rlhcmarketingupdate€¦ · this presentation does not constitute or form part of, and should not...

RLHCMarketingUpdate 21 January 2015

BrandConferenceCall January 2015 MarketingInitiatives

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DISCLAIMER

This online presentation (the “Presentation”) is provided on a strictly private and confidential basis for information purposes only. By attending or reading this presentation, you will be deemed to have agreed to the obligations and restrictions set out below.

•  Without the express prior written consent of the Company, the Presentation and any information contained within it may not be (i) reproduced (in whole or in part), (ii) copied at any time, (iii) used for any purpose other than your evaluation of the Company or (iv) provided to any other person, except your employees and advisors with a need to know who are advised of the confidentiality of the information. This Presentation does not constitute or form part of, and should not be construed as, an offer, invitation or inducement to purchase or subscribe for securities nor shall it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. This Presentation does not constitute either advice or commendation regarding any securities. Law restricts the communication of this presentation; it is not intended for distribution to, or use by any person in, any jurisdiction where such distribution or use would be contrary to local law or regulation.

•  Several factors could cause actual results, performance or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to, changes to general, domestic and foreign economic conditions; operating risks common in the lodging and franchising industries; changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for reservations systems and other operating systems; fluctuations in the supply and demand for hotels rooms; the outcome of litigation; and our ability to effectively manage our indebtedness. These and other risk factors are discussed in detail in the Risk Factors section of the company’s Form 10-K for the year ended December 31, 2013, filed with the Securities and Exchange Commission. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.

•  Certain matters discussed throughout all of this presentation constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, our use of words such as “expect,” “estimate,” “believe,” “anticipate,” “should,“ “will,” “forecast,” “plan,” project,” “assume” or similar words of futurity identify such forward-looking statements. These forward-looking statements are based on management’s current beliefs, assumption and expectations regarding future events, which in turn are based on information currently available to management. Such statements may relate to projections of the company’s revenue, earnings and other financial and operational measures, company debt levels, ability to repay outstanding indebtedness, payment of dividends, and future operations, among other matters. We caution you not to place undue reliance on any such forward-looking statements. Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties and other factors.

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IN OUR 77 YEAR HISTORY THERE HAS

NEVER BEEN A BRIGHTER HORIZON

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HOTEL EXPECTATIONS

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21.01.2015

FIELD SERVICES

mktg BRAND

STRATEGIES

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Property Management

Sales

Business

Intelligence

Guest Delivery

MarkeHng Accountability

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HOTEL EXPECTATIONS

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21.01.2015

FIELD SERVICES

mktg BRAND

STRATEGIES

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Brand Services

Field MarkeHng

Revenue Management

Sales

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HOTEL EXPECTATIONS

21.01.2015

FIELD SERVICES BRAND STRATEGIES

Q&A

Branding

RevPAK

Digital MarkeHng

RelaHonship MarkeHng

PR & Comms

Planning

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HOTEL EXPECTATIONS

21.01.2015

FIELD SERVICES BRAND STRATEGIES

Q&A

What can we do for you?

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RLHC CORE VALUES + HALLMARKS

KNOWLEDGE COURAGE GROWTH These three principles inspire and inform each move and decision we make to ensure consistency in everything we do.

core values

1. Embrace change and new technologies

2. Challenge assumpXons to fuel innovaXon

3. Grow professionally and personally

4. Rise to the occasion and take risks

5. Be agile, flexible and adaptable

6. Go beyond expectaXons

7. Strive for improvement, not perfecXon

8. Be passionate, but remain open-‐minded

9. Be sincere, humble and collaboraXve

10. Seek inspiraXon and keep wonder alive

hallmarks

RLHC is a hospitality company with authenXc brands that offer travelers a chance to immerse themselves in local culture through innovaXve programming and in-‐the-‐know staff.

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MARKETING & DEPLOYMENT

GOAL

STRATEGY

WORK STREAMS

ECOSYSTEM

FOUNDATION

Increase bookings, reduce costs

Unique brand posiXoning (consumer), compelling economics & support assurances (owner), with momentum (IR)

Brand Management + CommunicaXons + DistribuXon Services & Digital MarkeXng + Planning & NBD Support

REVPAK

Healthy Business Acumen: ConXnually evolving strategy and tacXcal plan, financial prudence and controls, and accountability with balanced scorecards

DIGITAL MARKETING

Content Management eCommerce & Merchandising Search Engine OpXmizaXon

CHANNEL MARKETING

TRADITIONAL MARKETING

Branding Planning & Accountability

TargeXng & RetargeXng Customer RelaXonship Management Direct MarkeXng & PersonalizaXon Channel Management

CRO/CRS & Res Capture Business Intelligence & Analysis CommunicaXons

MarkeXng Strategy PosiXoning Strategic Alliances Systems Delivery & OperaXng Plahorm

KPIs & Management Dashboards CompeXXve Analysis Service InnovaXons & Programming MulX-‐Channel PromoXons & Campaigns

ROI & COS Analysis Field ReporXng

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NEW RLHC MARKETING ECOSYSTEM

CRS CRO CRM RMS CMS IMS BI

New Central ReservaXon

System (CRS)

New Content Management System (CMS) & Web OperaXons

New Central ReservaXon Office

(CRO)

First Revenue Management System (RMS)

First Internet MarkeXng Services (IMS) & Field MarkeXng

First Customer RelaXonship Management (CRM)

New Business Intelligence

(BI) & reporXng

CM + LI + RM + RS + SS Channel Manager Language Interpretation Reputation Management Rate Shopper Single Sign-on

ADDITIONAL FEATURES BEING ADDED:

2014 RECAP eCommerce

5 Omni-channel campaigns, $4.5MM, ROAS 642:1, COS 15.5% New Guest Management System New Internet Marketing

Communications $10.6 MM in media equivalency 41 press releases 233 eBlasts with internal and external messaging 484 marketing pieces edited and approved

Relationship Marketing New loyalty with partner marketing

Branding Repositioning efforts underway Launch Hotel RL

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ObjecHve: Increase bookings, reduce COS Strategy: Create omni-‐channel experiences

CY 2014 Improve markeXng tacXcs

CY 2015 OpXmize performance

MARKETING ADVANCEMENTS

Dynamic Messaging

MarkeXng AutomaXon

Expand Channels

Improved Margins

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Hotel

Brand Services

Field Marketing

Revenue Mngt Sales

Planning PR & Comms RevPAK Digital

Marketing Branding Relationship Marketing

Field Services

Brand Strategies

Operations

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BRAND SERVICES & OWNER RELATIONS

Brand & Hotel Advocates

Hotel Lifecycles

Onboarding Stabilized

Re-‐stabilizing

FIELD SUPPORT


Enhance

Performance

Compliance Best prac8ces

OWNER RELATIONS


Ensure Relevance

Ac8va8on

Variance waivers Measure ROI

STANDARDS

BRAND SERVICES & OWNER RELATIONS Jamie Metzger, Vice President Heather Russell, Director

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INTRODUCING… HOTEL PERFORMANCE REPORT CARDS Delivered monthly by Brand Services

Posted to Owner & Ops stakeholders

Soon to come…

Benchmarking best pracXces

Hotel rank

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KNOWLEDGE SHARING THROUGH OFFICE365

Login: redlion.sharepoint.com

Hotel Pages -‐  Find logos

-‐  Approved photography

-‐  Completed collateral

-‐  Report cards and more

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KNOWLEDGE SHARING THROUGH OFFICE365

Looking for communicaXons? -‐  One to Many CommunicaXons

-‐  Sort or find

Brand Resources -‐  Brand guidelines

-‐  Approved templates

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DISTRIBUTION MARKETING

DISTRIBUTION MARKETING Jason Thielbahr SVP Revenue Optimization And Distribution

RevPak

RLHC RevPak Guest Management System

EngageCustomers

Increase Bookings WINDSURFER CRS: Central Reservations System providing leading distribution and revenue management capabilities allowing our hotels to reach more distribution channels through Siteminder, manage rates and availability more e!ectively, and improve online conversion through customer-centric technology o!erings such as Call to ContinueTM and Save for LaterTM.

DUETTO: Revenue Strategy System providing automated price positioning controls driven by an embedded forecasting algorithm that accounts for internal variables such as business on the books and historical booking pace, as well as external variables, such as web regrets and airline activity coming into your local airport, to improve forecasting accuracy and maximize revenue opportunities over high demand time periods. Includes lead technology functionality such as the ability to deploy A/B testing directly into the IBE (“Internet Booking Engine”) for conducting elasticity banding.

CUSTOMER DIRECT: Central Reservations O"ce providing industry leading voice reservations conversion performance, as well as call data tracking business intelligence.

COMPASS SALES FORCE AUTOMATION: Sales force automation providing account management and performance tracking functionalities for all Group business.

SOVEE: Translation services provider to maximize opportunities for redlion.com conversions from international origins.

SERENATA CRM: Customer Relationship Management System providing automated marketing including pre-arrival and post-stay messaging and drip marketing, loyalty management and guest relations case management. Most importantly, it will represent our single source of guest profiling for the purposes of target marketing. One-to-one relationship marketing through Google and Groupon.

DIGITAL MARKETING: Digital marketing and promotional support focused on driving revenue and bookings through HeBS (brand digital marketing agency). In-depth analytics through BridgeStreet. Photo storage/distribution capabilities within the CMS through IcePortal.

DIGITAL FIELD MARKETING SUPPORT: Dedicated digital marketing expert assigned to every hotel to ensure optimal collaboration between brand digital marketing agency (HeBS) and hotels to maximize high demand and need period opportunities to through incremental web and mobile direct network conversions. Additionally, these resources will ensure checklist compliance of a digitally sound RLHC hotel, including content, rate parity, responsiveness to reviews, meta search and merchandising opportunities.

SINGLE SIGN ON: RevPak and its suite of web-based, guest management applications is available to our user community through a single sign on functionality making it a turnkey solution with an administrative layer that allows to turn on and turn o! specific applications based on the need or activation requirements of the hotel.

REVIEWPRO: Reputation management solutions provider to aggregate all social commentary and competitive benchmarking for your hotel and marketplace.

PROFITSWORD: Business Intelligence platform for monitoring and measuring pace performance against declared budget and forecast targets.

ADOBE ANALYTICS: Web Analytics platform to measure web and mobile direct tra"c, as well as campaign performance and overall conversion.

RevPak streamlines guest management operations by collecting custom applications under one umbrella. The system has a singular focus on three core objectives: (1) Customer Acquisition, (2) Customer Management, and (3) Customer Retention.

RevPak is designed to provide a single view of all RLHC customers, accounts and clientele. With a single login, you can manage everything from field marketing and CRM to pricing and revenue. RevPak will enhance the guest experience by socializing consumer requests, preferences and expectations with hotel operations. All sales activity and sales force automation will be aggregated thoughout the organization. RevPak will also enable multi-channel marketing by sending one-to-one and one-to-many campaigns based on customer behaviors and dynamic hotel operations. The RevPak Guest Management System will drive all sales and marketing e!orts.

FIELDMARKETING

SUPPORT

Measure Results

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INCREASE BOOKINGS

CRS & Internet Booking Engine

Revenue Management

Call Center & Guest RelaHons

Sales Force AutomaHon

Digi-‐MarkeHng & Web Ops

TranslaHon Services

•  Fully deployed •  Current integraXon development underway with Serenata, CustomerDirect and Duemo

•  Fully deployed at all properXes (1-‐way v. 2-‐way)

•  On plan to acXvate all RLHC hotels on 2-‐way by Feb 1, 2015

•  Current integraXon development underway with Serenata, WindsurferCRSReviewPro and HeBS

•  Fully deployed for both ReservaXons fulfillment and Guest RelaXons case management

•  Achieved 71% Conversion Rate in Dec (Goal = 68%)

•  Current integraXon development underway with Serenata, WindsurferCRSand ReviewPro

•  All training built in ADP and fully accessible

•  Training manual and SOPs complete and available

•  Target deployment date is Feb 1, 2015

•  Current integraXon development underway with MICROS

•  Successfully launched enhanced Web and Mobile experience

•  Fall PromoXon & Cyber Monday PromoXon very successful

•  Winter PromoXon now live

•  Dynamic Rate MarkeXng integraXon with Duemo in planning

•  NegoXaXons underway

•  Spanish will be the iniXal language for our Website to be translated

•  Full deployment by Apr 2, 2015

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ENGAGE CUSTOMERS

Customer RelaHonship Management

Retail DistribuHon Channels

Digital User IntegraHons

Consumer Technologies

•  Profile Management is fully deployed

•  Loyalty Program Engine completed

•  MarkeXng Campaign templates launch by Mar 1

•  Current integraXon development underway with WindsurferCRS, CustomerDirect, ReviewPro, and HeBS

•  Groupon Getaways promoXon beta complete

•  Groupon Getaways integraXon in planning

•  Groupon Get Local Travel Deals integraXon with Serenata pre-‐arrival and post-‐stay messaging is in development

•  Groupon Getaways contract under review

•  Google Wallet integraXon with Hello Rewards member portal in planning

•  Google Get Local Travel Deal integraXon with Serenata pre-‐arrival and post-‐stay messaging is in planning

•  Mobile valet •  Mobile check in

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MEASURE RESULTS

•  To replace MarketMetrics customer surveys

•  To replace Revinate •  IntegraXon into post-‐stay messaging in planning

•  Full deployment by March 1, 2015

•  Contract signed •  To include integrated Sales and MarkeXng plan module

•  IntegraXon development targeXng OPERA PMS, and AccounXng EPM

•  Full deployment targeted in Q3-‐2015

•  Fully deployed •  IntegraXon development underway with Hotel Performance Report Card

ReputaHon Management Guest SaHsfacHon Tracking

Dynamic ReporHng Business Intelligence

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RELATIONSHIP MARKETING Brigette Pence

RELATIONSHIP MARKETING

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RLHC HELLO REWARDS

REWARDS OF RECOGNITION Hello. The word may only be five lemers long, but it speaks volumes. Hello is a big vocal hug. It greets you in the morning. It’s pleasantly surprised. It’s happy to see you. Hello is warm and fuzzy. Why? Because hello makes you feel recognized and appreciated. Say hello to Hello Rewards.

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INDUSTRY BUZZ HELLO REWARDS

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RLHC GUEST RECOGNITION PROGRAM

REINVENTED

RLHC EXPERIENCE

HELLO REWARDS EXPERIENCE

BASELINE GUEST EXPECTATIONS

INSTANT GRATIFICATION

satisfy wants & needs of our members with surprise & delightmoments

special dates or “just because” are great reasons to give a gift

KNOWINGLY RECOGNIZE

recognition created with mutual respect & knowledge of our guests to provide 1:1 relationships

provide personalized experiences that make members feel like friends

FUEL PASSION

provide members with opportunities to fulfill desires/passions for persona & professional fulfillment

we understand our members & can show them new ways to enjoy their passions

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SURPRISE & DELIGHT

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FEATURES

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Launched on Dec. 15 with the following benefits:

Added perks will be announced this month.

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MEETING PLANNER FEATURES

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The MeeXng Planner component of Hello Rewards launched on Jan. 1. MeeXng planners can choose from two rewards based on guest spend:

Note that we will conXnue to enhance the meeXng planner program throughout 2015.

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PARTNERS

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Finalizing logisXcs on KIND Snacks Strategic Partnership. KIND Bars for Hello Rewards members at check-‐in. Other fun co-‐branding opportuniXes available, such as KIND Bars as a banquet break-‐out offering, KIND banners in email campaigns, KIND coupons emailed to guests, etc.

Currently working on securing addiXonal partnerships in Q1 2015 across several different categories:

Music Retail Credit Card Issuer Marquee Partner (i.e., Apple, Starbucks, Amazon, etc.)

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ASSOCIATES

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RLHC Associates will be introduced to an Employee Hello Rewards program Q1 ‘15. This program will offer fun perks to associates and will recognize those who are going above and beyond delivering the Hello Rewards program to guests.

Associates were required to take Hello Rewards Computer Based Training. It is imperaXve that associates take this training in order to properly deliver the Hello Rewards program. Associates may access SOPs, training material and Hello Rewards related communicaXons on the RelaXonship MarkeXng Sharepoint page.

Departments MarkeXng RelaXonship MarkeXng

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FIELD MARKETING

Focused on local acXvaXon of brand directed iniXaXves ParXcular emphasis on digital markeXng

Extends campaigns to each property

Ensures all markeXng compliance & opXmizaXon

IniXate property campaigns

Conduit to creaXve and cooperaXve markeXng

Develop local markeXng plans & iniXaXves, report ongoing progress and modify as necessary

Your go-‐to for all things marke3ng

FIELD MARKETING Jeremy Scott VP Field Marketing

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Improved services for Field MarkeXng broken down into three Xers:

1.  Basic Tier – All hotels are opted in and funded from the Field MarkeXng

Service fee ($1,000 per month).

2.  Enhanced Tier – Next upgrade from the basic plan. Tier fees are $5,300

over the Basic Xer per year.

3.  Premium Tier – Most robust Xer for larger transient market hotels. Tier

fees are $12,000 over the Basic Xer per year.

SCALABLE SERVICES

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Purpose: Understanding the effecXveness of markeXng strategy and tacXcs.

Tools: Your Field MarkeXng Director will provide the following reports. These reports are designed to give accountability with weekly summary updates and transparency in performance.

ACCOUNTABILTY & REPORTING

Weekly AcXon Summary

• Status updates for all work underway in the following categories: MarkeXng calendar, Digital MarkeXng, Brand iniXaXves, Sales support, ReputaXon management and Property acXon items.

Monthly Performance Report Card

• Overview of performance measured over Xme for the following areas: Channel contribuXon, Hotel performance, ReputaXon management, Guest RelaXons, Web Stats and CRM.

• Coming January 2015

Quarterly SEO w/ BrightEdge SEO Report

• Natural search opXmizaXon performance in the following areas: Web traffic, Key word rankings (Top 25), CompeXtor benchmarking and Opportunity key words.

Biannual Strategy Report

• Provide overview of website performance, digital markeXng effecXveness, SEO and Social Media recommendaXons.

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How is Field MarkeHng enhanced for 2015?

Based on stakeholder feedback, expect the following enhancements in 2015:

FIELD MARKETING – ENHANCEMENTS

Brand Resources

Strategies & TacXcs

PreparaXon & Planning

Work & Engage

Accountability, Report & Share

More campaigns

More SEO, CRM & adaptable templates

Scalable services

More measurement & accountability

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Leverage tesXng and learnings from 2014 to add addiXonal tacXcs

that are in-‐line with best in class eCommerce pracXces (Limited Time

Offer sales, Localized Online Media, ReservaXon Recovery program).

1.  Limited Time Offer – Flash sale website with countdown clock

and sign up features to drive short term bookings for need

periods through aggressive rate offers.

2.  Localized Online Media – Reach millions of potenXal guest with

property specific offers displayed through Google Display

Network (GDN).

3.  ReservaXon Recovery Program – Target 100% of users who

iniXate a booking and then abandon the booking process with

exclusive offers and shopping cart reminders.

MORE CAMPAIGNS

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Improved promoXonal content, SEO content support, and turnkey

email markeXng templates.

1.  PromoXonal Content – Highlight key offers on individual pages

and support special interest SEM campaigns to drive bemer

conversion for your target consumer segments.

2.  SEO Content Support – Featured blog arXcles to drive incoming

links for key property pages and generate buzz about property

specific events through online consumer deal alert posXngs.

3.  Email MarkeXng Templates – Improved templates to reduce

turnaround Xme, standardize branding and bemer integraXon

with Serenata CRM.

MORE SEO, CRM & ADAPTABLE TEMPLATES

Expanded Field MarkeHng Staff ConsultaHon Reports Sent to Owners Co-‐Op MarkeHng Funds If a property is interested in a markeXng or adverXsing iniXaXve, the following informaXon should be provided through their field markeXng manager:

Details on opportunity – what is the adverXsing medium? Cost – what is the campaign going to cost? What percentage or how much are you wanXng Brand MarkeXng to contribute from the COOP fund? Timeline – what is the Xmeframe for the campaign, what are the criXcal due dates?

MORE RESOURCES, MEASUREMENT & ACCOUNTABILITY

BRAND RECOMMENDED COOP OPPORTUNITIES TO FOLLOW

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SALES MARKETING SUPPORT

New Sales Force AutomaXon Roll-‐out Q1 2015 Integrated with RevPak and lead-‐generaXon Allows for one-‐to-‐one and one-‐to-‐many markeXng

Professional Development President’s Circle sales recogniXon Master ConnecXons training, skill development & peer network

Introducing Business Travel MarkeXng

NATIONAL SALES Sharon Andrade VP National Sales

Welcome to RLHC

Brand Ambassador: Someone who tells many about the greatness of a few products. RLHC Needs Brand Ambassadors Does your hotel have a cool view? Did a child handwrite a thank you note? Is the Hello Rewards program too fantasXc to keep under wraps? If you have a company phone with data sharing capabili8es, then you should be sharing on social media and tagging @RedLionHotels on TwiHer or #redlionhotel (no s) on Instagram or Facebook. That’s all it takes.

COMMUNICATIONS

COMMUNICATIONS Pam Scott VP Corporate Communications

A crisis is defined as anything that could negaXvely impact the reputaXon of RLHC, any of our hotels or any of our leadership team.

CRISIS COMMUNICATIONS

ˈkrīsis/ noun a Xme of intense difficulty, trouble, or danger. "the current economic crisis" synonyms: emergency, disaster, catastrophe, calamity; More

COMPARE • Manager on duty gathers the facts and compares notes

CONTACT • Manager noXfies RLHC CommunicaXons

COLLABORATE • RLHC CommunicaXons works with hotel to discuss strategy

COMMUNICATE • Make certain hotel employees know where to direct inquiries

CONTINUE • Keep the updates coming

One of our biggest crisis reputa8on management situa8ons stemmed from a post on Facebook that received over 400 shares.

5 EASY STEPS

See how Millennial you are, go to: hmp://www.pewresearch.org/quiz/how-‐millennial-‐are-‐you/

By 2020 it is esXmated that 50% of the global workforce will be comprised of millennials.

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RED LION HOTELS

Red Lion Hotels gets guests closer to main amracXons and the good Xmes that lie beyond. With friendly service and unique local flair, Red Lion delivers all of the ameniXes business and leisure travelers appreciate from a full service hotel, including diverse room selecXon, fitness centers, restaurants and lounges, meeXng faciliXes and more.

© GETTYS 2013 19 SEPTEMBER 2014 | P.12

DO NOT DO TYPE ON THE MASTER PAGE

-PAGE NUMBERS WILL AUTOMATICALLY CREATE ITSELF (IT’S THE

SMALL p.E YOU SEE ON THE

PAGE)

-THE PROJECT NAME WILL AUTOMATICALLY CREATE ITSELF

-THE PAGE TITLE SHOULD BE TYPED IN THE LIVE PAGES (THE NON-MASTER PAGE)FOLLOW THE DIRECTIONS TO

THE LEFT IN THE TEXT BOX

-DO PLACE LOGOS AT THE LOWER RIGHT HAND CORNER OF THE PAGE WITH LOGOS FOR THE THE CURRENT CLIENTS

RED LION | MOOD IMAGERY

•  Select service & midscale

•  food and beverage

•  3 stars

•  38 properXes

•  Avg size: 120-‐300 rooms Opportunity: Conversions from Radisson, Wyndham, Holiday Inn, Hilton Garden Inn, Courtyard, etc.

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Red Lion Inn & Suites give on-‐the-‐go travelers a big smile with memorable and effortless experiences. BoasXng clever design and a playful personality, these select service properXes provide guests the essenXals they need plus a few surprises, along with the friendly service and local knowledge for which Red Lion is famous.

RED LION INN & SUITES

•  Midscale

•  no food/beverage

•  13 properXes

•  Avg size: 80-‐200 rooms Opportunity: Conversions from Wyngate, Hampton Inn, Holiday Inn Express, Choice Hotels

SIGNATURE MOMENTS

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NEW BRANDED OS&E

Menu Direction

Property Stationery

Get Local Guide & Notepad Telephone Faceplates Property Van Wraps

COMING SOON

RLH & RLIS KEY CARDS & PACKETS COMING IN FEB COMING SOON

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NEW MARKETING CREATIVE & MEDIA FLIGHT PLAN

CANYON SPRINGS TWIN FALLS

A GREAT JOURNEY IS JUST AHEAD EXIT 173

TWIN FALLS208!734!5000

redlion.com

Terms & Conditions: Subject to availability. Standard house cancellation policies apply, one day minimum advanced booking required. Must be a member to take advantage of this rate. O!er is only valid for stays at participating hotels. Red Lion Hotels Corporation reserves the right to amend, revise, supplement, suspend or discontinue this promotional o!er at any time in its sole discretion and without prior notice. Copyright © 2014 Red Lion Hotels Corporation

/redlionhotels @redlionhotels

MEMBERSHIPHAS ITS PERKSEnjoy high adventure at the lowest rates. Become a Red Lion Hotels member and always get the very best rates.

Sign up for free at redlion.com/lowestrate


PROUD TO SUPPORT WSU ATHLETICS!

GET HOME FIELD ADVANTAGE ON THE ROADWhen you’re on the road Red Lion is your home base to the best local experiences. With great rates and friendly service, we make your time away feel little more like home.

Book your next road trip at redlion.com or call 800-RED LION

/redlionhotels@redlionhotels

SPOKANE

RED LION HOTELAT THE PARK 303 W. North River Dr.Spokane 509-326-8000

RED LION RIVER INN 700 N. DivisionSpokane 509-326-5577

redlion.com800-Red Lion

SPOKANE AT YOUR FINGERTIPSRed Lion Hotels opens the door to Spokane’s best attractions. With great accommodations, prime locations and a friendly sta! famous for their hyperlocal knowledge, we’ll help you experience the real Spokane. Book your next adventure at redlion.com

$20 PER PERSON

SEATING AT 5:30PMDRINK & WINE SPECIALS LIMITED MENU

CHRISTMAS SHIP PARADE NIGHTS

VANCOUVER AT THE QUAY

RESERVATIONS RECOMMENDED

LOUNGE (open seating - limited visibility)

360!750!4916

Contact our Sales Team for Private Events 360-750-4916

We are closing at 3:00pm today for the Christmas Ship Parade.

Please join us in the Quay Bar (open 2pm-11pm).

We are sorry for any inconvenience this may have caused.

Christmas Ship Parade Reservations: please inquire with a Hotel Associate or call 360-750-4928.

Thank you, Quay Restaurant Sta! and Management

VANCOUVER AT THE QUAY

PLEASE NOTE:

Vancouver Quay Christmas Parade Posters

APPETIZERS50 % OFF

“STAKE YOUR PLOT” HOTEL PACKAGE

INCLUDES COMPLIMENTARY PARKING & LATE CHECKOUT, PACKAGE STARTS AT $79 00

Book on redlion.com or 206-246-5535

CASH PRIZES FOR BEST COSTUMEAWARDED AT 11 pm AND 1 am

SCARY DRINK SPECIALS & ENTERTAINMENT

A HALLOWEEN BASH

SEATTLE AIRPORT

RIVER INN - SPOKANE

YOUR HOME AWAY FROM THE DORMSWalk to Gonzaga University from Red Lion River Inn along the Spokane River. Follow the Centennial Trail to access downtown shopping and entertainment at your fingertips. Red Lion Hotels opens the door to Spokane’s best attractions.

Red Lion River Inn Features:

Spokane River

Book your next adventure at redlion.com

A!"#$%

RED LION RIVER INN700 N. Division Street, Spokane, WA 99202509-326-5577 | redlion.com/riverinn

*Terms & Conditions: Some rates include complimentary breakfast.


A GREAT JOURNEY IS JUST AHEAD

EXIT INFOMJBARLEYHOPPER’S SPORTS BAR ! BREW PUB

MERIWETHER’S BREAKFAST ! LUNCH ! DINNER

LEWISTON208"700"1000

redlion.com

Property advertisements, billboards and flyers

PHOTOGRAPHY -‐  Standards released for RLH & RLIS brands -‐  All photo shoots should be scheduled through

field markeXng -‐  Find the SOP & Guidelines on Office 365

REVISED BRAND STANDARDS

EXTERIOR SIGNAGE -‐  Standards released for RLH & RLIS brands -‐  All signage must be switched over by July 2016 -‐  Find the SOP & Guidelines on Office 365

RLHCMarketingUpdate 21 January 2015

BrandConferenceCall January 2015 MarketingInitiatives

QA &

Bill Linehan | EVP and Chief Marketing Officer M 678-654-6650 [email protected]

WE ARE MOVING QUICKLY

TOWARDS THAT BRIGHTER HORIZON

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rlhcmarketingupdate€¦ · this presentation does not constitute or form part of, and should not...

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