rli summit - social media - babson executive education

BABSON COLLEGE — ALL RIGHTS RESERVED

Social Media & Radiology

Matt Hawkins, MDAssistant Professor – Emory University

Dept of Radiology and Imaging Sciences


PATIENTS WILL GOOGLE YOU


CURATING CONTENT


CURATING CONTENT

85%of US adults use the

internet


CURATING CONTENT

72%of US adults use the internet for health

information


CURATING CONTENT

24%of US adults post

about their health


CURATING CONTENT

27%of US adults post REVIEWS about

medical experiences


Our patients have already formed an opinion about us

before we meet them.


SOCIAL MEDIA IS ALSO

A RESOURCE


PATIENTS


PATIENT ADVOCACY GROUPS


HEALTH-POLICY EXPERTS


A SAMPLE OF HEALTHCARE GROUPS

• #BCSM (breast-cancer social media)

• #LCSM (lung-cancer social media)

• #HCLDR (healthcare leaders)

• #HITsm (health IT social media)

• #MedEd (medical education)

• #BTSM (brain tumor social media)


•Be discoverable•Control your personal brand•Help your patients•Build your own information

network


Matt Hawkins, MD@MattHawkinsMD

[email protected]

rli summit - social media - babson executive education

Social Media

babson college

rights reserved patients

rights reserved matt

health information

lcsm lungcancer social

us adults post reviews

btsm brain tumor social

hitsm health