LIFE WITH CARS

MEDIA PACK

THE ROAD ETHOSMagazines are changing. No longer do people want to pay forprinted publications, when they can have exciting multimediamagazines delivered free to their computers.

Road presents a vicarious opportunity to enjoy the world’sgreatest cars; from high-end supercars to the ultimate hot-hatches and those ‘own before you die’ classics. It covers everything from the wildest of the organised road rallies to the simple pleasure of chucking an overnight bag in your favourite car and heading out on your own personal road trip.

Because of the way Road is produced, there are no expensiveprint costs, and we can pass this saving on to the advertiser.Giving you less expensive and more cost-effective publicity.

KEY FEATURES> Circulation of 32,488 and growing

> Unique page views 587,123

> Established for one year

> Free to read

> Delivered straight to readers’ computers every month

> Unique content, unlike any other car magazines

> Can be read online at any time, or downloaded

> Marketed online, via websites, email & social media

> Great value advertising opportunities

INSTANT RETURN Road allows you to combine the recognisable style of printadvertising with the very real advantages of online advertising.

Road’s recent Nürburgring special issue had over 270,000unique page views and more than 1000 readers in just oneday. How many print magazines will give you that sort of coverage? And none will allow instant, one-click access to yourown website – Road does.

Road makes your marketing more effective than print mediayet is also better value for money. Previous issues stay onlinemeaning that your advertising continues to get exposure andgive you a return.

WHY ROAD WORKS FOR YOU> Gives the immediacy of the Internet with the impact and longevity of traditional adverts

> Costs less than print advertising

> Your advert appears on a ‘page’ and stays in front of the reader as he enjoys the article

> Readers will go straight to your company website from your advert with the click of a mouse

> Your advert remains online, even after a new issue is published

READER PROFILE> Age: 55% 18-25, 30% 26-40, 15% 40+

> A-C1 socio-economic group

> Average income of £38,000

> 75% stated a requirement to buy a new car in the next 12 months

> 89% UK readership

NEWSLETTER Every month Road emails over 20,000 people to tell them thatthe new issue is out, and to inform them of special offers.You can make use of this powerful tool, by sponsoring thenewsletter, or incorporating your banner or button within it.

ADVERTISING SPECSWhile Road is a digital magazine, to aid design it is laid up asif it were going to print then transferred to a digital serverfrom the completed PDF. There are a range of advert sizes youcan choose from, shown below.

Remember that, unlike banner ads, an advertisement in Roadwill stay in front of the readers for much longer as they readthe magazine. What’s more, readers can go straight to yourown website simply by clicking on your company’s advert.

Because Road is designed to be read onscreen, we recommend that you use a larger font in youradvertisement than would be typical for a printed magazine – 13 point should be the minimum.

Anything smaller can be read, but only if the user zooms in.Adverts should be supplied RGB with no bleed and as a pressproof PDF. If you have any questions please get in contact with Phil Royle at proyle@roadmagazine.co.uk.

ADVERTISING RATES Double Page Spread (460mm x 280mm) £900Full Page (230mm x 280mm) £450 Half Page (220mm x 132.5mm) £300Quarter Page (107.5mm x 132.5mm) £150Eighth Page (108mm x 63mm) £50

WEBSITE ADVERTISING SPECSRoad is more than a digital magazine. Our complementary website and blog offer constantly changing news, reviews and comment from the world of cars. That makes it the perfect place to promote your company.

Please contact us for sizes and information on the new website.

WEBSITE RATES Site advert (Banner or Skyscraper)3 months (total) £3006 months (total) £450 12 months (total) £750

Page advert (Banner)3 months (total) £2506 months (total) £400 12 months (total) £600

Email NewsletterSingle email sponsorship £500Single email banner ad £100

We also offer package deals to make it irresistible for you to advertise in the magazine and on the website. Please get in touch to discuss with Phil Royle at proyle@roadmagazine.co.uk.

Contact Tim Hutton Foundert: +44 (0) 7788 177 555 e: tim@roadmagazine.co.uk