rm workshop final
TRANSCRIPT
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Ramlal is not the only one..
Last year 260 farmers died ofpesticide poisoning in AP, PB,
HR, MH
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PEST OLL PRIVATE Ltd
PROUDLY PRESENTS.
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RAKSHAK SOAP
An Effective pesticide removal soap
just for you !!!
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INTRODUCTION
Lot of hue and cry on the uses of pesticides.
Ignorance on the farmers part towards safety
precautions
Mutated DNA has been found in 65 percent of
those farmers tested
Lack of awareness on the seriousness of
pesticide poisoning
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INDIA AND PESTICIDES
Rank 4th in terms of utilization Largest producer in Asia & 12th in world.
AP, PB, HR & MH are highest users in the country.
UTILIZATION
insecticides 73%
Fungicides 11%
Herbicides 14%
Others 2%
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73% are closely linked with pesticide.
90% do not use any kind of protection whilespraying
60% use bare hands to mix pesticide
85% do not use masks
97% do not use gloves
60% chew tobacco, gutkha and smoke duringspraying
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MODE OF CONTACT WITH PESTICIDES
Through the :- Mouth
- Nose (Inhalation)
- Skin
- Eyes
97% of all body exposure to pesticides is
through skin contact.
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PROBLEMS FACED AFTER SPRAYING
Eye irritation 82.05% Giddiness 52.56%
Breathing problems 70.51%
Fever 35.89%
Vomiting/ dehydration 39.74%
Cramps 30.76%
Itching 76%
Convulsions 15.38%
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OTHER EFFECTS
pesticide poisoning
cardiopulmonary,
neurological and skin disorders,
Cancer
deformities,
miscarriages,
lowering the sperm count
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EXISTING GAP
No unique soap for removing pesticideresidues (Existing soaps lack effectiveness
in removal of pesticide residues)
Lack of health and sanitation awareness.
Utilization of existing soaps leads to
environmental pollution
RAKSHAK helps overcome these gaps
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ACTIVE INGREDIENTS OF ` RAKSHAK`
Essiac tea oil: An overall body cleanser which isknown for its cancer fighting abilities.
Pantethene: A Biologically active form of Vit B5
that is essential for opening up blockagescreated by pesticides which prevent the body
from being able to absorb.
Our R&D has proved that these compounds hashelped in washing down of 99.9 % of pesticidal
load from skin.
HOW
RAKSHAK
DIFFERS ??
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MARKET SELECTION
SEGEMENTING -
Based on demography
URBAN MARKET
RURAL MARKET
Based on quantum of usage
Maharashtra
Punjab
Andhra Pradesh
Haryana
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MARKET SELECTION
TARGETING-
Farmers
Agricultural labourers, and
Families involved in agricultural activities.
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MARKET SELECTION
POSITIONING-
Medicated soap
Affordably price
Complete skin care
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VALUE HIERARCHY TO THE TARGET MARKET
This soap is a unique offering from our company with
Added medical benefits.
Natural ingredients like lime , neem, aloe vera.
Enhanced bathing experience.
Overall skin protection.
Non allergic.
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PRODUCT MERITS
Safeguards health of the farmers
Can be used as a regular soap
Can be used by all members of the family
Best buy among soaps in the same pricecategory
Comes with Informative leaflets ,for bettersanitization habits & ill effects of chemicals onskin.
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BRANDING
BRAND NAME : RAKSHAK
TAGLINE : HAMARE APNO KE LIYE
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PACKAGING
Wrapped in butter paper cover.
Followed by the usual polythene cover.
Regular outer packaging.
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From warehouses to the local retailers,60 soaps per box.
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PRICING
As the target customers are the rural farmers,the price of the product is derived from that of
competitors and focuses on affordability
WEIGHT (Grams) PRICE (Rs)
75g 20
100g 25
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DISTRIBUTION
SPOKE & HUB MODEL
One warehouse per 6 districts
Use of advanced 3PL systems ,specializing indemographic patterns and wide retail linkages.
Interconnected systems with two way feedbackchannels.
Regular product feedback from retailers.
Time efficient and on a regular basis demandbased distribution.
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PEST OLL
LOCAL
WAREHOUSES
3PL
PROVIDER
FARMERS
DISTRIBUTION CHANNEL
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Villages having lesser retail outlets ,will be servedby local youth promoting rural entrepreneurships.
An after pilot project, retailers meeting with themissionary salespersons about the project
objective and strengthening the distribution
network.
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PROMOTION
Through print media.
Through local radio channels.
Van campaigns.
Samples distribution with few
agriculture input company products like
Sinochem, Bayer, Syngenta etc
Through regional T.V channels.
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Ad campaigns through the use of local natak
manchs & tolis for awareness about the ill
effects of chemicals and even the excessive
use of agri inputs in agriculture.
Retailers meetings
Introductory offer : Buy two 100g bars of
RAKSHAK soap and get a mask free !!!
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RAKSHAK
HONOURABLE CHIEF GUEST : Dr. JOHN MANO RAJ