October 12, 2010

RLF Communicationsand Public Relations

AK Wilkinson account executive• Worked in a variety of industries at RLF including: consumer

goods, home furnishings, manufacturing, nonprofits, financial services, travel & tourism, economic development and education

• Part of the account team that won 2010 Silver SABRE award: Educational and Cultural Institutions category

Ken Luck, account executive• Has master’s degree in international public relations from UNC-

Charlotte• Worked in corporate setting before coming to agency• Part of the account team that won 2008 Outstanding PR Award

for Tar Heel PRSA Chapter

Who are we?

• Full service strategic communications agency – public relations, marketing and advertising

• Senior leadership comprised of public relations, creative, and marketing professionals

• Twenty five year agency history, independent since April 2007

• Experienced in small to large accounts, consumer and B2B clients

• Located in the US Trust Center in downtown Greensboro

• Mission Statement: RLF’s mission is to foster a culture devoted to ideas strategy and service in order to create communications that advance our client’s brands and business objectives.

Who is RLF Communications?

RLF’s Social Media Clients

Who is the Debt Diva?

Debt Diva Blog

Debt Diva Facebook Fanpage

@DebtDivaTwitter

Measuring Social Media

• Followers– Numbers– Quality of Followers (Key influencers)

• Engagement

Measuring Facebook Followers

Debt Diva Facebook Fans: 9/15-9/28

Measuring Facebook Engagement Levels

Engagement Tactics: Facebook Ads

Engagement Tactics: @Shout Outs

Engagement Tactics: Daily Frugal Tips

Measuring Twitter Followers

Measuring Twitter Engagement Levels

Engagement Tactics: #FrugalTips

Engagement Tactics: @replies and Follow Fridays

QUESTIONS?