rntc
TRANSCRIPT
Outline
Introduction: background and goals Topics
Some theoretical background press conference style about digital revolution is society and journalism
Assignment: modern political campaign Characteristics of network based organizations Assignments: applying network based organization to
your situations Conclusion
Social media revolution
Digital revolution
Introduction of computers and networks Internet as information highway Global village Digital divide-WSIS Free flow of information and censorship
De-territorialization of the state Firewalls as borders Controlling content
Digitalization in Journalism
From analogue to digital content and production Convergence or multi platform publishing Cooperation between newsroom and media,
ranging from reference to joint production and central desk
Business models for cross platform publishing Crisis in newspaper publishing
Digitalization in journalism 2
Internet as a source More sources in number and geographical range Complete access to document Google, Google news, RSS feeds, databases Social media as a source: blogs, face book, twitter,
youtube(video), flickr(photo's)
Digitalization in journalism 3
Internet as a medium for publication Website, web pages, portals Blogs Social media: face book, twitter, youtube, flickr
Integration of media: digital story telling Combining text, audio and video Slide shows and maps, mash ups
Mobile reporting and publishing
Digitalization and journalism 4
Changes in the process of mass communication From sender-receiver model to two way
communication and interaction Changes in journalism:
Journalist from gate keeper to moderator Involving the public: citizen reporting Who is a journalist?
Digitalization in society
From agricultural, industrial society to information society
From group based to network based organization Social cohesion: strong personal (family and
friends) and vertical (hierarchical) organization to weaker informal (access to persons) and horizontal organization
Social media and organization
Organization models
Classical model Vertical and hierarchy Formal and top down Communication:
centralized and controlled, slow and
Members passive Membership and
identity Using old media
New model Horizontal Informal and flat Communication: de-
centralized and informal, network based and fast
Members active Being in the network Using new social media
Example: modern political campaign
Best way to understand the changes in organization and communication is to look at the modern political campaign
Assignment: what are the characteristics of the campaign of Obama? How are modern tool of communication used?
Make a comparison with Indonesia.
Organizing journalists
Classical model Board of directors Journal Meetings
Network model Board as central point in
the network Journal and website,
open communication Blogs SMS Twitter Video and photo streams E-mail letters
Your organization
Assignment: How does your organization looks like from the
perspective of communication and organization? What are your goals? Which tools do you want to use?
Possibilities to enhance organization and communication
Training journalist and newsrooms in new media; designing a training program and an organization; from searching to using blogs and twitter
creating an electronic learning environment with possible for discussion, training materials etc
involving the public in reporting: citizen reporting; creating and environment for tweets/sms/ pictures from the public
writing for blogs about the media in Indonesia, for example quality in reporting and independent reporting ; about changes in journalism
finding funding from NGO's for these activities
creating prizes/awards for journalists
use online surveys to gather information