results page. Sponsor recognition or pages. Coupons, special deals. Video Websites ACTIVE Works, allows event directors to create these QR codes for use. Chips attached to bib. Boston : "AT&T Athlete Alert Program. Mobile Phone Alert System. Track a Runner Presented by Nissan Marine Corps broadcast every five kilometer split to its website. Runner Broadcast Service Presented by Nissan. New York : Mobile Spectator APP Presented by Subway, Powered by MapMyRUN. Each NYC Marathon runner has a device on their numbered bib, which tracks their location. Twin Cities : uses Mtrack for marathon and 10 mile. Austin : Have produced their own app. Include runner ETA. Columbus : Uses RTRT.me and its free. Chicago : Eight on-course McDonalds serve as Runner Update Centers to look up runner status online. St. George : Uses Xacte. Created own app. Find your car. Spectator videos, tips, maps. Postrace reunion areas, GPS. Share fotos on facebook. Mobile web application. Female runners now accounting for more than 53% of event finishers nationwide compared to less than 20% of finishers during the 1970s First Running Boom. The Women's National Runner Survey from Running USA is a comprehensive survey designed to assess the demographics, lifestyle, attitudes, habits, and product preferences of the FEMALE running population nationwide. St. George Marathon: 2009 women 43.8% women 45.6 By Gender Women by % Men by % Women Men Running USA reports that there were more than 200 women-only events in the U.S. last year meeting the criteria of 95% female participation or more. In 2011, there were 18 women-only events with 2,000-plus finishers and 12 of the top 30 women-only events were half-marathons where females dominate the 13.1 distance with 59% participation. In The Complete Book of Running for Women, author Claire Kowalchik states that running is one of the simplest, fastest, most accessible ways to fitness and good health. You dont need a partner, special equipment, a gym membership, or even much time. A mere 20 minutes three or four times a week is enough to make you fit. This convenience of the sport is an appealing factor to women and all the challenges they face with taking care of family, work and other stresses. Chicago Area Runners Association (CARA). David Patt, who directs CARA, quoted figures for his groups. Our marathon training program is close to 60 percent female, said Patt. Our beginning running program is about 80 percent female. In many instances these are young women taking their first jobs in the city. Theyre committed to fitness, looking for a social connection and looking for protection in numbers. Kristin Armstrong, contributing editor to Runners World and author of Mile Markers: The 26.2 Most Important Reasons Why Women Run talked about her own personal journey. Running is connected to my family, my parenting, my spiritual life, my fitness, my friendships, my health, my sanity, my peace. I can clear my head and solve problems when I run, or make peace with not knowing. I can find beauty, or at least redemption, no matter what. What a Girl Wants: Creating Events That Attract Women" What a Girl Wants: Creating Events That Attract Women p://www.activeendurance.com/Assets/ActiveEndurance/Webinars/What+a+Girl+Wan ts+-+Creating+Events+That+Attract+Women/webinar_recording.wmvp://www.activeendurance.com/Assets/ActiveEndurance/Webinars/What+a+Girl+Wan ts+-+Creating+Events+That+Attract+Women/webinar_recording.wmv Events that sell-out quickly are usually those that offer an experience, not just a race. Being part of something exclusive. Shirt styles in a female cut and offering larger cuts for all shapes and sizes. Activities including a health and fitness expo just for ladies and runner medals or gifts specific to the female participant. Training programs, both charity and non-charity alike, have contributed to the growth of women in running. These programs welcome women of all shapes and sizes, previous running experience or not. The most popular distance in America. 5k finishers California leads the way with the top number of half marathons, surpassing the 250 mark this year and new half marathons being added almost weekly, with Florida following as second with a total of 105 half marathons reached in Not too far behind Florida follows Utah, Texas, and the state of Washington for most half marathons in the United States. Utah 2012: 94 Utah 2013: 96 (3 rd most in U.S.) U.S. 1990 est. : 400 U.S. 2011 est.: est. Since 2003, the half-marathon has been the fastest growing road race distance in the U.S.A. For six consecutive years (200611), the number of 13.1 mile finishers has grown by 10% or more each year. Since 2000, the number of half-marathon finishers in this country has more than tripled (482,000 to 1,610,000), an increase of 234%. In 2011, there were a record number of 30 U.S. half- marathons with 10,000 or more finishers. ,046,000 finishers 3/23/13 Sand Hollow Marathon Hurricane, St. George UTSand Hollow Marathon 4/20/13 Salt Lake City Marathon Salt Lake City UTSalt Lake City Marathon 5/4/13 Zions Bank Provo City Marathon Provo UTZions Bank Provo City Marathon 5/18/13 Twin Rocks Trading Post Huff to Bluff Marathon Blanding UTTwin Rocks Trading Post Huff to Bluff Marathon 5/18/13 Ogden Marathon Ogden UTOgden Marathon Herriman Oquirrh Mountain Marathon Herriman UT Herriman Oquirrh Mountain Marathon Timp Trail Marathon and 1/2 Marathon Orem UT Timp Trail Marathon and 1/2 Marathon 6/8/13 Bear Lake Marathon Garden City UTBear Lake Marathon 6/8/13 Zions Bank Utah Valley Marathon Provo UTZions Bank Utah Valley Marathon Deseret Morning News/KJZZ-TV Marathon Salt Lake City UT Deseret Morning News/KJZZ-TV Marathon 7/27/13 Morgan Valley Marathon Morgan Valley Marathon Morgan UTMorgan Valley Marathon 7/27/13 SOGONAPMIT Marathon American Fork UTSOGONAPMIT Marathon 8/17/13 Newpark Town Center Resort Hotel Park City Marathon Park City UTNewpark Town Center Resort Hotel Park City Marathon 8/31/13 Powerade, Crankgel Layton Marathon Layton UTPowerade, Crankgel Layton Marathon 9/7/13 Little Grand Canyon Price UTLittle Grand Canyon 9/7/13 Mid Mountain Marathon Park City UTMid Mountain Marathon Provo Marathon Provo UT Provo Marathon 9/14/13 Big Cottonwood Marathon & Half Salt Lake City UTBig Cottonwood Marathon & Half 9/21/13 NordicTrack Top of Utah Marathon Logan UTNordicTrack Top of Utah Marathon St. George Marathon St. George UT St. George Marathon Escalante Canyons Marathon Escalante UT Escalante Canyons Marathon Utah Marathon Salt Lake City UT Utah Marathon SoJo Marathon South Jordan UT SoJo Marathon HALLOWEEN MARATHON PROVO Provo UT HALLOWEEN MARATHON PROVO 6 in 2003 17 in 2012 24 in 2013 25 in 2016 1. Linking Friends and Family to the Event. 2. Increase in series, relays, mass events, festivals. 3. Increase in female participation. 4. Increase in Half Marathons. 5. Higher race entry fees/expectations. Series races. Divas Half Marathon Series, Rock n Roll Marathon Series and Ragnar Relay Series, Ironman, Color Run, Color Me Rad, Warrior Dash, National sponsorship exposure. Economy of scale, purchasing power for supplies/advertising/other fixed costs. Capitalize on the goal-oriented mindset of runners. Mud fun, fast and extremely addictive. Color - an experience focused on crazy color fun with friends and family. Color runners are different ages, shapes, sizes, and speeds. the most memorable and colorful run of your life. Color Me Rad 5K Run | The run that's been ruining all other 5K's since Color Me Rad 5K Run | The run that's been ruining all other 5K's since 54 Color Me Rad races Jan Sept CMY5K; Color Run Foam Fest - 25 events Tough Mudder - 25 events Warrior Dash 46 events Adventures races, foam runs, zombie runs (Be a zombie) Read more:color-runs#ixzz2I5rVNjNOcolor-runs#ixzz2I5rVNjNO run/run/ 1. Wicked Wine Run 2. Corndog Challenge 3. Christmas Story Run 4. NYC Pizza Run 5. Krispy Crme Challenge 6. April Fools Day Twinkie Run 7. Hot Chocolate 5k/15k 8. The Bad Prom Run 9. Boston Urban Idiotorama 10. Caliente Bare dare 5k Higher fees, more competition, new ideas /04/26/event-pricing-strategies-ebook//04/26/event-pricing-strategies-ebook/ /10/05/5-free-survey-tools-to-gather- participant-feedback//10/05/5-free-survey-tools-to-gather- participant-feedback/ How To Create Excitement at Your Finish Line How To Create Excitement at Your Finish Line Example: St. George Marathon $41,000; $17,000 Discussions with Zazoosh: first timers Smart phone, everyone is a photographer, or can share or access photography Video Photos imbedded in finisher certificates