OUR APPROACHto launching an application.

LAMAR ADVERTISING COMPANY

California 21,086

District of Columbia 5,020

Florida 12,313

Georgia 35,701

Illinois 8,629

Louisiana 7,641

Minnesota 6,068

New York 7,995

Ohio 4,639

Texas 30,200

Reports of highest RoadNinja attacks (usage)

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USAGE BY STATE

36,00018,000 1

USAGE BY CIT Y

25,00012,500

1000+BILLBOARDS

MARKETS

THE ROADNINJACAMPAIGN

100K+PEOPLE 4,518

CITIES

IN THROUGHOUT THE US

WHO’S USING ROADNINJA?

200

200

600DISPLAYSDIGITAL

BUL L E T INSPOS T ERS &

I N T H E

................ US

SOMETHING TO TALK ABOUT

Our Digital Display teaser boards began on MONDAY, OCTOBER 10TH

RoadNinja became available for download THURSDAY, OCTOBER 13TH

There were 2,151 visits to roadninja.mobi from October 10th-13th & 18,777 visits between October 13th & November 13th

RoadNinja has consistently been one of the TOP 10 FREE TRAVEL APPS

1

2

3

4

100,000+DO W NL OA D SI N A 4 W E E K P E R I O D

THE AVERAGE LENGTH OF TIMECUSTOMERS AREACTIVELY USINGROADNINJA

ON AVERAGETHERE ARE5,544 USERS ON ROADNINJA PER DAY

17MIN

RoadNinja has been popular with the press. It has been featured in some of the top newspapers and websites, including The New York Times & USA Today. Here's what people are saying about the billboard campaign:

Lamar is taking a different approach. It is infusing billboards with immediate utility, which makes them newly relevant. Not to mention creating a new new-media channel on the app, through which it can also deliver ads. - Jonathan Salem Baskin

By tapping into a database of services like restaurants, lodging and gas stations located near to interstate exits, RoadNinja combines new technology with old-school billboards and signs to bring users the best of both worlds. - Brad Spirrison

In an interesting twist on using traditional marketing to promote a mobile service, Lamar is using 1,000 of the digital and static billboards it manages across 200 America marketplaces to promote the app—in interesting ways. -Gavin Dunaway

70,893 PEOPLE USE ROADNINJA AT LEAST ONCE A WEEK.

Digital OOH Campaign

Out-Of-Home Campaign With (2) 5ft & 3 in Tall 3-D Ninja Throwing Stars

THE OOH EFFECT