Jesse Meraz HAUTE FAUXXWhere Ro2 Art DOWNTOWN110 N Akard Dallas Texas 75201When April 4 ndash May 3 2015OPENING Saturday April 4 7-10pm

Contact Jordan Roth 214-803-9575 ndash jordanro2artcom

FOR IMMEDIATE RELEASE

(Dallas TX) Ro2 Art is pleased to welcome artist Jesse Meraz for his solo exhibition HAUTEFAUXX a collection of ldquodisplaysrdquo that employ the trappings of falsehoods fantasy and enchantments to address the Fashion industryrsquos empty promises ndash but more importantly the consumerrsquos attraction to ldquoprestigerdquo goods fabricated truth and glossy lifestyles The opening reception will take place Saturday April 4 from 7 to 10pm with the show running through May3 2015 The artist will be in attendance at the opening reception HAUTE FAUXX will be on view on view April 4 through May 3 2015 at Ro2 Art DOWNTOWN located at 110 N Akard Street between Main and Elm

STATEMENT HAUTE FAUXX

In recent years Jesse Meraz has worked on various series of art works addressing a wide range of cultural and social issues relative to consumerism sub-cultures and sexuality In his up-coming solo exhibition HAUTE FAUXX Meraz explores the seductive methods that Fashion uses to lure and convince people that they are a cut above the mainstream if they obtain highly coveted ldquostatusrdquo offerings Fashionrsquos brand-scape and savvy marketing exploit peoplersquos self-identity the sensitivity of their feelings and desires Fashion brings to light perhaps peoplersquos lack of any real comprehension of the breadth and depth of their vulnerability Merazrsquos interests lie in the ambivalent relationship between art and fashion The artist shares his visual perspective on the cultural phenomenon of the gap from perception to reality in the human pursuit of power status and the desire to be popular HAUTE FAUXX is a collection of ldquodisplaysrdquo that employ the trappings of falsehoods fantasy and enchantments to address the Fashion industryrsquos empty promises but more importantly the consumerrsquos attraction to ldquoprestigerdquo goods fabricated truth and glossy lifestyles

Jesse Meraz HAUTE FAUXX | April 4 ndash May 3 2015 (Dallas TX)Ro2 Art DOWNTOWN | 110 N Akard St Dallas Texas | 2148039575 | Ro2Artcom

ABOUT THE ARTIST

Jesse Meraz currently lives and works in Fort Worth TX and received his BFA from Universityof North Texas Denton He has exhibited both regionally and nationally and is represented byRo2 Gallery Dallas TX Meraz was a member of GoodBad Art Collective (GBAC) in Denton1996-2000 and recently was a participating artist in CURTAINS a GBAC project for the Nasher XChange a city-wide exhibition in Dallas TX presented by the Nasher Sculpture Center October 19 2013 - February 16 2014

In recent years Jesse Meraz has worked on various series of art works addressing a wide range of cultural and social issues relative to consumerism sub-cultures and sexuality In his up-coming solo exhibition HAUTE FAUXX Meraz explores the seductive methods that fashion uses to lure and convince people that they will be a cut above the mainstream He concludes that Fashionrsquos brand-scape and savvy marketing exploit peoplersquos self-identity the sensitivity of their feelings and desireshellipperhaps bringing to light peoplersquos lack of any real comprehension of the breadth and depth of their vulnerability

ABOUT Ro2 Art

Mother-and-son partners Susan Roth Romans and Jordan Roth operate Ro2 Art a full-service gallery and consultancy in Downtown Dallas representing a diverse group of emerging mid-career and established contemporary artists many with ties to the North Texas Region At present Ro2 Art focuses on the exhibition and sale of work in all visual media at the gallery in the historic Kirby Building as well as through public exhibition programs in partnership with Downtown Dallas Inc The McKinney Avenue Contemporary and The Town of Addison Ro2 Art has been named Dallas Observers Best Art Gallery and was presented with the 2012 Obelisk Award for small business by the North Texas Business Council for the Arts Ro2 Art is a proud member of CADD the Contemporary Art Dealers of Dallas

All works will be on view April 4 through May 3 2015 Please join us for the opening on Saturday April 4 from 7 to 10pm at Ro2 Art DOWNTOWN located at 110 N Akard Street between Main and Elm For more information visit wwwRo2artcom or call Jordan Roth at (214) 803-9575

IMAGES (next page)

ContactJordan Roth Ro2 Art 2148039575 jordanro2artcom wwwRo2artcom

Jesse Meraz HAUTE FAUXX | April 4 ndash May 3 2015 (Dallas TX)Ro2 Art DOWNTOWN | 110 N Akard St Dallas Texas | 2148039575 | Ro2Artcom

Please contact the gallery for high resolution images

Jesse Meraz HAUTE FAUXX | April 4 ndash May 3 2015 (Dallas TX)Ro2 Art DOWNTOWN | 110 N Akard St Dallas Texas | 2148039575 | Ro2Artcom

Jesse Meraz Smell My Pretty 2015 multimedia installation dimensions variable

Jesse Meraz GLOSS IS BOSS 2015 archival inks on paper ed 50 16x 20

Jesse Meraz HAUTE FAUXX | April 4 ndash May 3 2015 (Dallas TX)Ro2 Art DOWNTOWN | 110 N Akard St Dallas Texas | 2148039575 | Ro2Artcom

Jesse Meraz HAUTE FAUXX edition 100